Kelly Y. Email and Phone Number
Over 13 years, my dedication to specializing in B2B marketing within the IT and Technology sector has been a deliberate choice, driven by an appetite to be "challenged intellectually" and the desire to approach complex, thought-provoking issues with in-depth strategic planning while balancing the dynamic interplay between innovation and market realities. As a seasoned marketing professional, I've gained a deep understanding of the tech landscape across a wide range of Technology / IT sub-sectors, including hardware, software, and processors. This specialization requires not only a comprehensive understanding of diverse products but also insight into how they can address a variety of client's specific and complex business needs within the technology space. My expertise lies in developing and implementing comprehensive marketing strategies that consider multiple layers of a business, from client needs to competitive landscapes, market trends, buyer insights and more. Trusted by clients, my extensive marketing experience has a proven track record of success in delivering client satisfaction: * Consistent customer feedback surveys yield an NPS score of 9 on average over five years.* Received positive feedback from the client that Sirius's value lies in the capability to develop marketing strategies that outperform competitive agencies* Led the strategic business transformation exercise from B2B to B2C over an 18-month With an extensive experience across SMEs, MNCs, and Fortune 500 companies, I have a broad perspective on various market needs within Malaysia and the APAC region. My diverse skill set spans both B2B and B2C verticals, enabling me to navigate challenges and produce outstanding results in different marketing campaign types, including, but not limited to, Demand/ Lead Generation, Co-Marketing, Thought Leadership Campaigns, RAD Strategic Campaigns, Product Awareness/ Launch, Channel Enablement and Recruitment, Social Media Campaigns, Sales Enablement, and more. Key Skills:Strategic & Analytical Thinking, Research, Content Strategy & Messaging Framework, Strategic Proposal Preparation, Presentation Skills, Content Writing, Client Servicing, Sales and Marketing Alignment, Business Development, Leadership & Team Management, Project Management, Consulting Relationship Building and more.
Sirius Communications Sdn Bhd
View- Website:
- siriuscom.com.my
- Employees:
- 16
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DirectorSirius Communications Sdn Bhd Jan 2016 - PresentSelangor, MalaysiaWith a proven ability to drive business growth marked by decisive leadership, strategic acumen and impactful initiatives, I led the transformation of an existing event company into a full-service B2B marketing agency at Sirius Communications. This new direction was instrumental in offering more value to our existing B2B event clients while attracting new business opportunities with our new direction. From its inception as a solo endeavour, I've grown the campaigns division into a team of 12 high-performing marketing specialists and evolved our client base from tech-focused B2B clients to Banking & Finance, Manufacturing, Retail, and various B2C sectors, including regional APAC clients.As part of my role, I oversaw critical aspects of the business such as agency operations, P&L management, forecasting, client development and team expansion. Achievements:- Successfully retained the same key accounts for 8+ years- Average number of campaigns executed: X00+ projects - Average key client quarterly billings: USD X00,000- Successfully pivoted and won new accounts in various B2B and B2C verticals- First invitation to pitch: pitched for a regional B2B campaign against 6 agencies and won - Pitch success rate of 70% over 13+ years
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Business Development Executive & Campaigns ManagerSirius Communications Sdn Bhd Jan 2015 - Dec 2015Selangor, MalaysiaAchievements:• Re-activated dormant clients • Won several new accounts • Led a team to organize the largest event in my career Experience:• Industry: IT, Banking, Telco• Event Projects: Channel Seminars, Demand- Gen Driven Seminar, Internal Managerial Training & Annual Update Celebration • Campaign Projects: Channel Incentive Programs, Redemption and Fulfilment Campaigns,Telemarketing Campaigns
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Senior Event & Campaigns ExecutiveSirius Communications Sdn Bhd Jun 2012 - Dec 2014Selangor, MalaysiaAchievements:• Won and successfully led the agency's first experience in organising a golf competition for a software company, retaining the client year-over-year• Won and successfully led the agency's first experience in organising a cyber-hacking event for a software security company• Executed and gained an understanding of various traditional marketing campaigns• Increased share of wallet for 3 accounts due to client satisfaction and improved trustExperience:• Industry: IT (Software & Hardware), Banking, Retail, Research & Market Intelligence Firms, Oil & Gas• Event Projects: Seminars, Conference, Exhibitions, Product Launch, Annual Dinners, Nation-Wide Road Shows, CXO events, New Office Openings, Board Meetings• Campaign Projects: Channel Incentive Programs, End-User Promotions, Redemption and Fulfillment campaigns, Retail Merchandising, Lead Gen Telemarketing Campaign
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Event ExecutiveSirius Communications Sdn Bhd Jan 2011 - Jun 2012Selangor, MalaysiaAchievements:• Successfully led and organized a small-scale B2B seminar for an IT client within 3 months of joiningExperience: • Industry: IT & Banking • Led (small-scale events): Seminars• Assisted (mid to large-scale events): annual dinners, conference, exhibitions
Kelly Y. Education Details
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Marketing -
Canadian Pre-University
Frequently Asked Questions about Kelly Y.
What company does Kelly Y. work for?
Kelly Y. works for Sirius Communications Sdn Bhd
What is Kelly Y.'s role at the current company?
Kelly Y.'s current role is B2B Marketing Professional | Tech Industry Specialist | APAC | Crafting Data-Driven Strategies.
What schools did Kelly Y. attend?
Kelly Y. attended Rmit University, Taylor's College.
Who are Kelly Y.'s colleagues?
Kelly Y.'s colleagues are A S., Amirul Nidzam Azmi, Peng Peng, Christina Foong.
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