Kelly Wardle Email and Phone Number

• Freelance writer and editor with experience working on projects for sites such as Citysearch.com, Healthline.com, Tastemade.com, and System1.

• Chief copy editor for Twitter’s creative and marketing teams. Edited short- and long-form content including case studies, infographics, decks, newsletters, and shareholder letters.• Maintained Twitter’s high editorial standards and ensured all content adhered to the brand voice and style; offered writers suggestions to improve story flow and readability; fact-checked everything from source names to product features and data. • Edited existing articles, rewrote headlines and other copy as needed, and contributed to a site style guide for the relaunch of Twitter's marketing site.

• Senior editor and social media manager for Cooking.com, an e-commerce cookware site with a recipe content hub (acquired by retail giant Target in 2013). • Implemented copy style guidelines for Cooking.com’s e-commerce and recipes sites, resulting in a more cohesive editorial experience across shopping, recipes, and newsletters.• Managed Cooking.com Recipes newsletter process. Wrote newsletters and handled testing and scheduling.• Contributed to the movement of existing recipe content for the Target.com Recipes site launch and Cooking.com relaunch, including an audit of existing recipes/articles. • Project-managed the acquisition of more than 2,000 product descriptions from a content provider, including tracking submissions and editing for house style and SEO.• Maintained social media editorial calendar for Cooking.com’s social platforms. Through increased post frequency and use of tools such as Sprout Social and Curalate to build engagement, grew social media audience by 40% across all platforms.

• Covered restaurants, bars, hotels, shops, and events for Citysearch Los Angeles, the second largest market for Citysearch.com with 7 million monthly visits. Wrote reviews, lists, and blog posts; edited and proofread freelancer articles for grammar, style, and SEO; photographed venues and events; and posted to social media sites.• Wrote and edited “The Four-Day Weekend” newsletter (50,000 subscribers), filled with weekly events and deals. • Managed the Citysearch Los Angeles social media community, growing the Facebook and Twitter accounts from launch to 40,000-plus followers; oversaw weekly giveaways, including sourcing prizes and selecting winners.• Planned and promoted monthly community events attended by L.A. bloggers and influencers; scouted locations and arranged food, beverages, and giveaways.