Designs and directs the B+A process and methodology to facilitate effective and impactful project delivery for clients by equipping the team with the processes, tools, and systems for outstanding work. Collaborates closely with the CEO to ensure the smooth operation of our business and HR systems. Works with team to deliver exceptional consumer and market insights, strategic business plans, and leadership development programs.

Collaborating closely with the SLT to uphold high standards of work and foster a vibrant culture. Crafting strategic initiatives to enhance project efficiency and our elevate service offerings. Developed comprehensive onboarding and internal progression programs. Successfully managing the growth and operations of a remote U.S. team. Notably, designed and launched NOBOA, our data analytics SAAS platform, contributing to our technological innovation.

Managed and led client projects that delivered strategic global research and insights. Innovated and evolved B+A research methodologies that challenged the status quo and provoked new thinking. Worked closely with clients to understand, contribute, and add value to their business planning cycle and focus.Clients include Nike, Jordan, The Coca-Cola Company, LA Phil, Spotify, Discord, The Financial Times [+more]

As a member of the Data Science team, I partnered with creative and strategic planning to turn deep consumer insights into amazing consumer experiences 
by applying the latest advertising research and decision theory to solve real-world problems.

Managed all aspects of wildfang.com business including paid marketing, web development, site experience, email marketing, and affiliate channels. Responsible for customer acquisition and retention while ensuring online sales goals were met and channel budgets upheld.

Managed all aspects of online sales, website development operations, inventory systems, and product and asset uploads. Responsible for the development of efficient email marketing and affiliate channels, as well as strategic site redesigns aimed at improving site speed, enhancing mobile experience and improving brand messaging.

Evaluated profitability for in-season sales, financial and inventory performance and made buy adjustments as needed by analyzing merchandise objectives. Created seasonal financial plans and buys to guarantee optimal inventory investment, increase merchandise flow, and reduce markdowns.

Managed warehouse logistics for the launch and support of wildfang.com's domestic and global online business. Developed operations strategies for efficient receiving of products, effective quality assurance practices, and timely order fulfillment. Responsible for inventory management software processes, integrity, and accuracy.

Partnered with business unit leads to implement SAP reporting solutions. Lead blueprinting sessions and collaborated with SAP consultants to improve supply chain efficacy and reporting operations.