Kelly Williams Hale Email & Phone Number

Daytona Beach, Florida, US

• Develop creative strategies and executions through highly personalized, data-driven marketing messages following defined Customer Journey life-cycle touch points
• Collaborate with Project Managers/Client Services to define marketing strategy, develop creative solutions and subsequently provide visionary recommendations
• Provide leadership and direction to internal Creative Team to translate client objectives, identify target audience and design and produce effective multi-channel marketing communications
• Manage all aspects of creative assignments from conceptual brainstorming to specifications to development and design for both Print and Web
• Review and approve design and messaging based on target audience, defined objectives and support of the client’s brand
• Present new creative concepts and strategies to existing and potential clients

Daytona Beach, Florida, US

• Responsibilities include:
• Develop creative strategies and executions through highly personalized, data-driven marketing messages following defined Customer Journey touchpoints
• Collaborate with Project Managers/Client Services to define marketing strategy, develop creative solutions and subsequently provide visionary recommendations
• Provide leadership during brainstorming sessions with Creative Team to translate client objectives, identify target audience and subsequently design and produce effective multi-channel marketing communications
• Manage and lead team of 9 employees (4 Art Directors, 2 Graphic Designers and 3 eSpecialists) to address all aspects of creative development from conception and specifications to development and design

Chelmsford, MA, US

• Collaboration with team to determine client objectives, identify target audience and subsequently conceptualize, design and produceffective – and client-branded – marketing communications including letter packages.
• Partner with print vendors and in-house Graphics department ensuring files are print-ready and cost-effective. Involved in all aspects of production from conception, specifications, file release to pre-press and press.
• Supervise and coach Art Directors and Graphics Designers – reviewing design and messaging based on target audience and objectives – mentor direct reports by identifying opportunities for career and individual growth.

• Designed internal communications including newsletters, memos and training materials
• Provided collateral material and applications to potential customers, managing inventory and partnering with fulfillment department

Assisted Mortgage Lending Officers in all aspects of mortgage loan process

• Partnered with Creative Director to identify client needs and determine the most effective way to communicate message. Conceptualized and designed dynamic advertising materials including newspapers ads, brochures and.
• Coordinated and scheduled print production with vendors ensuring quality and meeting all client deadlines.

Associate Of Science, Graphic Design

Education record