Kelsey Reddick Smith Email & Phone Number

Knoxville, Tennessee Area

I write college-level textbook content and supplements for a variety of business subjects such as business foundations, business ethics, and marketing for titles at publishers including McGraw-Hill and Sage. My responsibilities include project management, copy editing and proofreading manuscripts, writing boxed features and blog posts, and developing test banks and study guides.

Knoxville, Tennessee, United States

I develop, photograph, and film recipes and write SEO-focused content for my website with more than 100k sessions per month.

Denver, Colorado

As the digital marketing strategist I used a data-driven approach to raise awareness and drive sales. I developed Modern Market Eatery's digital programs, including loyalty, email marketing, and SEO. I worked cross-functionally with the IT team and digital development partners on menu systems management and web development. Loyalty/App program:- Created targeted promotions that increased restaurant visits, revenue, app usage, and registrants- Tracked loyalty data to better understand guest frequency and demographics, communicated directly with guests/push promotions via email, and pushed specific marketing messagesWebsite development and management:- Initiated website projects and managed all developers and IT teams- Tracked and reported on website analytics and ecommerce to inform future web projects and marketing decisions- Worked to keep website content, including copy and images, fresh and current, and maintained a comprehensive content calendarEmail marketing program:- A/B tested to optimize email strategy- Grew membership, enhanced loyalty, targeted audiences, and raised brand awareness- Measured results, including open rate, click rate, unsubscribe rate, etc., and utilized results to help inform future email strategiesDigital advertising:- Raised awareness, increased followers, enhanced loyalty, drove revenue, increased trial, measured results, and utilized data to drive future Instagram and Facebook advertisingMenu systems management: - Maintained and updated restaurant digital menu systems - Lead company-wide and location-specific menu updates as needed working closely with graphic designerSocial media management:- Worked closely with social media manager to increase followers, create partnerships, enhance engagement, measure results, and utilize data to inform future strategiesSupported new restaurant openings as needed

Denver, Co

As the Engagement Manager of the Modern Market storytelling team, I built partnerships with online influencers and traditional media to create intriguing campaigns that garnered results. - Targeted both local and national online influencers and created long term relationships- Built mutually beneficial collaborations with online influencers to gain exposure- Created, promoted and executed unique in-restaurant events that targeted online influencers and their followers- Provided social media support to social media manager by engaging online influencers and assisting execution of social campaigns- Targeted top-tier traditional media to garner both national and regional coverage and build collaborative storytelling campaigns- Supported company blogging efforts with comprehensive editorial calendar, thoughtful research and inspiring posts

Greater Denver Area

As the Social Content Manager, I was responsible for developing engaging social media marketing campaigns and managing those campaigns across all social media platforms. These platforms included the Glo Beauty blog, Facebook, Instagram, Twitter and Pinterest. I was responsible for the implementation, tracking, reporting and ultimate success of all social media campaigns. My goals were to increase brand awareness, social viewership and drive revenue. As the Website Operations Manager, I was responsible for maintaining product accuracy and consumer promotions within the website. My goal was to provide the best shopping experience, by displaying the correct product on the correct pages at the right time.- Increase social media community- Increase & grow blogger outreach community- Create written and visual content for the blog and social media platforms- Respond to questions, comments and/or concerns on social media platforms including the blog- Ensure social content supports bimonthly promo calendar and other core initiatives- Develop and manage paid advertising on social media platforms such as Facebook and Pinterest- Create new engagement and revenue channels via social media- A/B test social media content and content delivery- Report on all social Key Performance Indicators (KPIs)- Maintain product integrity on the website- Create and test consumer promotional codes to be used across all marketing channels

Greater Denver Area

Maintains digital product catalog and optimizes product and category pagesManages digital assets in professional resource centerUpdates creative tracking and project deadlines and creates and assigns tasksManages marketing collateral inventory, projects reorders and updates print and digital marketing materialsLiaisons with external vendors to quote projects, confirm materials and coordinate due datesCommunicates weekly updates with inside sales, outside sales and customer serviceSupports product launches and on-going product and sales initiativesAssists with creative duties including design, copywriting and copy editing

Greater Denver Area

Collaborate with cross-functional teams to create shopper-driven strategiesConduct qualitative and quantitative research to uncover key insights and craft creative briefs

Tallahassee, Florida Area

Compiled campus touch point chart to illustrate how campus outlets reach target audiencesCollected 250+ university logos to expose inconsistency Hand-selected campus communicators for the Brand Task Force to refocus university brand

Negotiated radio promotions in client drive markets and coordinated television promotionsCrafted press releases and short lead pitchesManaged MasterCard promotion as interim Account Coordinator for TPC Sawgrass

Compiled media lists and editorial calendarsCrafted press releases and short lead pitches

Master Of Science, Marketing

Activities and Societies: Alpha Phi Omega

Bachelor Of Science, Marketing

Activities and Societies: Alpha Phi OmegaCombined BS/MS in Marketing program