I am a strategic professional with over 13 years of experience in increasing revenue growth through innovative strategies, developing an emotionally compelling brand, directing product launches, and leading cross-functional teams.What makes me stand out is my ability to define and communicate the company's unique value proposition and key messages to target audiences while leading the development of cohesive messaging across all channels. I am known for my innovative mindset, ability to take a fresh approach, and being extremely self-motivated, which has resulted in developing an enhanced focus on user experience to build brand/customer loyalty, allowing greater impact on overall sales and revenue while driving transformational changes and marketing products in a refrigerated grocery store setting.As a dedicated mentor and compassionate leader, I have supervised teams to meet defined requirements and drive smooth project-related operations. I strive to provide value as a company resource by organizing departments, administering budgets, and fulfilling stakeholders’ needs.A few of my career highlights include:• Elevated media ROI from 6X in 2020 to 8X in 2023 by leveraging greater efficiency in marketing spend and implementing highly targeted media placements and consumer promotions, driving consumer engagement and brand desirability as a Director of Marketing, At Home Business Unit.• Drafted product development roadmaps guided by consumer research to expand brand distribution, achieving a 25% increase in total points of distribution over two years and enhancing brand presence and market reach.• Consolidated product lines to streamline operations and enhance brand consistency by eliminating 21 overlapping/underperforming SKUs, achieving $2.5M in savings and creating a clearer brand tier system for consumers as a Senior Brand Manager. “Marketing is too important to be left to the marketing department.”– David Packard