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I am currently an Associate Manager, External Communications at Genesys.Just prior I was an Account Manager at Hotwire Global working on clients such as Amazon, Forge Global, Sendoso, Desktop Metal, Trulioo, GoPro, Avail and more. Previously I was a Senior Account Executive with Zeno Group working on accounts such as Ancestry (Corporate Communications for CEO and CTO and Consumer teams), Rakuten Ready, Salesforce (Corporate Communications for Marc Benioff and Keith Block, Real Estate and CSR teams), CrowdStrike, Arcade1Up, Canva, Simon Malls and more. I oversaw junior staff on my accounts, create media materials such as press releases, conduct pitching to media, execute onsite support at events such as Dreamforce and provide day to day support for my clients. Before that I was the Media Relations Coordinator for Macy's Northwest and Southwest regions which included 14 states. I led media relations for all Iconic Events including Union Square's Tree Lighting, SPCA Holiday Windows, Macy’s Seattle Parade and Salt Lake City's Candy Windows. I also began and led all influencer campaigns, managed budgets, managed public relations agencies and oversaw administrative tasks. In addition to traditional PR responsibilities I also assisted in pulling outfits for TV segments, assisted with day of TV segments by traveling to each location and have appeared on TV as a Macy’s spokesperson. In addition, I have worked with consumer clients such as Sunset Magazine, Sun Basket, The Food Business School, and technology clients such as Cisco, NVIDIA and Mercedes-Benz Research and Development.
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External Communications ManagerGenesysLas Vegas, Nv, Us -
External Communications Associate ManagerGenesys Aug 2022 - Present -
Account ManagerHotwire Jul 2021 - Aug 2022Clients included Amazon, Trulioo, Forge Global, Desktop Metal, Sendoso, and Avail. -
Senior Account ExecutiveZeno Group Sep 2019 - Jul 2021San Francisco, California- Coordinate and manage media during onsite events such as Salesforce's Dreamforce, local school announcements, product launches, etc. - Directly manage junior staff by mentoring and guiding career development - Oversee projects to ensure budget and time is staying on track- Develop media strategies and plans for campaigns such as product launches, book tours, proactive, et.- Develop media materials such as press releases, pitches, media lists and coordinate team member action items- Manage and maintain client relationships- Create social media content calendars and social media plans for specific campaigns - Develop influencer campaign plans and manage influencer relationships - Work with varying accounts such as Arcade1Up, Infor, Salesforce (Corporate Communications for Marc Benioff and Keith Block, Real Estate and CSR teams), CrowdStrike, Rakuten Ready, The Mills, Ancestry (Corporate Communications for CEO and CTO and Consumer team) and Timex -
Media Relations CoordinatorMacy'S Apr 2018 - Aug 2019San Francisco Bay Area- Created and managed influencer campaigns from research to relationship building to execution - Developed lasting relationships with media, influencers and Macy’s store teams throughout the Northwest and Southwest regions - Managed budgets for both the Northwest and Southwest regions - Managed media relations for all Macy's Iconic Holiday events such as Salt Lake City's Candy Windows, SF SPCA Holiday Windows and the San Francisco Great Tree Lighting from creating media materials such as press releases etc to day of managing media attending these events - Coordinated with stakeholders and other teams to ensure events were cohesive and everyone reached their goals - Managed public relations agencies assisting in campaigns- Coordinated and managed TV segments from styling outfits, managing models and overseeing the flow of the segments by traveling to the city where the segment is occurring - Conducted Media Training with spokespeople whether they are within Macy’s or a third party spokesperson -
Assistant ConsultantText100 May 2016 - Apr 2018- Worked with B2B technology clients such as Cisco IoT, NVIDIA SHIELD TV and Mercedes Benz Research and Development North America. - Created media lists, pitches, weekly and monthly reports for clients. - Developed award and speaking submissions for clients. - Daily contact with clients through email and meetings. - Created original social media content, monitor social media channels and analytics.- Intern: May 2016 - August 2016- Assistant Consultant: August 2016 - April 2018 -
Public Relations Intern/ Account AssistantDadascope Communications Nov 2015 - May 2016Worked with consumer and food clients such as Sunset Magazine, Sun Basket, Revolution Foods and Radiotopia. Build media lists and crafted pitches which included a monthly pitch about the latest issue of Sunset Magazine. Constant media monitoring through Cision and Meltwater Assisted in two media events: the opening on Sunset Magazine's new location and Celebration Weekend at Cornerstone in Sonoma. -
Sales AssociateJ.Crew Aug 2013 - May 2015Worked with other sales associates and managers to maximize customer serviceExceded daily sales goalsWorked on store visuals -
Public Relations InternThe Abbi Agency Sep 2014 - Dec 2014Wrote press releases and blog postsCreated media lists in CisionPointPlanned and Executed two media events Clients: Peppermill Casino and Resort, Chez Louie, Campo, South Lake Tahoe.
Kelley Crane Skills
Kelley Crane Education Details
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Journalism With An Emphasis In Public Relations -
English Literature Class
Frequently Asked Questions about Kelley Crane
What company does Kelley Crane work for?
Kelley Crane works for Genesys
What is Kelley Crane's role at the current company?
Kelley Crane's current role is External Communications Manager.
What is Kelley Crane's email address?
Kelley Crane's email address is ke****@****oup.com
What is Kelley Crane's direct phone number?
Kelley Crane's direct phone number is +192533*****
What schools did Kelley Crane attend?
Kelley Crane attended University Of Nevada-Reno, Imperial College London.
What skills is Kelley Crane known for?
Kelley Crane has skills like Social Media, Microsoft Office, Public Speaking, Powerpoint, Customer Service, Microsoft Word, Facebook, Event Planning, Public Relations, Teaching, Research, Microsoft Excel.
Who are Kelley Crane's colleagues?
Kelley Crane's colleagues are Varun Radhakrishnan, Norberto Monarrez, Galina Lovtsyus, Elliott Van Otten, James Walford, Kirk Beachy, Kate D..
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2niacc.edu, niacc.edu
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Kelley Crane
Start-To-Finish Closer/Title Insurance Specialist-Residential Real Estate - 35 Years ExperienceDawsonville, Ga2syclone.net, reallonglaw.com -
Kelley O'Rourke
Mason City, Ia
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