Founder
Current
Clove And Sprig
State College, Pennsylvania, United States
Owner - Established and launched company as sole owner- Conducted consumer and market research prior to establishing business plan - Defined, developed, and executed product design and brand aesthetic - Chosen to participate in Summer Founders Program and awarded $15,000 in funding by Invent Penn State to further advance company - Design, produce and manage company website and marketing materials- Organize and oversee costs, sales, and profit (1,350+ candles sold)- Collaborate with local businesses to host events, increasing product awareness and sales for both parties involved - Develop and maintain strong customer relations, implement feedback to improve overall experience- Design and distribute pre-launch newsletters to existing customers - Manage production, stock, and client relations in six brick and mortar locations- Collaborate with publications and organizations (Onward State, Invent Penn State, Bellisario College of Communications, Happy Valley Industry) to spread awareness of company via articles and newsletters - Currently in collaboration with Big 10 Network X Discover to be featured in upcoming ad campaign on Twitter