1. Brand Audit•Developing and implementing product’s marketing campaigns with multiple media tactics. •Creating engaging & exciting brand’s logo, imagery and video content for social medias and professional accounts that champions Branding.2. Marketing Strategy•Analyzing, summarizing, and communicating Food campaigns’ results and trends in Taiwan, including reporting on digital/printed marketing and sales data to inform strategy and business decisions. 3. Implementation Planning•Holistic understanding of media buying and planning processes (Including digital platform, TV Channels, News’ AD): -TA - audience planning-Issuing comprehensive RFPs-Developing strategic media plans-Initiating marketing contracts-Trafficking campaigns/coded URLs4. Project/Vendor Management•Collaborating with internal marketing teams for campaigns management, and external AD agencies for public relation maintaining. •Using data consistently to analyze what’s working message-wise; what needs to be reinforced or refocused to optimize content effectiveness.•Researching, activating, and participating in digital events to monitor how campaigns/process work. 5.Reporting/Measurement/Feedback•Ensuring media strategies are aligned to KPIs to drive optimal campaign performance(GRP/ CPM/ CPC) •Safeguarding high levels of campaign performance, client satisfaction, and retention are delivered, while working hand-in-hand with AD agencies.•Cultivating an understanding of how all digital channels work together to deliver a promising performance after reviewing all the campaigns’ performance.

1. Conducting Marketing Plan•Champion the program structure, including the development of a product roadmap, yearly goal setting and regional sale plans for China market: -Capture regular updates from the project managers, and functional team leaders to drive integration across teams. -Guide project team on how to manage the pipeline of initiatives providing clarity on actions, owners, risks, interdependencies and mitigation planning http://www.baobei360.com/company/270863 http://www.baobei360.com/company/270863/product2. Developing Strategy•Planning and deploying digital activities including website, online campaigns, social media and digital content production.-Drive marketing campaigns that increase the visibility of Baby mum-mum　in China-Develop marketing and communication plans using technology to track value and evaluate effectiveness through reporting tools3. Communicating Campaign Plan•Planning and coordinating brand’s digital PR campaigns and influencer activations including partnering with agencies and internal legal team to ensure organization and alignment on scope, paperwork, deliverables, and performance.4. Coordinating Analytical Research•Providing marketing analytical support for content launches, including updating spreadsheets that track performance of content releases and major campaign achievements.•Developing effective tracking and reporting across various marketing initiatives and provide regular updates on progress, performance, and trends in China. 5. Customer Relationship Management•Analyzing online marketing and customer service performance to drive business strategy, profitability and future campaign investment.•Executing refinement of Loyalty Program strategy with specific focus on strategic segmentation, serving personalized content, and increasing IPT (items per transaction).

1. Organization•Managing content libraries and maintain a timely cadence for updating marketing materials to ensure sales, and strategic partners always have access to current strategic solutions.2. Communication•Cultivating relationships, gaining trust and respect, and facilitate efficient, transparent communication with internal cross-functional partners: sales, design, research, and content creative teams.3. Pre-sale Process•Attending media/marketing calls with brand advertisers and/or agencies to identify client needs, develop response proposals ensuring content ideas are purposeful, on-brand, and on-strategy, and pitch ideas succinctly & effectively.4. Analysis•Evaluating the success of ad solutions and sponsorship packages by establishing data-driven insights based on performance metrics and client feedback. Aid in the enhancement of marketing strategies by interpreting results and communicating recommendations to sales, marketing and product teams.