I collaborate with founders and stakeholders to identify company goals and ideate effective product and marketing solutions. Once feature requirements are finalized, I create wireframes and deliver pixel-perfect UI/UX designs in Figma, ensuring they are optimized for the engineering team. Additionally, I develop custom WordPress themes using HTML, CSS, JavaScript, PHP, and ReactJS, utilizing modular components and Advanced Custom Fields to ensure easy scalability.

At TerraTrue, an enterprise SaaS platform, I served as the founding product designer, where I led the UX/UI design efforts for over 10 major desktop features. These features streamlined privacy compliance workflows, addressing GDPR and CCPA requirements. My approach included conducting competitor research, transforming initial feature concepts into detailed Figma mockups, and refining a comprehensive design system that contributed to product differentiation and a successful $15M Series A funding round.In collaboration with engineering teams, I documented and implemented component updates, ensuring clarity and resolution of all outstanding questions. I also facilitated design sprints, led company-wide design discussions, and was responsible for designing all marketing materials. In my down-time, I developed a headless WordPress CMS using ReactJS, further supporting the company's growth and success.

At First Media, a company known for creating high-value content targeted toward Millennial women, I served as the sole UX/UI designer for four internal brands. My primary responsibility was to grow the targeted web user base by conceptualizing and designing digital products aimed at generating revenue. This included designing landing pages and web applications for third-party clients like Walmart and HelloFresh, as well as creating a social mobile app prototype for an internal foodie brand, So Yummy.In addition, I redeveloped internal WordPress websites to enhance performance and SEO, contributing to the overall digital strategy. I also collaborated closely with the editorial team to streamline their web workflows, identifying key challenges and implementing new website features that led to glowing reviews.

At ATTN:, a media company focused on creating entertainment that informs, I was responsible for designing microsites that engaged targeted demographics for high-profile clients such as Amazon, ABC, and RedBox. In addition to client work, I also ideated and designed digital products aimed at generating new revenue streams within the entertainment sector, which were pitched to shareholders for potential investment and development.

At Hawke Media, a full-service advertising agency, I collaborated closely with the VP of Marketing to plan and execute user acquisition strategies for inbound marketing campaigns. I took the lead in standardizing the brand identity to ensure cohesive design across all internal teams. Additionally, I partnered with acquisition managers to design creative assets for Google retargeting and Facebook Ads. I also designed and developed WordPress landing pages optimized for lead generation, and conducted in-depth analysis of website analytics to optimize traffic.

Comparably is a platform that offers insights into workplace culture and compensation. In my role, I focused on two key areas: For consumers, I designed charts and graphs to simplify complex data, helping them understand appropriate compensation for their roles. For brands, I designed the UX/UI for a premium paid solution that allowed them more control over their profile. This involved streamlining the checkout process and developing the employer dashboard to showcase awards, market intelligence, and employee review controls.

At Collide, a streaming app founded by Robert Earl of Planet Hollywood, I was responsible for designing a range of marketing materials, including one-sheets, presentations, social graphics, landing pages, and emails. Recognizing an opportunity to enhance the product, I pitched and led the initiative to improve the desktop version of the app, becoming the startup's first UX/UI Designer for desktop. I designed the entire web application, incorporating features such as user accounts, live streaming, search, and story reveals, to create a comprehensive and engaging user experience.

I designed and developed WordPress and Marketo landing pages for lead generation, successfully funneling new clients into the sales department. By implementing heatmaps to gather user interaction data, I was able to decrease the website's bounce rate by 30%. I also designed and developed responsive dynamic email templates for Mailchimp, Marketo, and SendGrid, ensuring seamless performance across all major email clients and devices. Additionally, I designed and rebranded two eBooks using Adobe InDesign, which were showcased at major tradeshows and used as key marketing collateral.

I designed editorial websites, splash pages, microsites, theatrical pages, and contests in Adobe Photoshop, aligning with web trends and client preferences. After designs were approved, I developed them into cross-browser compatible websites using HTML, CSS, JavaScript, and PHP, tailored for platforms like WordPress and Tumblr. My efforts in optimizing four editorial websites for mobile led to >65% of our readers utilizing our mobile sites, with two of them receiving 1,000,000 views per month. Additionally, I designed banners, popups, ads for DoubleClick, and email signatures. I also wrote basic SQL commands to extract sweepstakes user information from a MySQL database and delivered results daily, and I designed and developed email templates for Mailchimp.

:: Design websites using the 960 grid system to create pixel-perfect mockups:: Slice mockups then develop the front end in Visual Studio merging the HTML with C#.NET:: Illustrate animations in Adobe Flash then convert the AS3 to HTML5:: Design and develop email blasts that follow brand guidelines and contain trending elements:: Work with the internal CMS to create new content and update existing sitesKeywords:HTML5, CSS3, jQuery, Visual Studio, MVC3, C#, Email Blasts, CMS, Actionscript 3.0, Adobe Flash, Dreamweaver, Photoshop, Grid Formations, Foundation by Zurb, Responsive Design

:: Collaborated with the Content Writer, Orangeaid Interns, and the Creative Director to develop a brand identity for Juneau Park Friends:: Design logo, letterhead, website, and brochure through Adobe Illustrator and Photoshop