Kelsey Hedlund Email & Phone Number

United States

• Manages all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.• Manages end-to-end influencer campaigns across all tiers, increasing Instagram following by 10% in 2022 and 6.5% in 2023.• Led influencer campaigns for Black History, Women's History, AAPI Heritage, and Pride Month in 2023.• Established strong relationships with top-performing influencers and identified new prospects, maintaining a $2,000 monthly budget for campaigns.• Developed,… Show more • Manages all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.• Manages end-to-end influencer campaigns across all tiers, increasing Instagram following by 10% in 2022 and 6.5% in 2023.• Led influencer campaigns for Black History, Women's History, AAPI Heritage, and Pride Month in 2023.• Established strong relationships with top-performing influencers and identified new prospects, maintaining a $2,000 monthly budget for campaigns.• Developed, implemented, and reported social media ad analytics to internal departments.• Wrote digital marketing content, including blogs, emails, and SMS.• Interviewed over 10 Goodwill service and program participants for blog posts, showcasing the org’s mission; one participant was featured at the 2024 annual fundraising event, Power of Work.• Edited and distributed weekly org-wide communications and newsletters.• Social media firsts: Facebook collaborative video, LinkedIn Campaign Manager account, Facebook A/B test ad and Earth Day influencer collaboration, which the highest reach (80,942), engagement (2,343) and total plays (96,020) on our Instagram account in 2023.• Successfully executed the first email campaign through Salesforce Marketing Cloud.• Compiled and edited 17 employee recipes into a DEI cookbook for a Marcomm FY24 initiative.• Managed community partnership for Valleyfair's 2024 Tricks and Treats Halloween event, coordinating a video shoot at a Goodwill store to showcase unique costumes, resulting in cross-promotion across social media platforms, including YouTube. Achieved over 46,000 impressions, reached 54,000+ accounts and generated 1,000+ engagements from partnered social media posts. YouTube video received 255 views, 4,065 impressions and had a 2% click-through-rate. Show less

• Managed all social media platforms (Facebook, Instagram, Twitter, LinkedIn, and TikTok), overseeing the creation, copywriting, scheduling, posting, and performance tracking of over 300 posts using Sprout Social.• Achieved a 19% increase in total followers across Facebook, Instagram, Twitter, LinkedIn, and TikTok over a 14-month period by consistently engaging with the audience.• Managed relationships with 5+ non-paid influencers, resulting in a cumulative reach of 145,000 and… Show more • Managed all social media platforms (Facebook, Instagram, Twitter, LinkedIn, and TikTok), overseeing the creation, copywriting, scheduling, posting, and performance tracking of over 300 posts using Sprout Social.• Achieved a 19% increase in total followers across Facebook, Instagram, Twitter, LinkedIn, and TikTok over a 14-month period by consistently engaging with the audience.• Managed relationships with 5+ non-paid influencers, resulting in a cumulative reach of 145,000 and increased brand awareness.• Spearheaded several social media firsts including Instagram Reels, interactive Instagram stories, collaborative posts, and partnerships with the Director of Studio Photography.• Edited a 30-second commercial aired four times daily during the Mubadala Silicon Valley Classic Tennis Tournament, featured on event video boards to promote the brand as the official apparel sponsor. The event attracted over 30,000 attendees and received national broadcast coverage. Show less

Maple Grove, Minnesota, United States

• Developed Brief Insanity’s virtual booth for the MAGIC Apparel Trade Show, resulting in the brand being featured on the President’s Pick page. This initiative significantly elevated the visibility of Brief Insanity among 300 participating brands.• Designed and oversaw the creation of the 2021 catalog, showcasing over 450 products. Developed page layouts using Canva and ensured SKU numbers aligned with QuickBooks and UPCs.• Successfully collected over $50,000 in outstanding account… Show more • Developed Brief Insanity’s virtual booth for the MAGIC Apparel Trade Show, resulting in the brand being featured on the President’s Pick page. This initiative significantly elevated the visibility of Brief Insanity among 300 participating brands.• Designed and oversaw the creation of the 2021 catalog, showcasing over 450 products. Developed page layouts using Canva and ensured SKU numbers aligned with QuickBooks and UPCs.• Successfully collected over $50,000 in outstanding account receivables within a 10-week period, in addition to fulfilling primary responsibilities. Show less

Greater Minneapolis-St. Paul Area

• Introduced Facebook Ads to clients, resulting in over $98,000 in E-Commerce sales from April to December 2020. Created and managed 57 ads with a daily budget of $5.00.• Established and enhanced client visibility on Instagram, Facebook, and Pinterest by developing campaigns that aligned with budget and objectives. Implemented structured content calendars and maintained consistent scheduling using Hootsuite or Later.• Clients: Scarborough Fair Boutique, Bethel University, Martasia… Show more • Introduced Facebook Ads to clients, resulting in over $98,000 in E-Commerce sales from April to December 2020. Created and managed 57 ads with a daily budget of $5.00.• Established and enhanced client visibility on Instagram, Facebook, and Pinterest by developing campaigns that aligned with budget and objectives. Implemented structured content calendars and maintained consistent scheduling using Hootsuite or Later.• Clients: Scarborough Fair Boutique, Bethel University, Martasia Person Design Co., Pajamas with Love. Show less

Greater Minneapolis-St. Paul Area

• Achieved a 27% increase in Instagram followers by styling, photography, writing captions and managing daily social media content.• Won the Valentine’s Day Instagram creation challenge among 12 district stores, significantly boosting awareness for the LOFT's Valentine’s Day collection.

Greater Minneapolis-St. Paul Area

• Developed and designed 50+ engaging social media posts for Instagram and Facebook using Canva.• Managed product listings, inventory and maintained landing pages in WordPress for E-Commerce site management.

Woodbury Lakes, Mn

• Contributed approximately $8,000 a month in sales (working part-time) through direct client engagement in-store and processing ship-from-store orders.• Averaged 4 customer rewards and 1 Express credit card opened per week.• Lead trainer for 4 sales associates and 1 store manager on the new 6.8 POS system• Trained 3 sales associates on fundamental duties at Express.• Executed monthly floorsets for 10 mannequins displayed in the windows and in-store, adhering to corporate… Show more • Contributed approximately $8,000 a month in sales (working part-time) through direct client engagement in-store and processing ship-from-store orders.• Averaged 4 customer rewards and 1 Express credit card opened per week.• Lead trainer for 4 sales associates and 1 store manager on the new 6.8 POS system• Trained 3 sales associates on fundamental duties at Express.• Executed monthly floorsets for 10 mannequins displayed in the windows and in-store, adhering to corporate planograms for product construction and merchandising. Show less

Bachelor Of Science In Education & Human Sciences, Fashion Merchandising, 3.4

Activities and Societies: Delta Sigma Pi • Completed a program focused on basic design, fashion theory, and foundational skills in textile.

General Studies

High School Diploma