Senior Product Marketer responsible for Star Stable desktop and mobile games, plus new business extensions. I partner with game and marketing teams to ensure that our games and services are driving maximum commercial success. Create, orchestrate and measure the annual go-to-market strategy and campaigns for the Star Stable Online ecosystem including the SSO game on all platforms and new business extensions (books, music, licensing, animation). Gather consumer and target audience… Show more Senior Product Marketer responsible for Star Stable desktop and mobile games, plus new business extensions. I partner with game and marketing teams to ensure that our games and services are driving maximum commercial success. Create, orchestrate and measure the annual go-to-market strategy and campaigns for the Star Stable Online ecosystem including the SSO game on all platforms and new business extensions (books, music, licensing, animation). Gather consumer and target audience insights, marketing best practices and gaming industry insights to fuel the development of plans and inspire thinking. Show less

• Led campaign teams ranging from 5 to 14 multi-disciplinary talents to deliver strategy, concept and marketing plans.• Crafted integrated campaigns to launch 3 new games to the market, including King’s biggest launch to date - Candy Crush Friends and Legend of Solgard - Kings first launch within the midcore genre.• Direct report and manager for the core Campaign team comprising 3 AD's and copywriter.

• Worked alongside clients to create brand and project strategies designed to support long term business goals.• Responsible for relationships with key clients including Urbanears, Itrim, SVT, Jura Whisky, MTV and Electrolux.• Led large scale projects and campaigns, managing internal teams of creatives, designers, developers and working with external partners and agencies (media, PR) to deliver a 360 marketingplan.• Responsible for growing existing client business… Show more • Worked alongside clients to create brand and project strategies designed to support long term business goals.• Responsible for relationships with key clients including Urbanears, Itrim, SVT, Jura Whisky, MTV and Electrolux.• Led large scale projects and campaigns, managing internal teams of creatives, designers, developers and working with external partners and agencies (media, PR) to deliver a 360 marketingplan.• Responsible for growing existing client business alongside pitching for new clients.• Member of the ledningsgrupp. Show less

• Head up retained business for Lurpak UK & Global, Arla Foods, Rekorderlig Cider, Åbro, Cusquena and UK craft beer Saint.• Worked alongside senior clients to agree business problem and deliver strategic response, brand planning, and marketing plans.• Activation of marketing plans, setting and ensuring KPI’s are hit across all brands. Working closely with internal and external teams to make sure projects are delivered on time and budget.

• Worked on the Nintendo account launching multi-channel campaigns to support Wii, WiiFit, Nintendo DS and software releases.• Managed strategic brand partnership campaigns as part of Nintendo’s ‘Purple Cow’ strategy - placing the product in unexpected environments to reach a broader audience.Partnerships included Women’s Institute (experiential sampling), Saga Cruises (on-cruise sampling, events), Toni & Guy (in-salon sampling, online), Weight Watchers (on-pack sales promotion… Show more • Worked on the Nintendo account launching multi-channel campaigns to support Wii, WiiFit, Nintendo DS and software releases.• Managed strategic brand partnership campaigns as part of Nintendo’s ‘Purple Cow’ strategy - placing the product in unexpected environments to reach a broader audience.Partnerships included Women’s Institute (experiential sampling), Saga Cruises (on-cruise sampling, events), Toni & Guy (in-salon sampling, online), Weight Watchers (on-pack sales promotion, sampling at meetings) and London Zoo (permanent installations). Show less

Luxury beauty and skincare retailer. Managing in-store merchandising, seasonal campaigns / launches and events, digital merchandising and CRM.