Kelsey Hanson

Kelsey Hanson Email and Phone Number

Executive Creative Director | Founder | Chief Member | Seattle + NYC ⚡️ @ Design Well Spent Company
Kelsey Hanson's Location
Seattle, Washington, United States, United States
Kelsey Hanson's Contact Details

Kelsey Hanson personal email

n/a
About Kelsey Hanson

I am a creative director, founder, executive, public speaker and mom. A leader and executive with 15 years of experience and a passion for brand strategy and bringing lifestyle brands to life. I have led brand launches, re-brands and brand teams through strategy & positioning, visual expression, content creation, experience design, retail strategies, media & communications and advertising; In industries including travel, wellness, food & beverage, tech & premium retail. Past work includes Starbucks, REI, Tilray, Fjallraven, Netflix, Adobe, XpresSpa, Treat. When I’m not leading teams at work, I’m coaching little league teams and keeping my head straight by either swimming in Puget Sound or running in Central Park.

Kelsey Hanson's Current Company Details
Design Well Spent Company

Design Well Spent Company

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Executive Creative Director | Founder | Chief Member | Seattle + NYC ⚡️
Kelsey Hanson Work Experience Details
  • Design Well Spent Company
    Executive Creative Director
    Design Well Spent Company Jul 2024 - Present
    Monroe, Wa, Us
    As ECD at DWS, I oversee The Brand Studio at DWS, a full-service brand studio offering strategy, positioning, identity design, graphic, packaging and content design & creation; as well as leading all brand and marketing initiatives for the company.
  • Vocal Design Co.
    Executive Creative Director, Founder
    Vocal Design Co. Dec 2013 - Present
    As founder & Principal Creative I lead development of creative solutions for a range of retail and lifestyle brands. Oversight of creative teams, strategic partners and clients, retaining both large corporate and small business clients and developing brand and campaign strategies. Delivering brand strategy, brand partnership ideas, comprehensive branding and expression, campaigns, concepts and experiences. Presentation of all creative to stakeholders, assignment of vendor partners and oversight of projects from concept through production and launch. Key clients: REI, Starbucks, Tilray, Fjallraven, HP, Amazon Books, Snow Peak, USHG/Joe Coffee, TruLocal
  • Business Time Advisory
    Co-Founder, Principal Advisor
    Business Time Advisory Feb 2022 - Present
  • Tbd Health
    Fractional Director Of Brand Partnerships
    Tbd Health Dec 2022 - May 2023
  • Treat
    Svp Marketing & Communications
    Treat May 2020 - Feb 2022
    New York, New York, Us
    Led marketing organization across all XpresSpa Group brands (Treat, XpresCheck, XpresSpa[NASDAQ: XSPA]), including internal team and external business partners in communicationsand content development through two major pivots during the COVID-19 pandemic. Key leaderdeveloping progressive omni-channel business concept in 2021, Treat, pioneering into a new nicheof Travel, Health & Wellness. Developed brand positioning, naming, comprehensive branding and marketing strategy for Treat. Built team to support all content development for digital experience; led creative direction of new mobile app,and all social media. Led external partners on the store design and development of brick & mortar wellness centers, including visual design, retail product & merchandising plan, on-site marketing and advertising and paid media support. Developed and led XpresCheck brand; oversaw all media planning and communications for corporate brands.
  • Tilray Brands, Inc.
    Creative Director, Retail
    Tilray Brands, Inc. Oct 2019 - Apr 2020
    Global, Oo
  • Starbucks
    Senior Designer
    Starbucks Apr 2012 - Dec 2013
    Seattle, Wa, Us
    Worked on variety of teams in development of core brand assets, retail & CPG packaging, in-storemarketing materials & collateral for both Starbucks and Teavana brands; duties included design,illustration, art direction, experience design and presentation. Led key transformational initiativesfor Starbucks like the 40th Anniversary Brand Days project, a 60,000 sq ft exhibit that brought thenew Starbucks branding to life for all global partners in 2011. Developed My Starbucks Rewardsproduct and branding that became the largest global gift card program and evolved into the Starbucksmobile app. Key projects include: Starbucks re-brand, Brand Days, launch of VIA, Teavana Tea Bar launch, Starbucks Reserve packaging, My Starbucks Rewards product design and launch.
  • Starbucks
    Designer
    Starbucks Oct 2008 - Apr 2012
    Seattle, Wa, Us
    concepted, illustrated and executed designs for everything from in-store promotions, environments and ads to coffee packaging, starbucks cards, RTD products, and paper goods.
  • Starbucks
    Freelance Designer
    Starbucks Apr 2007 - Sep 2008
    Seattle, Wa, Us
  • Washington Athletic Club
    Creative Manager
    Washington Athletic Club Jan 2005 - Nov 2007
    Seattle, Washington, Us
    Managed marketing team in support of all in-house businesses, including monthly production of WAC magazine, all internal and external club marketing, promotions & brand strategies; Direction and management of corporate website and direction of all photoshoots and original content.
  • Washington Athletic Club
    Graphic Designer
    Washington Athletic Club May 2004 - Dec 2005
    Seattle, Washington, Us

Kelsey Hanson Skills

Leadership Interior Design Corporate Identity Media Strategy Packaging Retail Design Social Media Brand Implementation Public Speaking Illustrator Concept Development Brand Development Corporate Branding Graphic Design Business Development Communication Advertising Integrated Marketing Content Strategy Illustration Creative Strategy Cross Functional Team Leadership Growth Marketing Executive Leadership Creative Direction Brand Strategy Business Strategy Art Direction Design Adobe Illustrator Logo Design Environmental Graphics Adobe Creative Suite Packaging Design Typography Retail Marketing Indesign Branding And Identity

Kelsey Hanson Education Details

  • Arizona State University
    Arizona State University
    Graphic Design
  • University Of Arizona
    University Of Arizona
    Visual Communications
  • The Art Institutes
    The Art Institutes
    Graphic Design

Frequently Asked Questions about Kelsey Hanson

What company does Kelsey Hanson work for?

Kelsey Hanson works for Design Well Spent Company

What is Kelsey Hanson's role at the current company?

Kelsey Hanson's current role is Executive Creative Director | Founder | Chief Member | Seattle + NYC ⚡️.

What is Kelsey Hanson's email address?

Kelsey Hanson's email address is kh****@****spa.com

What schools did Kelsey Hanson attend?

Kelsey Hanson attended Arizona State University, University Of Arizona, The Art Institutes.

What skills is Kelsey Hanson known for?

Kelsey Hanson has skills like Leadership, Interior Design, Corporate Identity, Media Strategy, Packaging, Retail Design, Social Media, Brand Implementation, Public Speaking, Illustrator, Concept Development, Brand Development.

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