• Managed production schedules to launch 5 major marketing campaigns annually, averaging 30 new products per campaign.• Strategized, budgeted, and maintained an advertising schedule for 35-45 media insertions across various print publications and digital platforms.• Collaborated with external public relations firm as well as sales and marketing managers, to determine branding, product positioning, and media messages. • Coordinated with external graphic design agency to execute graphic solutions for effective merchandising. • Primary liaison to external printing specialists, overseeing all printed marketing materials with attention to extensive proofreading.• Assisted Vice President of Marketing and Design with administrative tasks such as travel arrangements, calendars, and invoice processing.

• Created and executed detailed Social Media marketing strategy on platforms including Facebook, Twitter, Instagram, and Pinterest to promote consumer relationship development.• Collaborated with team member and clients to create relevant outreach contact lists of desirable partners beneficial to promoting and maintaining brand awareness.• Created engaging written and visual content to leverage brand voice through partnership with digital influencers.• Analyzed the Social Media consumption patterns of core demographic on Sprout Social in order to effectively market to the client’s a target audience.

• Researched and analyzed potential partnership opportunities through Ad Data Express and Advertising Database.• Developed new contacts through e-mail correspondence and distribution of the brand’s media plan. • Managed external contacts for West Coast Director of Sales and kept track of periodic communication needed for priority contacts. • Distributed marketing materials and printed publication to clients, highlighting their brands’ exposure and emphasizing followed –through deliverables. • Performed general administrative duties, such as processing travel expenses and reimbursements.

Research digitial influencers within the fashion industry, with a specific emphasis on potential partners• Pitch stories to fashion bloggers with an audience similar to the company’s target audience