Kelsey Benoit Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Bala Cynwyd, Pa, Us

As a Digital Media Planner at Harmelin Media I am responsible for the planning and execution of digital media tactics. My other responsibilities include: • Research, develop, present and execute sophisticated media plans and buys consisting of multiple digital channels supporting campaign objectives and strategies.• Develop holistic, integrated digital marketing plans based on collaboration with your various team members.• Manage client relationships as the day-to-day digital specialist.• Own the digital media planning process.

Philadelphia, Pennsylvania, Us

As the Director of Digital Media at BrainDo, I am responsible for the development, execution and measurement of digital marketing strategies, ensuring client success and retention. Overseeing a team of marketing managers and associates I align department goals and values with agency and industry direction and establish action plans to strengthen client relationships through delivery and management of quality solutions. While here I have also:• Developed marketing strategy that increased client revenue 11% and ROAS 64% YoY• Expanded into an international market driving a multi-million dollar revenue increase• Drove client expansion opportunities, increasing annual agency revenue by $500,000• Lead and managed the Paid Media team, increasing team utilization rate by 13%

Plymouth Meeting, Pa, Us

As a Digital Marketing Manager at Bailey, I was responsible for multichannel digital strategy and management for a variety of clients in pet health, industrial goods, and health care. I forecasted growth opportunities, planned budget allocation, and collaborated with the creative and client services teams to ensure the best results for my clients. Some achievements while in this role include:• Owned multichannel digital strategies for clients with budgets averaging $4m • Defined digital tactics and budget for 1,000 location launches over a three year period• Automated and centralized client reporting saving $7k annually in platform fees• Mentor team on industry and channel best practices to grow departmental expertise

Philadelphia, Pa, Us

In my role as a Senior Paid Media Associate I focused on a variety of digital marketing platforms for clients in higher education, finance, and SaaS. I was a daily point of contact leading internal and external meetings, as well as managing deliverables and reporting timelines. While at Seer I was able to:• Develop and manage paid digital accounts with budgets exceeding $5.5m• Implement optimizations and bidding strategies reducing a client's CPA by 20%• Establish an upper funnel growth plan, concurrently increasing conversion rate 17%• Lead new hire and intern training sessions on Excel and Google Data Studio

Washington , Dc, Us

Working with the Streams for Dreams and BroadcastHer teams at 1,000 Dreams Fund I applied my digital marketing skills to my passion, gaming, and Twitch by defining digital strategies, developing social media content, creating email templates, and building information portfolios.

Glendale, Ca, Us

As a Digital Strategist at The Search Agency Canada, I managed finance, non-profit, and construction products client accounts through paid search, display, and analytics performance. I was also tasked with:• Managed digital paid performance campaigns with yearly budgets of $150k - $6m• Built and managed paid search strategy for a $170m company , resulting in a 330% ROI• Set Up Dynamic Search Ads, enabling a Google Grant client to support 20,000 charities• Ran competitive audits ensuring clients maintained relevance in their industry

As a Search Specialist at OMD Toronto, I managed and optimized multiple paid search accounts for an $8b communications company with yearly budgets averaging $35m. Managing evergreen, seasonal, and newly on-boarded lines of business. I was also responsible for: • Optimized paid search campaigns with yearly budgets between $2.6m and $6m • Overhauled campaign strategy reducing CPA by over 60%• Redefined keyword and ad copy strategy to aligning with brand messaging• Managed seasonal campaign deployments to achieve client timeline goals