Designed and implemented a new brand and marketing strategy for BML. This included defining the value proposition and brand identity, developing a tone of voice, profiling the target audience, setting clear guidelines for brand consistency and working with external agencies to ensure this is implemented at every touch point. New business processes were developed to maximise CRM opportunities and a targeted LinkedIn lead generation campaign was launched to attract new business enquiries. Delighted to continue to support BML with their marketing efforts on an ongoing basis.

Ben Morton Leadership, Marketing Director – June ’17 to present. Designed and implemented a new brand strategy for this Leadership Coach and Performance Development business. Defined the value proposition, set clear guidelines for brand consistency and worked with external agencies to ensure this was implemented at every touch point. Developed a lead generation campaign to attract new business.AVP Group – Jan ’18 to present. Developed an overarching brand strategy for this high-end smart tech solutions company. Established the value proposition and brand messaging and project managed the creation of the content for their new website, including case-studies, photography and copywriting – www.avp-group.co.uk.

Developed a new marketing strategy for this established Harley Street practice comprising a full rebrand, new website including all content creation, lead generation campaigns, internal and customer communications and a digital strategy comprising SEO & PPC campaigns, which resulted in an uplift of 40% in specialist treatment revenue.

Led the global marketing team to develop and execute aspirational and globally relevant brand and seasonal marketing activities to drive the Lacoste footwear business worldwide. • Overall responsibility for delivering creative marketing campaign solutions for a network of global distributor and subsidiary markets• Led a team of six Marketing Managers with responsibility for managing their personal development through setting clear and measurable KPI’s• Overall management and reporting of the annual global marketing budget (£1.8m)• Led the restructure of the marketing function, including a new team structure to reflect a change in strategy• Represented marketing as part of a steering group that managed the business through a change programme• Project managed annual global launch events and presented creative marketing concepts to a wide audience

• Creation and development of globally relevant seasonal marketing campaigns for Lacoste Footwear• Responsible for managing the relationship with multiple external supporting agencies• Led a team of two Marketing Executives.• Led a team of six Marketing Managers with responsibility for managing their personal development through setting clear and measurable KPI’s• Overall management and reporting of the annual global marketing budget (£1.8m)• Led the restructure of the marketing function, including a new team structure to reflect a change in strategy• Represented marketing as part of a steering group that managed the business through a change programme• Project managed annual global launch events and presented creative marketing concepts to a wide audience

• Part of a project team to launch a new concept store for Homebase.• Managed the ‘Big Ticket’ showroom marketing communications, with a focus on launching new premium brands.• In the first month of opening, the new concept store achieved 204% against budget with the Big Ticket area achieving 157% against budget.

• Project managed the process and delivery of rebranded marketing assets for two main business units to support the launch of this recently merged, not-for-profit organisation. • Regularly engaged stakeholders from all areas of the business with progress updates and solutions during a highly disruptive period for the organisation

• Development and execution of effective brand communication programmes across 13 regional offices • Worked closely with distributors and resellers to support sell-through• Project management of product launch events and exhibitions, reporting comprehensive ROI• Managing the relationship and workflow through advertising, design and PR agencies• Control of all marketing budgets for central and regional activity• Managing the development of two marketing executives• Planned and executed a successful Pan European product launch road show for first-to-market technology in eight regional markets within a six-week timeframe• Successfully led the Pan-European marketing strategy for Hitachi’s range of market leading short throw projectors and interactive whiteboards for education• Organised Hitachi’s representation at several international exhibitions including ISE, BETT Show and IFA