Kelsey Moore Email & Phone Number

Hartford, Connecticut, Us

• Develop targeted programs market to Low Income customers by developing advertising campaigns and marketing collateral with a differentiated value proposition to promote specialized products• Develop new Market models and additional opportunities for local Markets, CBOs, retail outlets, providers, and distribution partners.• Design and manage product level marketing programs working with marketing operations, campaign operations, creative, digital, compliance and legal to run campaigns in traditional and non-traditional media• Measure the effectiveness and optimize of programs and report out success of each tactic through tools such as tableau and working with call centers and sales team to ensure results delivery• Work with research team for additional improvements to program and continue to develop understanding of prospects and segmentation or sophistication opportunities. • Facilitate the development of project briefs, always questioning the briefs and the work, demanding actionable insights, and encouraging dialogue.

Evansville, In, Us

• Works with business users to understand business requirements for consumer technology and innovation initiatives.• Translates business requirements into product-specific designs, detailed requirement specifications, and use cases.• Deliver functional specifications, design documents, business process workflow and related documentation for consumer technology and innovation initiatives to be used by internal and external development teams.• Interact with internal and external development teams to design and execute functional, integration, and regression test plans for consumer technology and innovation initiatives, product releases and enhancement. • Plans, schedules, and ensures timely completion of consumer technology and innovation initiatives.• Documents issues with resolutions and shares with team members.• Takes ownership for assigned tasks and communicates the progress of the project / task to all stakeholders.

Evansville, In, Us

• Drives the execution of special projects, while being an active participant in all stages from planning to completion• Plans, develops, leads and executes all aspects of digital marketing programs from calendar creation, project brief development to the execution and deployment of campaigns• Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging – point person for agency/client relations• Develops detailed timelines and analysis of projects for all levels of management• Develops strategies and goals to increase traffic, revenue, brand awareness, retention and positive sentiment• Delivers against organizational and project specific objectives, achieve quality outcomes and hit KPIs established• Manages the internal delivery group, ensuring milestones are met, interdependencies are mapped and risks are highlighted• Leads evaluation and reporting, ensuring senior stakeholders are updated on a regular basis• Manage vendor marketing program with internal merchandising team and external brands

Evansville, In, Us

• Manages the Shoe Carnival Affiliate Program and liaises with agency to add new affiliates, optimize existing affiliates and develop strategies with key partners in the channel.• Analyzes campaigns and translates quantitative and qualitative data into recommendations and plans for revising social media, affiliate and content marketing campaigns.• Defines and implements processes, documentation, and standards for the development and execution of social media and affiliate marketing campaigns.• Develops, communicates and grows strategic partnerships with top affiliates.• Analyzes affiliate performance and ROI by reporting on acquisition costs and performance in regards to conversion rates, traffic, retention and lifetime value.

Evansville, In, Us

• Serve as internal point of contact between merchandise buying teams and marketing department for all vendor coop marketing programs and campaigns • Develop Coop packages, facilitate all Coop program deliverables as well as manage marketing funds• Collaborate with cross-functional teams to develop marketing and communication campaigns that leverage the social media, eCommerce and digital space to align with business strategies and brand direction • Manage the company’s major cause marketing programs – including serving as lead with third party partners and cross functional management of all deliverables• Create, plan and execute all event and promotional press releases; track and release all press through contracted tool and media outlet and press management

Evansville, In, Us

• Manage social media and digital marketing campaigns to align with business strategies and brand direction• Collaborate with cross-functional teams to develop marketing and communication plans that leverage the social and digital media space.• Work with internal teams to develop content across social media and programmatic channels to support key products, promotions and events.• Provide progress reports, insights, and program recaps while continually finding ways to improve on metrics through new initiatives• Support planning and execution of all social media and digital marketing campaigns • Examine results and provide post-campaign insights to determine future media plans and goals

Cincinnati, Ohio, Us

• Execute local marketing and public relations initiatives including corporate event planning• Secure news coverage of all events and communicate initiatives through local media • Create and distribute internal communications• Develop marketing initiatives and materials for a variety of line of business’s• Create marketing strategies and tactics and drive growth with implementation planning• Create solutions driven strategies to connect both to internal and external audiences and drive outcome based initiatives

London, Gb

• Expanded new business development for clients such as Pele, Muhammad Ali, George Best, and Wimbledon• Updated and provided sales and marketing tools to prospective licensees• Assisted in forming international relationships with broadcasters, agents, licensees and retail partners

Us

• Helped start and develop new marketing campaign ‘It’s a Lou’ Thing’• Maintained the new twitter accounts for the multiple affiliates of Grand Slam Sports• Integrated St. Louis Sports Magazine into the community within St. Louis

London, Greater London, Gb

• Assisted start-up of Professor Szymanski’s sports management center The Sports Business Network• Sorted data and statistics in order to then analyze analyzed relationship between match attendance and performance for Benelux soccer in 1990’s• Investigated governance structure of sport in Australia, the United States, England, and Germany

St. Louis, Mo, Us

• Filmed soccer games and prepared video analysis for team strategy and player development. • Developed a greater understanding of the sports/athletic process within college sports in the United States.

London, Gb

• Assisted with organizing and coordinating events in the Alumni Office

Ba, Foreign Affairs

International Studies

Education record