Kelly Smith Email & Phone Number

Toronto, Ontario, Canada

Successfully planned and implemented a formal employment recognition programcalled the Applause AwardsCompleted developing work plans, databases, budgets, planning logistics, writingcommunication products, preparing reports, slide decks for Deputy Minister and selectioncommittee binders in four monthsProvided program and policy advice to the Director and senior management teamregarding the awards program including development of decision-making materialsrelated to trend analysis and risk management related to the nomination, selection andceremonial processes during a period of fiscal constraintCollaborated with other areas of the ministry such as Communications Branch and theDeputy Minister’s Office in order to organize the production and editing of videopresentations announcing nominees and award winners with the assistance of the SeniorManagement TeamDelivered a successful outcome in a period of transition from the call for nominationsbeing sent out from the Deputy Minister’s Office in July through receipt of 29 nominationsto announcement of the nominees and meeting of the selection committee that comprisedof former Deputy Ministers who selected 75 individual and team award winners. Wrote for the Deputy Minister’s approval a congratulatory letter that was sent to morethan 150 staff nominees.Led the coordination of seven videos that were scripted, produced, edited, transcribedand aired on ministry intranet and Google Drive to over a thousand staffRedesigned the ministry’s Diversity and Inclusion newsletter in two weeks to acompletely accessible version, increasing efficiency as well as building cohesion withinthe ministryUndertook primary research to update the content of a redesigned newsletter includinginter-jurisdictional research and analysis into the days of significance recognized by theMinister’s Office, United Nations and the federal and provincial/territorial governmentsand other ministries.

Toronto, Canada Area

In a four month period, I planned and implemented a formal employment recognition program, this included developing work plans, databases, budgets, planning logistics, writing communication products, preparing reports, slide decks for Deputy Minister and selection committee binders.I advised management on trends and risks when implementing the nomination, selection and ceremonial processes. I collaborated with Communications Branch to organize the production and editing of video presentations announcing nominees and award winners with the assistance of the Senior Management TeamFrom July to November, a call for nominations was sent out from the Deputy Minister’s Office, 29 nominations were received, and the nominees were announced, The selection committee met to select 75 individual and team award winners, I arranged for over 150 congratulatory letters to be sent out from the Deputy Minister to the nominees. Seven videos scripted, produced, edited, transcribed and aired on ministry intranet and Google Drive to over a thousand staffSlide deck regarding options for winners reception and profiles was completed to presented Deputy Minister After completing the Creating Accessible Documents training, I redesigned the ministry’s Diversity and Inclusion newsletter within a two week period. The newsletter was completely accessible and one version needed to be distributed to all staff. To determine what content should be added to the newsletter I researched days of significance recognized by the Minister’s Office, United Nations and the Federal and Provincial Governments and other ministries.

Toronto, Canada Area

Toronto, Canada Area

Support management in the development of a change management strategy as the ministry and the Ontario Public Sector transition. Assess staff perceptions, what do they need to know and what resources they need to be successful at work and determine scope. Implement a communication plan utilizing key influencers and communication vehicles. Source vendors, resources to go support this change and be accountable for success measures and re-evaluate monthly.Responsible for the delivery of the ministry’s charity campaigns, annual conference and employee recognition.Collaborate with multiple stakeholders including speakers, audio visual technicians, I & IT support, volunteers, management, communications experts and hospitality venues.Prepare and implement work plans for projects involving 40 staff members.Identify risk e.g. shortfalls in campaign goals, potential non-engagement of staff.Optimize staff performance on five committees by honing leadership skills, by building teams and maximizing employee engagement in an inclusive environment.Demonstrate political acuity, judgment and tact by managing information requests and issues.Communication tasks include writing speech content for Deputy Minister and Assistant Deputy Minister, training volunteers, writing web content, strategizing key messages and objectives for fundraising campaigns and staff recognition programs.Present to the Senior Management team upon completion of research, analyzing project or task.As Branch Lead of Continuity of Operations Program ensure the branch is able to provided critical functions and services during an emergency.Selected AccomplishmentsAchieved highest participation rate for ministry’s Federated Health Campaign at 61 percent.Led 40 staff volunteers to develop and implemented ministry conference. Increased nomination by 45 percent for employee recognition program by implementing Ambassador Program.

Toronto, Canada Area

Responsible for planning website content for ChangeTheWorld Ontario Volunteer Youth Challenge and companion Facebook and YouTube pagesSelected youth for volunteer advisory committee and consulted with them on social media communications strategies. Enlisted several entertainment and sports celebrities to endorse ChangeTheWorld in the social media campaign Maintained relationships with stakeholders by gathering input, building consensus and delivering on priorities. ChangeTheWord website received over 10,000-page views in two monthsProposed launch of Deputy Minister’s blog with the assistance of the Webmaster and Internal Communications Committee Researched and analyzed other Deputy Ministers’ blogs, content and participation rate. Looked at ministry trends and issues to determine content, developed communication strategy to launch blog and calendar indicating what topics should be introduced

