Kelly Y. Email & Phone Number

Selangor, Malaysia

With a proven ability to drive business growth marked by decisive leadership, strategic acumen and impactful initiatives, I led the transformation of an existing event company into a full-service B2B marketing agency at Sirius Communications. This new direction was instrumental in offering more value to our existing B2B event clients while attracting new business opportunities with our new direction. From its inception as a solo endeavour, I've grown the campaigns division into a team of 12 high-performing marketing specialists and evolved our client base from tech-focused B2B clients to Banking & Finance, Manufacturing, Retail, and various B2C sectors, including regional APAC clients.As part of my role, I oversaw critical aspects of the business such as agency operations, P&L management, forecasting, client development and team expansion. Achievements:- Successfully retained the same key accounts for 8+ years- Average number of campaigns executed: X00+ projects - Average key client quarterly billings: USD X00,000- Successfully pivoted and won new accounts in various B2B and B2C verticals- First invitation to pitch: pitched for a regional B2B campaign against 6 agencies and won - Pitch success rate of 70% over 13+ years

Selangor, Malaysia

Achievements:• Re-activated dormant clients • Won several new accounts • Led a team to organize the largest event in my career Experience:• Industry: IT, Banking, Telco• Event Projects: Channel Seminars, Demand- Gen Driven Seminar, Internal Managerial Training & Annual Update Celebration • Campaign Projects: Channel Incentive Programs, Redemption and Fulfilment Campaigns,Telemarketing Campaigns

Selangor, Malaysia

Achievements:• Won and successfully led the agency's first experience in organising a golf competition for a software company, retaining the client year-over-year• Won and successfully led the agency's first experience in organising a cyber-hacking event for a software security company• Executed and gained an understanding of various traditional marketing campaigns• Increased share of wallet for 3 accounts due to client satisfaction and improved trustExperience:• Industry: IT (Software & Hardware), Banking, Retail, Research & Market Intelligence Firms, Oil & Gas• Event Projects: Seminars, Conference, Exhibitions, Product Launch, Annual Dinners, Nation-Wide Road Shows, CXO events, New Office Openings, Board Meetings• Campaign Projects: Channel Incentive Programs, End-User Promotions, Redemption and Fulfillment campaigns, Retail Merchandising, Lead Gen Telemarketing Campaign

Selangor, Malaysia

Achievements:• Successfully led and organized a small-scale B2B seminar for an IT client within 3 months of joiningExperience: • Industry: IT & Banking • Led (small-scale events): Seminars• Assisted (mid to large-scale events): annual dinners, conference, exhibitions

Bachelor Of Business, Marketing

Canadian Pre-University