Set lead generation and digital advertising strategy to focus on raising brand awareness, attracting quality leads, and integrating marketing efforts into cohesive digital strategy. Accountable for all things digital, including website, advertising, marketing automation, and integrating digital events and thought leadership for a cohesive strategy.Key Accomplishments:- Added millions of dollars from marketing generated leads to sales pipeline in 15 months- Expanded digital lead generation strategy to leverage thought leadership content, with strongest month in July 2020- Improved integration between marketing and sales technology to improve reporting

Set content and lead generation strategy to focus on raising brand awareness, attracting leads through multiple channels, and expanding thought leadership portfolio. Accountable for the operational management of the department with a focus on producing content to attract new customers, expand existing relationships, and raise the profile of the company.Key Accomplishments:- Directed the hiring and training process, built out a full team of top-performing professionals to develop and implement content marketing and lead generation programs from the ground up- Increased our unique visitors to our website by 255% over 18 months; Drove cost per lead down by 32% by placing focus on stronger organic lead traffic- Grew organic traffic by 88% and increased lead volume by 51% in 6 months

Developed and executed strategic marketing initiatives while establishing campaigns to drive lead generation through events, advertising, and inbound marketing. Accountable for the full operational management of the department with an intense focus on raising standards, budget controlling, and seamlessly launching innovative products. Key Accomplishments:- Directed the hiring and training process, curating a team of top-performing marketing professionals to drive organizational objectives and raise revenue- Content marketing strategy resulted in new leads monthly to cross-sell products with existing customers- Strategically developed and implemented content marketing and lead gen programs from the ground up

Directed digital presence and positioning, ensuring target market remained informed of products and service offerings. Collaborated with the marketing department on conference logistics and event management.Key Accomplishments:- Provided the highest quality of customer service, executing phone and email technical support to clients- Managed company blog to secure brand as an industry expert and drive audience engagement

- Assisted media clients & consumers with technical support via phone & email- Managed company blog- Assisted marketing department with conference logistics & event management

Performed extensive research to develop original content for the website and newslettersKey Accomplishments:- Prepared weekly email newsletters; researched & wrote content for website- Restructured website navigation and managed ecommerce inventory