Director Of Paid Social
CurrentResponsible for developing and implementing innovative paid social strategies across various disease states for DTC, HCP, and franchise marketing, with a focus on driving ROI. My expertise in paid social media, combined with a strong understanding of the latest trends and products, allows me to design and execute campaigns that deliver significant impact. Additionally, I review and approve monthly and quarterly reports and tactical presentations, ensuring accuracy and alignment with business goals.In my role, I serve as the primary contact for escalations and account concerns, ensuring client satisfaction through effective issue resolution. I mentor and coach direct reports on best practices in people and client management, fostering a high-performing team environment. As a thought leader in paid social media, I advocate for its value within the organization and develop strong partnerships with external agencies and vendors to support our initiatives. I lead a team of social experts, collaborating with cross-functional teams to align strategies with overall business objectives while conducting market research to identify target audiences and competitor strategies.
