A seasoned Marketing Consultant and Manager with over ten years of extensive experience in strategic marketing, brand management and integrated marketing communication, Kelly is well known for spearheading innovative marketing campaigns while successfully repositioning brands. She has a proven track record spanning diverse industries: Championed the repositioning of ‘Quiksilver’ as the number one fashion/surf brand in Mauritius in 2011 and the brand positioning of Body&Soul as the leading fashion destination in 2012; Blueprinted and spearheaded a multi-million national communication campaign ‘Mauritius: Towards a 24/7 Economy’ for the Government in 2009-2010; Developed strategic marketing plans for MCB’s capital market's subsidiaries (stockbroking, leasing, fund management); Conducted market research for Fortune 500 companies and nationwide surveys among others.Kelly is well known for having a knack for strategy formulation, for her innovative approach and perfectionist attitude. A creative, enthusiastic and forward-thinking marketer who believes that "a great brand is a story that's never completely told" - Scott Bedbury
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Group Head Of MarketingHarel Mallac & Co. LtdMauritius
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Lead Marketing AdvisorEnnovatek Ltd. 2016 - PresentMauritius -
Group Head Of MarketingHarel Mallac & Co. Ltd Jul 2014 - PresentPort Louis
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Marketing ManagerQuiksilver Mauritius; Body&Soul; Islandhaze Fashion Brands Aug 2011 - Jan 2014Rose Hill
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Strategic Marketing Consultant (Contractual)Grand Baie La Croisette Feb 2014 - 2014- Commissioned to formulate a medium to long term strategic marketing plan for the mall- Supervised the internal team in the implementation of two key marketing strategies: the design of the Food Pavilion and the Kids Playground- Created the 'La Magie des Annees 80' campaign with first open air concert 'Stars 80' and the first Open Air Cinema in Mauritius
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Strategic Marketing AnalystThe Mauritius Commercial Bank Ltd 2009 - 2011Port Louis- Formulated Strategic Marketing Plans for the Capital Markets, including MCB Stockbrokers, MCB Fund Managers, MCB Investment Management Ltd, Finlease Ltd- Conducted customer segmentation, competitor tracking, customer profiling and identification of target customers- Designed and carried out market research studies and customer satisfaction surveys- Championed the market segmentation of the youth segment and identification of new product strategies specific to that target segment- Assigned to work on a cross-SBUs project for the restructuring of the MCB HR Department based on the Ulrich Model -
Senior AdvisorKpmg 2005 - 2009Lead Marketing Consultant in the national sensitisation campaign 'Mauritius: Towards a 24/7 Economy' for HRDC under the aegis of the Ministry of Human Resources; Formulated the Strategic Framework for a 24/7 economic model; Project Manager in the implementation of the national sensitisation campaign
Kelly Wong Skills
Kelly Wong Education Details
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Management College Of Southern AfricaMaster Of Business Administration (Mba) -
Bcom Management And Marketing -
Bcom Management And Marketing
Frequently Asked Questions about Kelly Wong
What company does Kelly Wong work for?
Kelly Wong works for Harel Mallac & Co. Ltd
What is Kelly Wong's role at the current company?
Kelly Wong's current role is Group Head of Marketing.
What schools did Kelly Wong attend?
Kelly Wong attended Management College Of Southern Africa, Middlesex University, Curtin University.
What are some of Kelly Wong's interests?
Kelly Wong has interest in Branding, Fashion, Reading, Digital Marketing, Golf, Environment Protection.
What skills is Kelly Wong known for?
Kelly Wong has skills like Marketing Strategy, Strategy, Brand Management, Marketing, Brand Development, Market Research, Digital Marketing, Integrated Marketing, Marketing Communications, Strategic Planning, Management, Business Strategy.
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