Helping clients get 'In Like Flynn' and realize their true digital potential!Digital Audits | Content Creation | Paid Social Advertising | Email Marketing | Brand Strategy | Storytelling | Community Management | Analytics Tracking | Photography | SEO | Website Design

• Recruited as the first-ever Social Media Manager to establish and execute Scotty Cameron’s social media strategy, driving engagement and elevating the brand’s digital presence across all platforms• Conducted a comprehensive digital audit to identify opportunities for improvement and pitched innovative social media strategies tailored to Scotty Cameron’s premium market positioning• Overhauled and streamlined Sprout Social usage, enhancing analytics, reporting, and workflows to increase efficiency and data-driven decision-making, while ensuring the Facebook Business Manager and associated accounts were set up and managed correctly for seamless integration• Redesigned social media community management processes, collaborating with the customer service team to create canned responses and efficiently manage all incoming DMs on Facebook, Instagram, and Twitter, with plans for expansion to other platforms• Designed and implemented comprehensive social media calendars, incorporating product launches, UGC, and brand storytelling to align with Scotty Cameron’s premium market positioning• Introduced secure password management protocols and refined account security practices, establishing stronger operational resilience across platforms• Worked closely with the Titleist team to strategize and produce content that bridged the Scotty Cameron and Titleist brands, ensuring cohesive storytelling and alignment at Tour events and beyond

• Forbes.jobs first full-time marketing hire, established and propelled the brand strategy and marketing operations for the new platform• Spearheaded collaboration across multiple teams, ensuring brand consistency and timely delivery of assets for social, digital, and print marketing channels• Completed a comprehensive brand and website refresh, serving as the primary liaison for all external agencies and partners, ensuring alignment and successful implementation of the new brand vision across all touchpoints prior to launch• Managed feedback, turning insights into actionable strategies that aligned with business goals, significantly enhancing revenue growth• Focused marketing efforts on the platform’s founding recruiters, crafting targeted newsletters and hosting training sessions to teach best practices for leveraging social media and other tools to market themselves effectively

• Worked closely with upper management to determine long-term marketing strategy and develop brand voice for Swag Golf’s brands• Oversaw and executed organic and paid marketing across social media, email (Campaign Monitor/Klaviyo), partner promotions, in person events, online store, and more, maintaining company calendars for all brands, promotions, events, photography, and content• Increased revenue by 647% over two years, with a 439% increase in customer base, and 342% increase in email subscribers with a 50% increase in open rates• Coordinated with athletes, influencers, and their agents, planning and writing posts to ensure optimal promotion at strategic times• Scheduled and organized all social and product photography, conceptualized marketing photography, executed event photography at collector events and at occasional PGA Tour events, and assisted on studio photoshoots• Trained and managed marketing and customer service staff on best practices utilizing CRMs and SMMS, directed community relations among online collector groups and communicated as Swag whenever necessary across Facebook, Instagram, Twitter, LinkedIn, and Discord• Following grew 326%, and we saw an engagement rate more than double the industry standard, outperforming all of our competitors• Prepared all products for release on Shopify back end, including product creation, description writing, collection management, release scheduling, metadata population, and online product archive management, while ensuring SEO best practices were followed• Orchestrated public relations efforts, writing press releases, obtaining quotes, and securing placements, working with outside agencies when necessary

• Oversaw relationships with digital partners including PartySlate, WeddingWire, The Knot, etc. • Managed + drove communications through 15 social media channels• Created MailChimp account and executed external/internal campaigns• Attended and photographed events creating content for social media• Coordinated outside photographers and videographers as needed• Developed method for live streaming from kitchen into conference room during tastings• Crafted winning submissions for 9 ILEA Arizona ZONIE Awards• Designed and executed digital marketing strategy for National Taco Championships + provided ongoing strategy for Arizona Taco Festival• Shot and produced videos for Ridgeline Wildland Support Services and Cambria Hotels• Effectively trained intern to generate content that resonated with our target audience• As a result, engagements increased across all platforms more than doubling that of the previous year

• Worked directly with College Football Playoff (CFP) Operations Manager to coordinate credentials and parking for all sponsors and vendors at the 2019 and 2020 events while balancing job at M Culinary• Developed streamlined submission system in conjunction with new accreditation partner• Attended site visits with ETZEL for pre planning and strategy meetings• Managed credential boards for all areas inside Championship Tailgate and beyond• Additionally acted as photographer + assisted with videography for ETZEL social media and website• Performance and contribution recognized by key stakeholders at CFP, ETZEL Agency and M Culinary Concepts

• Traveled across the country to photograph True Spec studios for use on social media and digital + print media• Worked with print and digital media outlets for ad development and placement• Redesigned sales and marketing collateral• Managed relationship with SWPGA to coordinate events across the West Coast for True Spec Mobile Unit• Managed merchandising for all True Spec Golf locations• Main POC for Digital Agency

