I help organisations with all aspects of branding and marketing communications including brand development, strategy planning, business development and campaign management. My clients have included: LUCOCOA - strategic support to grow London's first bean-to-bar chocolate brandKOLLO - brand consultancy support and help with agency selection for this growing health brandSAINT CECILIA'S - led the design and execution of full marketing and comms strategy to support brand awareness, recruitment and retention for this large state secondaryLEGOLAND - Interim Global Brand Head for Resort Theme Parks and Discovery CentresMADAME TUSSAUDS- consultancy to broker best value from their Marvel media partnershipASPINAL OF LONDON - development of sustainability strategy for this luxury leather brandSIMMONS AND SCHMID - new business consultancy for B2B creative comms agencyBBC WORLDWIDE - consultancy for new youth natural history propositionSCREENTWIST DIGITAL - adviser on second screen experiences for young people and childrenCORAM - consultancy for the children's charity advising on branding for their education armOSPER - marketing adviser for this start-up youth finance brand

Bold Creative is youth communications agency, consistently winning the attention and trust of youth audiences by building real value into their interactions with brands, organisations and causes. Bold’s track record in brand, strategy, marketing, design, production, digital product development, animation and interactive content uniquely enables them to achieve very specific commercial and educational aims. And we collected a fair few awards along the way too and worked alongside inspirational clients including: UNIVERSITY OF EAST ANGLIA – strategic development of project to encourage wider participation in university education.UNIVERSITY OF WINCHESTER - the complete brand overhaul of the University including strategy, logo design, guidelines. NSPCC - designed and developed suite of digital tools and therapeutic games to enhance young people's mental wellbeing.HOUSES OF PARLIAMENT - led and produced a social media pilot to engage 13-18s in politics and increase participation through e-petitions. GIRLGUIDING - developed their youth brand strategy to enhance all direct communications with girls and young women.RNLI - developed the charity's first youth branding strategy, helping them connect with under 18s in a more impactful and meaningful way.THE READING AGENCY - a 12-month campaign to rebrand 'reading for pleasure' for UK youth. VODAFONE and GOOGLE - delivered the large insight and co-creation project 'Digital Lives' showing how young people in the UK can be savvier online, especially when using mobile internet.AMNESTY INTERNATIONAL - developed the brand strategy for their human rights education arm and produced their first youth-centred MOOC.JOHN LEWIS - produced 'The Bear and the Hare' app and digital assets to support the Christmas TV campaign, aimed at the family audience.

Key responsibilities: Development of all marketing and business strategy for the BBC’s two children’s brands: CBeebies and CBBC. Responsible for all BBC Children’s marketing communications activity to achieve business targets. Budgetary responsibility of £4m per year. Key achievements:Moved CBBC from 4th to 1st place in sector (reach and share) and maintained lead 6-12 year TV brand in UK in terms of consumption and loyalty. Maintained CBeebies as the lead pre-school media brand in the UK, 17 reach points ahead of competition.CBBC won Promax Channel of the Year 2010; Bafta and Broadcast Children’s Channel of the Year 2008/9; CBeebies won Freesat Children’s Channel of the Year 2010. Winner of numerous industry creative awards and internal awards for Innovation and Value.

Key responsibilities:Development of the marketing strategy for CBBC.Campaign development and agency management for marketing activity, above and below the line. Key achievements:Brand strategy and marketing campaign to relaunch the channel in 2007 resulted in an instant six-percentage point growth in reach, and achieved No1 position in terms of audience loyalty.

Key responsibilities:Development of the brand strategy for this new interactive learning product for 5-16 year olds.Developed brand positioning, name, logo, strapline and the marketing plan for launch phase. Key achievements:Launched BBC jam Jan 06 reaching all audience targets.

Key responsibilities:Development and execution of all marketing plans for BBC’s new media portfolio (bbc.co.uk, interactive TV, WAP mobile)Campaign development to achieve annual audience targets. Sat on FM&T Board as Marketing representative. Key achievements:Launched BBC’s interactive red button service across all TV platforms (Oct 03), delivering over 1million new users and doubling usage of the news feeds during campaign period. Launched BBC’s first paid for search advertising activity and drove search engine optimisation programme resulting in instant uplift to then record reach level of 45%.

Key responsibilities:Devised and implemented new CRM programme for BBC World Service’s audiences.Designed and implemented B2B communications programme to support and develop relations with BBC’s global syndication partners. Key achievements:Launched Global News’s first email marketing programme.Launched first email based customer interface to streamline audience relations with Global News’s 153 million listeners worldwide. Developed BBC’s first bespoke B2B support websites to enhance relations with global radio syndication partners. Launched and manage sites in English, Spanish and Indonesian.