Toronto, Canada Area

Supported & consulted with managers by working strategically to assist in transition from a branch to a divisional structure from an HR perspective and establishing key division/branch protocols like:working with HR partners, establishing new HR divisional processes, supporting recruitment process, refining administration work regarding security level assessments on new and current positions and archiving confidential documents.Coordinated & supported managers with: the process of creating new positions, completion of request for staffing, development of recruitment strategy, staff extensions, preparation of HR documents (offer letters & WEAR forms) and partnering with HR Advisory Services and Strategic Business Unit.Developed and implemented tip sheet complemented with resource material for managers and admins when hiring, extending and changing a position status.Supported implementation of division-wide flexible work arrangements, by researching through OPS HR website, and consulting other ministries, preparing slide decks for managers, partnering and consulting with HR Advisory and Strategic Business on collective agreement requirements, consulting with and advising managers about expectations and concerns.Provided high level orientation for all new employees which included assessing new recruits knowledge base and experience then presenting program and ministry information on slide deck and interactive learning through quizzes and actual case studies.Worked management and HR partners on creating new job descriptions for new positions

Toronto, Canada Area

Volunteered on the Organizing Committee, developed work plan to fulfill sponsors needs. Assisted in implementation of communications and sponsorship fulfilment for BMO.

Toronto, Canada Area

Led high profile award ceremonies and events which included coordinating award nomination processes, ceremonies and budgets for Canada Day Celebrations at Queen’s Park, Ceremony of Remembrance at Queen’s Park, Ontario Medal for Young Volunteers and Lieutenant Governor’s Community Volunteer Award for StudentsProject managed the development of a new program’s criteria, name, outreach strategy, selection committee process and ceremony delivery for the Ontario Newcomer Champion Awards in seven monthsWorked collaboratively with ministry colleagues, and external stakeholders to understand the role of newcomers Researched prominent Ontario newcomers who could symbolize the program as trailblazers as well as the option of considering posthumous and honourary recipientsCoordinated the program launch, attended by external stakeholders, media and political officials, that showcased the trailblazers and program criteriaCo-led first full cycle starting with a call for nominations, submission of applications, and supporting the selection committee that choose the award winners who were invested by the Minister at a ceremony and ending with a debrief Developed and implemented a new policy in two months based on stakeholder feedback from the Soldiers Aid Commission that recommended that all wreaths laid at Ceremony of Remembrance at Queen’s Park be issued by the Royal Canadian LegionPolicy and program changes involved researching and analyzing different approaches at all levels of government as well as liaising with subject matter experts and analyzing risks related to current practices A recommendation was put forward that benefitted all stakeholders and included a significant increase in legion issued wreaths laid at the ceremony

Toronto, Canada Area

Sold general admission and OMNIMAX tickets as well hotel packages to the educational and tourism stakeholders in Ontario, Quebec and U.S. travel markets via direct mail, fax, newsletter, email and consumer and travel trade shows.Analyzed data and determined marketing strategies to increase revenue Editor and designer of group sales newsletterLed IMAX film screenings and exhibition previews approximately three times a year Selected AccomplishmentsIncreased event preview attendance to 900 guests by adding theme related exhibits like the Cambridge Butterfly Conservatory Generated $20,000 in sales by coordinating and promoting family packages that included meals, parking, hotel accommodations and gate admission Developed creative concepts for trade show booth that increased awareness and excitement at consumer shows attracting 5, 000 people to the Science Centre’s BodyWorlds exhibit at the Chrysler Arts, Eats and Festival.

Managed department by planning marketing strategies, writing sales proposals and generating analysisEstablished team building environment by setting tasks, goals and rewards and developing a training manualWrote and edited brochures and direct mail pieces for shows including Riverdance and Wizard of OzSelected Accomplishments Expanded mailing list by 5,000 names and fax broadcasting list by 3,000 namesManaged and helped create a Customer Relationship Management System which effectively generated client account history, sales, invoices and automated accurate reports in a timely manner Managed $200,000 budgets, forecasted and generated sales up to $1.3 million – exceeding management expectations

Have written travel and entertainment articles for The Toronto Star, Performance Magazine, Good Times, The Buffalo News and The Cleveland Plain Dealer

Toronto, Canada Area

Led direct mail and e-mail campaigns, development of brochures and advertisements for travel trade, corporate and Free Individual Traveler markets promoting Stomp and Forever Plaid theatrical productions Assisted in media relations and advertising campaign for the launch of Forever Plaid's National Tour Selected Accomplishments Led U.S. marketing campaign by building promotional partnership and implementing promotions and advertisements Surpassed sales goals for Forever Plaid generating $200,000 by creating and selling restaurant, hotel and cruise packagesIncreased sales in Vancouver market by coordinating ad buys and promotions

Reported to Chief Librarian regarding the progress of media relations and publicity for thirteen library branches Wrote and edited library calendars and newslettersSelected Accomplishments Raised public awareness of library programs by 15 percent through the development and implementation of a strategic communications plan that included establishing contacts with local media and redesigning events calendar and newsletter Increased media coverage by ten percent after instituting media relations program, which included serving as media contact; pitching stories to local media; writing news releases and arranging print interviews

Certificate, Marketing Management

Event Meeting And Management Certificate

Diploma, Public Relations

This public relations program will prepared me to plan, develop and execute effective public relations strategies for conventional and new.