Kelsey Groller (Formerly Rodocker) Email & Phone Number

Allentown, Pennsylvania, United States

Greater San Diego Area

• Directed Events Team to seamlessly execute 60+ Tradeshows and Events per year in B2B Markets such as Natural Products, Practitioner, FDM (Food Drug Mass) & Consumer Brand Awareness Events• Managed yearly $1.4M budget forecast & actuals for each event including total cost invested, products & materials consumed. Analyzed cost in relation to ROI from orders & leads received per show• Strategized with Sales Team to target specific markets & finalized show calendar to align with company… Show more • Directed Events Team to seamlessly execute 60+ Tradeshows and Events per year in B2B Markets such as Natural Products, Practitioner, FDM (Food Drug Mass) & Consumer Brand Awareness Events• Managed yearly $1.4M budget forecast & actuals for each event including total cost invested, products & materials consumed. Analyzed cost in relation to ROI from orders & leads received per show• Strategized with Sales Team to target specific markets & finalized show calendar to align with company goals• Worked closely with Marketing department to create custom literature, promo codes and social media posts for pre-event promotion, on-site foot traffic & post event follow up Show less

• Hired as sole employee dedicated to working on tradeshows and built department sector from ground up• Developed SOPs for event checklists, expense forecast & actuals, design creation and tracking ROI & total impressions• Worked closely with Sales, Operations & Warehouse to properly execute & confirm travel, availability of product, packing & shipping of show materials• Thrived in problem solving, fast paced start up culture

San Diego

• Pursued all Social Room Block & Hotel Planner inquiries, in 2017 received 14 signed contracts totaling 324 room nights from Social Groups. Goal: 1 Contract per Month• Lead property Site Inspections for Social Room Block clients• Solicited all meetings that took place at our competitor’s properties through Knowland. Goal: 1 Lead per Month.• Handled all administrative tasks for Sales Team including but not limited to creating contracts & proposals, site inspections, & responding to… Show more • Pursued all Social Room Block & Hotel Planner inquiries, in 2017 received 14 signed contracts totaling 324 room nights from Social Groups. Goal: 1 Contract per Month• Lead property Site Inspections for Social Room Block clients• Solicited all meetings that took place at our competitor’s properties through Knowland. Goal: 1 Lead per Month.• Handled all administrative tasks for Sales Team including but not limited to creating contracts & proposals, site inspections, & responding to inquiries through various platforms Show less

• Executed all events from initial site to completion of event• Worked closely with clients in regards to banquet order selections, floor plans, special event set up, and billing• On-site manager for wedding ceremonies & reception, ensured all points of event were executed smoothly such as timeline for food, toasts and special announcements

-Assists with preparing client site inspections-Attends venue and hotel sites with clients and Convention Service Managers-Attends hotel and building pre-cons as well as participates in department meetings-Works with CSM to ensure additional hotel rooms on behalf of client-Assigned a client site to put together from start to finish under the direction of the CSM-Provides the CSM's support in preparing and maintaining client collateral

-Creates Banquet Event Orders-Supervises event set up-Coordinates with clients all details for their event-Manages billing and forecast of upcoming events

Greater San Diego Area

-Solicited for perspective clients-Participated in consultations-Attended and prepared events from start to finish

Organized event set up and break downWorked with variety of event attendees to ensure successful and memorable experiences