- Conduct in-depth market analysis to uncover strengths, weaknesses, competition, and target audience during client brand identity builds.- Design custom, intentional, and strategic small business brand designs.- Conceptualize user-friendly, sales-minded website designs and collateral pieces.- Manage all aspects of the business and marketing operations, including sales calls, email marketing, social media strategy, client experience, and billable time. - Brainstorm and implement creation of passive income opportunities, such as The Kindly Kit for Designers, a done-for-you educational offering for emerging brand design agency owners.- Evaluate and adjust offerings, process, and packages alongside new technological advancements to ensure the most up-to-date, competitive offerings. - Oversee and manage day-to-day operations for a small team of designers and project managers.- Review regular profit and loss reports for a holistic picture and understanding of the business's successes and opportunities.kindlybykelsea.com

- Lead area to produce results in sales, outreach, awareness, and event execution while maintaining the Kendra Scott brand and culture.- Evaluate revenue trends and reports to assess potential opportunities for growth within the event sector of Kendra Scott. - Manage partnerships with local and national non-profits, lifestyle brands, companies and organizations throughout the five Houston markets (Inner Loop, Memorial, Sugar Land, The Woodlands, and League City).- Establish relationships with prominent local influencers and community partners for collaboration on in-store and out of store giftings and event opportunities. - Review current market trends and build a strategy to maintain and increase sales.- Ensure team is meeting event revenue goals with events focused on increasing brand awareness within target clientele base. - Work closely with Retail Area Managers to ensure strong partnership and smooth operations between event and retail teams.- Interview new candidates for open event positions within the Houston market. - Conduct weekly touch base calls with direct reports. Provide consistent feedback on outreach efforts and creative ideas to develop business and relationships. - Coordinate with retail management team to communicate relationship expectations during new store openings.

- Networked within the area to build brand awareness and build relationships with philanthropic organizations, social groups, schools and community members.- Acted as liaison between company and non-profit organization for all donation requests. - Organized and executed press events, launches, Kendra Gives Back events, social parties, Color Bar parties and outreach events.- Created event recaps to summarize event details, costs, gross sales and profit.- Prepared weekly event updates to communicate to manager newly booked events, upcoming weekly events, marketing outreach and corporate needs.- Suggested and implemented marketing materials and ideas to help grow the brand.- Maintained organized spreadsheets tracking all giveaways, donations and events.- Represented the face of the Kendra Scott brand in the Charlotte community.

- Planned, wrote, reviewed and posted content across various social media platforms for a variety of B2B and B2C clients, including Capstone Builders, Gus Mayer, Slice Pizza & Brew, AlaBev, and The Amandas- Created relevant, interactive content that resonates with clients’ objectives- Monitored online client presences and perceptions- Curated strategic social media contests, giveaways and hashtags- Designed social media graphics for all cover photos and contests- Researched and identify emerging blogs and media channels- Organized specific events revolving around outreach, sales, or press coverage for luxury retail and restaurant clients.- Guided clients through current social media trends- Built relationships with local and national media correspondents

- Generated social media calendar and copy for daily posts on Facebook, Twitter, Pinterest and Instagram- Composed press releases and distributed to local and national publications- Prepared and issued bi-monthly e-newsletter for members and guests- Organized and edited all copy for member publication, Animal Tracks- Maintained an updated Wordpress-hosted website with events and activities- Analyzed website trends and patterns using Google Analytics- Aided with acquiring quotes and finalizing production of all internal and external printed collateral for timely distribution- Developed media relationships to ensure positive representation on all publications- Coordinated all outgoing donation requests with local and regional non-profits and schools

- Researched and pitched copy for Travel department regional columns and Daily South online blog- Compiled all on-page sourcing for Homes and Features departments and upload to InCopy- Called-in products for Homes and Features shoots, organizing their prompt delivery and return- Assembled Travel masterbound copy and ran list for each issue- Gathered information on latest hotel, restaurant, retail, and event news for weekly travel newsletter- Managed special projects assigned by 9 superior editors, including the 2013 Idea House, "Summer in the South" e-guides and “Heroes of the New South” Awards- Updated online events calendar for 16 states- Archived past regional column material in online database

- Composed articles featuring various real weddings in Texas- Created and implemented weekly newsletter "Style Guide" (distributed through widespread email blast and posted on company website)- Composed travel articles from media trips across the country (i.e. San Diego)- Managed social media accounts of the company, including Twitter, Pinterest, Wordpress and Facebook- Assisted with event planning for the Summer 2012 and Winter 2012 Bridal Extravaganza Show in Houston, one of the largest bridal exposes in the country- Composed engagement and wedding announcements as features in the latest edition- Interviewed and scheduled appointments with brides for Bridal Extravaganza TV- Produced and oversaw filming of episodes for hand-selected brides and grooms on Bridal Extravaganza TV

• Drafted and edited pre-press releases, media alerts, and post-press releases dealing with various events and promotions. • Managed and promoted client events and functions through a number of social networking sites, including Facebook, Twitter, EventBrite and 713area.com• Coordinated social media marketing using social media monthly planning maps• Contributed and implemented innovative promotional ideas for widely-respected clients, such as Elaine Turner, The American Heart Association, Tootsies Boutique and Advanced Dermatology