Kelsey Mcfall Email & Phone Number

Portland, Oregon, United States

• Led the brand strategy on Amazon.com for each assigned client to increase brand awareness, drive persuasion and conversion and ultimately brand loyalty by devising a complete brand step-up story across product.
• Managed the client plans tactically within Amazon Vendor and Seller Central overseeing all aspects of implementation - 1P vs 3P strategy, pricing & buy box, inventory, path to purchase, product listings, promotions.
• Utilized Asana project management software to ultimately drive client satisfaction and sales growth - details included meeting agendas, item checklists with timelines for owners and deliverables, product information.
• Facilitated the brand/vendor relationships directly with Amazon staff for my clients
• Built Client executive reporting dashboard that included top line revenue, Lost Buy Box, inventory, forecasts, advertising, and promotions metrics. In parallel, generated a detailed cost walk analysis used to ensure.
• Audited and optimized the digital health of each client’s complete product portfolio achieving an immediate increase in sales

• Collaborated across the Samsung consumer organization to implement strategic initiatives and YoY improvements at Amazon and Costco achieving three straight years of double-digit growth and over $2.0B in retail sales
• Oversaw on-time new product launches for 200+ SKUs annually across 10 product businesses ensuring each SKU was digitally loaded with complete specifications, messaging, and imagery
• Drove persuasion to conversion by enriching the consumer experience through strategic product detail page optimizations on 400+ active SKUs
• Accelerated the WoW improvement of Samsung’s digital health (400+ SKUs) including stock availability, price, review count, average rating, share of search, and accuracy of product titles, descriptions, bullet points.
• Led and defined the process for annual budget and marketing planning across 10 category teams. Prepared and presented internal budget recommendations for each category
• Coordinated annual planning with Samsung sales and Amazon/Costco directly to ensure comprehensive marketing coverage

• Managed requests across 13 product categories including new item setups, image/video uploads, item edits, vendor certificates, VINE, cost management, purchase order extensions, promotion submissions, agreements, and.
• Launched over 200+ ASINs annually, including NIS template completion, image/video uploads and A+ content
• Spearheaded the creation of the Samsung Brand Store on Amazon resulting in 35+ product pages and the improvement of Samsung’s brand presence across 13 categories. Managed Samsung’s vendor relationship and established.
• Launched and negotiated the Samsung partnership with Amazon Bookstores, resulting in bookstore presence across 6 Samsung categories in US bookstore locations
• Partnered with Amazon to beta test Enhanced A+ content. Oversaw the Enhanced A+ content creation across Samsung product detail pages. Managed vendor relationships to ensure efficiency and brand compliance
• Launched and managed the Amazon Ad Console strategy with selected agency, as well as the DSP strategy thru Amazon’s Managed Service across 13 categories

Gladstone, OR

• Managed and inspired 30 students using leadership, communication, research and planning skills.
• Led our team in data analysis, curriculum development and delivery, and assessment creation.
• Designed instruction and increased student performance outcomes to meet annual goals.
• Created positive, meaningful partnerships between school and home through strong and consistent communication.
• Owned and managed the annual curriculum calendar to ensure all 115+ standards were taught effectively, and all students met or exceeded benchmark requirements by the year end.
• Created and managed systems for tracking large amounts of data consisting of 4-5 assessments for 30 students across each of the 115+ academic standards.

Tillamook, OR

• Managed and inspired 30 students using leadership, communication, research and planning skills.
• Led our team in data analysis, curriculum development and delivery, and assessment creation.
• Designed instruction and increased student performance outcomes to meet annual goals.
• Created positive, meaningful partnerships between school and home through strong and consistent communication.
• Owned and managed the annual curriculum calendar to ensure all 115+ standards were taught effectively, and all students met or exceeded benchmark requirements by the year end.
• Created and managed systems for tracking large amounts of data consisting of 4-5 assessments for 30 students across each of the 115+ academic standards.

Ashland, OR

Administered specialized training in CPR, first aid, lifeguard skills, and water safety instruction for all company employees and potential employees.

Ashland, OR

• Supervised all pool operations. Functioned as primary liaison to customers and vendors, and ensured a consistently positive customer experience. Earned a reputation for maintaining a positive attitude and producing.
• Recruited and trained all company employees.
• Developed, organized, and implemented all company events, and coordinated daily schedules.
• Worked closely with the Parks and Recreation Coordinator and Director.

Master Of Education (M.Ed.), Curriculum And Teaching, Esol, 4.06 Gpa

Bachelor Of Science (B.S.), Elementary Education And Teaching, Magna Cum Laude

Activities and Societies: CTL Reading Clinic Tutor, Golden Key National Honor Society, National Society of Leadership and Success