Strategize, maintain, and execute media plans including budget tracking.Negotiate paid and trade media placements to ensure the theatre retains a dominant advertising presence.Place all media buys for events, set advertising timelines, and gather bills for settlements.Create and disseminate press releases to local media and coordinate press coverage.Establishes relationships with key personnel of the media.Create advertisements for print, social media, signage, direct mail, broadcast, etc.Coordinates all forms of social media marketing and advertising.Create email marketing messages for events, discounts, and pre-sales through Ticketmaster’s TM1.Coordinate promotional offers with box office to increase ticket sales.Explore new media opportunities to expand and diversify the theatre’s marketing mix.

All duties of Social Networking Specialist.Manage website and ecommerce for the Society of the Little Flower’s website.Develop and manage comprehensive online marketing strategy to increase annual donations.Digitize direct mail campaigns for optimal performance with our digital audience including landing pages, e-blasts, and social media posts.

Create and implement social media strategy to drive visitors to the Society’s website with name acquisition, social conversion, or donating as main goals.Serve as digital community manager for the Society of the Little Flower’s social media networks with a following of more than 800,000 people.Manage user-submission pages on Society of the Little Flower’s website.Provide donor service through social media and online communication.Use analytics to measure success and determine best practice for the Society’s social networks.Write and edit website copy, blog posts, and email newsletters so they are brand consistent and enticing to readers.Edit appeal letters and any other Society marketing collateral for brand consistency.Use Google AdWords to drive people to the website with the goal of converting visitors into donors.Participate in professional development such as webinars about social media and digital marketing for Non-Profits.Create email newsletters for Society of the Little Flower’s Carmelite Campus and Carmelite Gift Shop.Establish social media conversion goals and grown social media donations over 40%.