Kelly Tew Email & Phone Number

United States

Keasbey, Nj, Us

Oversaw team of analysts with diverse skill sets ranging from Qualitative Research to Data Science. Successfully applied Machine Learning to core business. Preached the concept of sharing the insight/action, not the number. Transformation of many legacy data sources to a consolidated cloud-based future. Coordinated with Legal to introduce & enforce Data Sharing Agreements and processes for all marketing teams. Directly negotiated data-sharing partnerships to generate income while ensuring consumer data protection. Re-introduced Personalized marketing. Built an internal team to oversee implementation. The program left pilot stage in 2023 with a measured high ROI yield.Launched a new Consumer Research team, completely revamping the Voice of the Customer insight. Founded ML/AI Data Science outside of IT. Each process had a positive efficiency ROI with minimal ongoing resource needs. Road map in place to expand upon success in upcoming years.

St. Petersburg, Florida, Us

Managed a client-facing team of statisticians and analysts handling analytics needs for all US retailer clients. Staffed, trained, and mentored analysts on-site at Target, Safeway, Kroger, Ahold, Rite Aid, and many regional grocers. Coordinated team activities with internal sales/operations as well as with the highest level of contact within each client. Conducted code and function review sessions for all analysts (R, SQL, SAS, Python).

St. Petersburg, Florida, Us

Prepared and delivered performance metrics for new client expansions (Target), new channels (drug) and platform changes (move to color printing). Trained new hires across department. Supported CPG and retailer clients in Northeast and Midwest U.S. Evaluated new software/development tools (Tableau, Micro strategy, etc.).

Dublin , Ca, Us

New York, New York, Us