Kelsey Scheel Email & Phone Number

Minneapolis, Minnesota, United States

Responsible for developing and executing integrated communications campaigns with multiple touchpoints, including paid and earned media, social media, and print + digital advertising. Managed relationship with agency partners and annual integrated marketing budget.- Developed and executed annual integrated marketing program, including email marketing.

Responsible for developing and executing integrated communications campaigns and coordinating strategic customer communications. Managed integrated campaigns with multiple touchpoints, including paid and earned media, digital platforms, and internal/external stakeholders. - Developed and executed annual public relations program to support new construction.

Responsible for developing and managing consumer and B2B communication campaigns for clients including Hormel, Tork, and Merrill Lynch Wealth Management. Provided strategic direction for account teams, managed annual budgets, and aligned public relations campaigns with broader marketing efforts, coordinating with client teams and agency partners. Served as.

Developed and executed innovative annual communications plans for agency's largest accounts, MOM Brands and Simply Asia Foods. Ensured that results directly aligned with client marketing objectives and helped maintain a favorable image with internal and external stakeholders and customers. Oversaw account teams and drove results, exceeding expectations and.

Assisted in the development of strategic communication plans on behalf of clients, including managingaccount teams and budgets ranging from $100-500K.- Led the execution of yearly PR campaigns, with initiatives including event planning, developmentof digital and print marketing materials, and social media management- Coordinated media outreach on behalf of.

• Partnered with Account Executive on day-to-day client account management, including development ofmedia materials and social media campaigns.
• Drafted strategic communications on behalf of clients, including press releases, media advisories,pitch letters, and media kit materials
• Coordinated media relations for clients resulting in placements in key consumer outlets includingThe Today Show, Redbook, Supermarket Sampler, etc.
• Managed social media campaigns for clients including Mom’s Best Naturals and Thai Kitchen

-Managed communications strategy for project-based clients, including media relations and social media-Assisted in development of strategic communications plans on behalf of clients, including Hazeltine National Golf Club, Minnesota Section PGA, Hirshfield's and CobornsDelivers-Wrote pitch letters, news releases and advisories, media kit materials and.