Driving commercial business change, growth and efficiency across 30 markets and all Dyson categories.

Set up sister company offering End-to-end Customer Experience for retail, tech and entertainment brands. Wild Things was backed by the parent company of Lucky Generals and acquired in April 2017.

Creating products, services and communications for clients: Nike, Unilever, Google, O2, McDonald's, Siemens, Microsoft, Beats, Dyson, Stevanato

Interim head of department (Consultant)

Contract Consultant > Strategic projects

Clients: Carlsberg, Orange, EE, Nike, Sunspel, Aesop, ITV1, Disney

Clients: Heineken Global, Google, CNN, Sony, Philips, AdidasLaunched the BNX regional office based in Amsterdam, producing award winning work in its first year.

Client: Sony Ericsson

Samsung mobile global sponsorship activation (Olympics, Film, Sport), global brand strategy and EMEA mobile product launch campaigns. Responsible for installing the first interactive LED screen at the iconic Piccadilly site: high quality moving image content, remote delivery and moderation of content, digital / mobile consumer interaction.Client: Samsung

The International Division (all operations outside of the USA), at the time, included radio, live events and outdoor advertising. The international team worked across mergers & acquisitions, central marketing strategy, research & accountability modelling, global digital strategy, partnership programmes, sponsorship and lots more. This was my first job which I left before it went private and was separated into three separate businesses.