Kelly Vigesaa Email & Phone Number

Senior Marketing Manager July 2023-PresentDirect marketing support for assigned area supporting over 70 offices. Focus to collaborate with operations teams and offices to create and implement marketing plans to help meet office goals. Ongoing project management, monitoring/reporting of program performance and providing recommendations for marketing and office action items. Collaboration with graphic designers and working with outside vendors. Marketing Manager June 2021-June 2023… Show more Senior Marketing Manager July 2023-PresentDirect marketing support for assigned area supporting over 70 offices. Focus to collaborate with operations teams and offices to create and implement marketing plans to help meet office goals. Ongoing project management, monitoring/reporting of program performance and providing recommendations for marketing and office action items. Collaboration with graphic designers and working with outside vendors. Marketing Manager June 2021-June 2023 Introduced marketing programs to new affiliate practices and de novos, and managed day-to-day marketing for up to 50 offices in three regions.Presented marketing programs and created annual marketing plans for offices, monitored marketing program performance, analyzing data on digital, direct mail and media performance. Included spend, CPL, conversions, ROAS, budget and more to adjust campaigns as needed to drive continuous improvement.Collaborated with colleagues and cross-functional teams, managed outside project resources and vendors. Planned grand opening events, secured memberships and sponsorships with local businesses and worked with offices on local outreach and reputation.Marketing Specialist May 2019-June 2021Marketing specialist for new acquisitions and de novos. Responsible for managing the marketing and branding onboarding process for new affiliate practices, driving pre-opening awareness and post-opening new patient flow for de novos, and overall management of day-to-day marketing for up to 30 offices during their first two years. Monitored new patient growth and worked with offices to meet patient acquisition goals, managed online and offline marketing, presented annual marketing plans to doctors, facilitated and wrote patient communications, supported and sought out community involvement activities, and managed Midwest Dental brand Facebook page. Facilitated events including grand openings, ribbon cuttings, local fairs, street team promotions and more. Show less

Apple Valley, Mn

Marketing specialist on the Intelligent Water team. Responsible for managing and engaging the Uponor Pro Squad, an elite group of water specialists authorized to install a new smart water solution product.Oversaw member program including screening, onboarding, training and guiding through product purchase process, acting as main contact. Collaborated with cross-functional teams to develop system and program enhancements and solutions for a more efficient and engaging program… Show more Marketing specialist on the Intelligent Water team. Responsible for managing and engaging the Uponor Pro Squad, an elite group of water specialists authorized to install a new smart water solution product.Oversaw member program including screening, onboarding, training and guiding through product purchase process, acting as main contact. Collaborated with cross-functional teams to develop system and program enhancements and solutions for a more efficient and engaging program experience. Show less

Greater Minneapolis-St. Paul Area

Program Communications Coordinator, responsible for implementing, managing and leading employee wellness program communications strategies and the development of engagement communication deliverables. Acted as a strategic consultant to clients on wellness program communications. Included developing annual program strategy, translating client program information to make it relatable and understandable for employee populations, sharing engagement communication best practices and… Show more Program Communications Coordinator, responsible for implementing, managing and leading employee wellness program communications strategies and the development of engagement communication deliverables. Acted as a strategic consultant to clients on wellness program communications. Included developing annual program strategy, translating client program information to make it relatable and understandable for employee populations, sharing engagement communication best practices and applying to meet their individual program goals. Wrote and edited communication deliverables such as direct mail, emails, brochures and flyers. Worked closely with graphic designers on deliverables to ensure consistency with individual client brand guidelines, target demographics and program goals.Collaborated with assigned clients and project teams to ensure accuracy of brand guidelines and program incentive goals, and reviewed reporting metrics to make real-time strategy adjustments as needed.Oversaw project management and coordination of all deliverables in Salesforce Marketing Cloud, included providing timelines and ensuring teams remained on schedule with tasks to meet deadlines. Show less

Greater Seattle Area

Regional Manager July 2012-April 2016 Oversaw operations of three locations and team of 50, including hiring, onboarding, training coordination and facilitating individual and quarterly store meetings. Key focus on staff coaching and development, scheduling, working with spa managers to improve guest experience, follow health and safety protocols, and assist with management of payroll and P&L. •Turned larger store’s internal culture around within 90 days of taking over•Recognized… Show more Regional Manager July 2012-April 2016 Oversaw operations of three locations and team of 50, including hiring, onboarding, training coordination and facilitating individual and quarterly store meetings. Key focus on staff coaching and development, scheduling, working with spa managers to improve guest experience, follow health and safety protocols, and assist with management of payroll and P&L. •Turned larger store’s internal culture around within 90 days of taking over•Recognized for ability to build cohesive teams, generating greater job satisfaction and performance, and having lowest level of staff turnoverMarketing Manager July 2012-April 2016Managed and executed marketing initiatives for eight locations. Oversaw strategy, development and implementation of marketing campaigns, including Rewards Member loyalty program and seasonal gift card campaigns, emails, in-store promotions, and social media. Monitored performance and provided analytics for campaigns. Worked with graphic designers and outside vendors. Collaborated with managers and executives to improve employer brand, refreshing mission statement, web content, job descriptions and creating standardized hiring guides. Community Relations Manager May 2010-April 2016Initiated and created role to act as company spokesperson. Created and managed social media outlets and lead community activities aligned with the organization’s mission and strategic goals. Fostered relationships in the community, helped convert customers into brand advocates and built relationships with local businesses, influencers and trade schools. Managed coordination and execution of local events and corporate donations and attended career fairs to help build candidate pipeline. Spa Director June 2009-July 2012 Director retail day spa and staff of 20. Responsible for daily operations, hiring process and onboarding, scheduling, payroll, and managing inventory and budget. Promoted as director to higher-volume store in 2011. Show less

Greater Minneapolis-St. Paul Area

Drafted press releases as needed for upcoming events at nonprofit independent literary center.

St. Louis Park, Mn

Intern at boutique marketing agency assisting president/CEO and account executives on a broad range of projects. Created and edited copy for a variety of materials including press releases, media advisories, bios and profiles, and client marketing materials. Compiled and managed multiple media lists and client databases and assisted with events and live in-studio interviews/performances with clients.

Day manager and marketing assistant at high-volume, high-profile fine dining establishment. Key focus to enhance overall guest experience, handle written responses to client comments and concerns, and act as direct manager for host department.Assisted Director of Marketing with projects and attending events to establish and maintain business relationships, and promote brand awareness. Created/edited copy for a variety of communication channels, including website, menu and email blasts… Show more Day manager and marketing assistant at high-volume, high-profile fine dining establishment. Key focus to enhance overall guest experience, handle written responses to client comments and concerns, and act as direct manager for host department.Assisted Director of Marketing with projects and attending events to establish and maintain business relationships, and promote brand awareness. Created/edited copy for a variety of communication channels, including website, menu and email blasts. Recognized for building relationships with VIP and frequent guests and improving guest experience. Show less