Built the e-commerce sales and marketing strategies at Real Essentials, a rapidly-expanding D2C apparel manufacturer specializing in basics and activewear. Responsibilities include growing the business across major retailers like Amazon and Walmart, building e-commerce assortments, creating a robust digital marketing campaign across marketplaces and social media, and improving customer engagement and brand awareness. Oversees the marketing, sales and inventory team.

Executed assortment, marketing, merchandising and pricing strategies for $15M annual business. Grew gross profit by 15% through analytical assortment optimization, inventory forecasting and price negotiations. Developed new business with 20 vendor partners to fill in white-space based on market research. Improved the new-hire onboarding process of through implementation of pre-downloaded softwares. Cultivated strong relationships with internal cross-functional partners to deliver an optimal and seamless customer experience.

Supported entire $35M men's business by copy-editing all new deals and writing all coop contracts, while working autonomously in my individual product categories. I beat my financial targets and growing top line sales and gross profit by +32% in 2018.

Led initiative to reduce post-buy fulfillment method, decreasing company shipping costs and cutting shipping time in half. Liaised between vendors and cross-functional teams to ensure best possible business performance. Analyzed and reported on the operational efficiency and opportunities to determine future utilization of vendor base, and offer solutions for internal and external improvements. Coached 30+ vendors to improve shipping performance, decreasing shipping time by 1.5 days.

Implemented pricing strategies based on promotional structure to meet margin goals and maintain Fair Market Value. Built out the marketing and promotional plan for Kohls.com Tabletop items. Turned around a struggling business by working with the vendor to round out the available assortment, created new Kohls.com exclusive items and improve our online shopability. Analyzed current assortment productivity to eliminate slow movers and bring in meaningful newness that was under-represented in our assortment and/or prevalent out in the market. Fostered strong mutually-beneficial relationships with both vendor partners and internal cross-functional teams to drive strong sales results and grow our online Housewares business.

Drove Kitchen Housewares digital demand sales through the optimization and strategic placement of inventory. Analyzed sales trends and formed creative solutions to turn around struggling businesses and capitalize on current strengths. Partnered with both domestic and international vendors to ensure the proper flow of merchandise through forecasting and a thorough understanding of the logistics process. Fostered strong relationships with internal cross-functional teams to form a collaborative work environment, in an effort to provide a seamless omni-channel shopping experience for our customer.