• Developed Miura Golf Shop online retail platform via Shopify• Garnered over $100,000 in sales of soft goods and custom clubs via organic social media promotion• Organized three-tier Influencer Program ranging from enthusiasts to tour players and celebrities• Strategized and executed the most successful launch of a golf club for Miura to date• Premiered the official Miura documentary across all platforms• Designed merchandise and managed merchandising relationships• Main POC for Digital Agency

In a total of 5 weeks I:• Streamlined social media presence under parent brand• Increased engagement rate by 182.1%• Developed sales team Instagram presence• Createed a positive relationships with M Culinary team that enabled me to be recruited back in a higher role

• 2017 Final Four – Team Leader, representing Coca-Cola, distributing premiums to fans at the Downtown Phoenix March Madness Music Festival. Supervised a team of six that promoted fan engagement with the Coca-Cola brand at the downtown team hotels by conducting surveys and contests. Assisted in the presentation of “limited edition” commemorative 2017 NCAA Men’s DI Basketball Champions Coca-Cola cans to fans and players.• 2016-17 NBC Sunday Night Football Bus – Team Leader, Traveled with NBC’s Sunday Night Football bus to various locations in Arizona, including University of Phoenix Stadium and Phoenix Children’s Hospital promoting SNF and interacting with fans. Supervised a team of docents that assisted fans onto the NBC Bus while providing a guided tour of the NFL memorabilia and promotional items on board. • 2016 College Football Playoffs National Championship – Acted as VIP Host assisting with check-in and hospitality for all VIP guests including players and coaches family members, former players and celebrities attending the game. • 2015-16 Fry’s “Market Share ESPN College Gameday” – Traveled to various Fry’s locations throughout Arizona and interacted with customers while promoting a variety of game day snacks, beverages and prizes. • 2015 ESPN’s College GameDay – Represented Coca-Cola as a Coke Zero Cheerleader and member of “Section Zero” during the ESPN broadcast at the University of Arizona vs. UCLA football game. Rallied fans and students to promote a positive image for the Coke and Coke Zero brands.

• The sole full time intern on the Tucson Roadrunners staff• Supplied Manager of Digital Operations with content for official Instagram, Twitter, and Facebook accounts• Produced the official Snapchat account and covered all community relations events for social media • Facilitated in-game promotions with Director of Marketing while covering them on social media• Created and executed Roadrunners “#RoadrunnersAtPlay” campaign to drive fan engagement at home games• Participated in the creation of the “#CunnyCan” campaign and press conference held at Banner - University Medical Center in support of Roadrunners Captain Craig Cunningham• Created and designed, Tucson Roadrunners inaugural season trading cards, statistics book, and individual game lines sheets• Organized credentials and parking for all scouts and special guests on a game-by-game basis

• Selected to work at the 2017 Farmers Insurance Open at Torrey Pines Golf Course• Prepared and maintained the Media Center for all PGA Tour working media• Distributed official credentials, and organized pre/post round interviews• Created transcripts and operated microphone during televised press conferences• Helped with the “Suits for Soldiers” press conference with PGA Tour players Rickie Fowler, Ben Crane, and 2016 Farmers Insurance Open Champion Brandt Snedeker, announcing the charities “70,000 suits” donation milestone.

• Presenter at “A Taste of SALT” orientation events• Worked as Ambassador giving campus tours to prospective students and their families• Participated in various fundraising activities benefitting the UA SALT Center• Assisted in day-to-day office duties• Called perspective students to assist in the completion of applications via telephone answering questions regarding the SALT CenterAwarded the University of Arizona SALT Center Ambassador of the Year Award - 2015

• Ran Facebook, Twitter and Instagram accounts; increasing social media following from 15k to 32k organically• Contributed to “WomenWithDrive” (WWD) Facebook and Instagram; producing original “WomenWithDrive” marketing video in collaboration with CLICKON Media for launch of WWD brand• Personally responsible for the design and creation of the original WomenWithDrive logo used to promote the brand across all social golf channels including Golf Channel and PGA Tour• Traveled to 2016 PGA Merchandise Show in Orlando, FL to promote GolfMatch brand, build relationships, and acquire sponsorships for WomenWithDrive• Engaged GolfMatch users on the app by posting daily questions and PGA Tour updates

• Shadowed the Director of Marketing during the Quicken Loans Race For Heroes at Phoenix International Raceway• Ran NASCAR Snapchat• Helped create content for Twitter, Facebook and Instagram• Organized pace car rides for participating fans• Promoted fan engagement during driver introductions

• Posted daily on the FanCred App promoting engagement from other users• Created a strong student base resulting in the University of Arizona becoming the most downloaded campus in the countryFancred is available in both the App Store and Google Play.https://fancred.com/