Kelsey Scheel Email & Phone Number

Minneapolis, Minnesota, United States

Responsible for developing and executing integrated communications campaigns with multiple touchpoints, including paid and earned media, social media, and print + digital advertising. Managed relationship with agency partners and annual integrated marketing budget.- Developed and executed annual integrated marketing program, including email marketing, media relations, influencer partnerships, trade advertising, SEO and PPC advertising- Managed email marketing campaigns for each Hearth & Home Technologies brand, including baseline lead nurturing journeys as well as timely promotion campaigns - Identified opportunities to generate high-funnel brand and category awareness and coordinate partnerships, including securing Heat & Glo presence at Super Bowl LIVE, a ten-day celebration culminating in Super Bowl LII, and exclusive agreement with Emily Henderson- Managed all internal and external customers communications, including sensitive notices regarding product recalls/alerts and acquisitions/facility closures, ensuring consistency and clarity across channels

Responsible for developing and executing integrated communications campaigns and coordinating strategic customer communications. Managed integrated campaigns with multiple touchpoints, including paid and earned media, digital platforms, and internal/external stakeholders. - Developed and executed annual public relations program to support new construction and retail channels, generating more than 500 million media impressions and reaching distinct audiences including builders, architects, dealers, and consumers - Managed internal communications, including developing a process for efficiently and accurately sharing business news such as acquisitions and quality issues- Developed and executed crisis communications plan to minimize brand exposure and proactively assuage customer concerns- Managed cross-functional team including sales, brand, and marketing members to execute all customer communication, including highly customized monthly newsletter, segmented by brand, purchasing relationship, and role, driving 35% increase in open rate- Assisted in development of marketing collateral to ensure consistency and accuracy when launching new products to customers and end consumers

Responsible for developing and managing consumer and B2B communication campaigns for clients including Hormel, Tork, and Merrill Lynch Wealth Management. Provided strategic direction for account teams, managed annual budgets, and aligned public relations campaigns with broader marketing efforts, coordinating with client teams and agency partners. Served as direct supervisor for one employee and mentor for several others across teams and offices.- Drove turnkey media relations efforts for client brands, including development and oversight of media tours, consumer surveys, and partnerships to create timeliness and relevance- Managed dedicated blogger programs, driving buzz and trial for key products and leveraging client initiatives- Negotiated and executed agreements with spokespeople and vendors to elevate client brands and support business objectives- Coordinated efforts with agency partners to ensure alignment across marketing channels, leveraging PR efforts on social media, web properties, and internal communications vehicles- Served as market leaders for Merrill Lynch Wealth Management, responsible for generating story ideas and media opportunities within the Twin Cities and coordinating local branch spokespeople- Drove day-to-day management of client accounts, including oversight of contracts, development of annual communications plans, and budget management to ensure expected results were consistently exceeded

Developed and executed innovative annual communications plans for agency's largest accounts, MOM Brands and Simply Asia Foods. Ensured that results directly aligned with client marketing objectives and helped maintain a favorable image with internal and external stakeholders and customers. Oversaw account teams and drove results, exceeding expectations and enhancing client reputations within their industries. - Managed and executed complete communications programs including product launches, corporaterebranding, digital/social media campaigns, and partnership development to fuel marketingobjectives. Examples include development of a corporate press kit, including all relevant media materials, to facilitate conversations with internal stakeholders and shape the story for key media contacts as part of Malt-O-Meal’s corporate rebranding to MOM Brands- Led integrated agency teams for MOM Brands and Simply Asia Foods, working with digital andin-store agency partners to develop integrated campaigns that reach consumers across multipleplatforms, including email newsletters, dedicated microsites, and social media channels- Provided day-to-day leadership for client accounts, including setting weekly priorities, programdevelopment, workload management, and project and partnershipmanagement, ensuring client work moves forward on time and within budget- Served as project manager on key initiatives, including developing and executing high caliber,NYC-based press events for Simply Asia Foods to heighten brand awareness and drive top tier media results, generating more than 42 million impressions and year-over-year growth- Served as key counsel for clients, providing strategic recommendations and coaching executives toshowcase and sell PR programs and results with internal stakeholders. Examples includeconducting share of voice measurement and analysis for Simply Asia Foods, examining its place inthe media landscape as compared to key competitors.

Assisted in the development of strategic communication plans on behalf of clients, including managingaccount teams and budgets ranging from $100-500K.- Led the execution of yearly PR campaigns, with initiatives including event planning, developmentof digital and print marketing materials, and social media management- Coordinated media outreach on behalf of clients such as Malt-O-Meal, Thai Kitchen, SimplyAsia, and HappyBaby on a national level, including satellite media tours, matte release, etc.- Managed daily and weekly client activities and communications strategies, including providingdirection to reach and exceed client goals while overseeing the budget- Contributed unique approach to reaching yearly client goals, frequently resulting in add-onbudget for additional projects

Partnered with Account Executive on day-to-day client account management, including development ofmedia materials and social media campaigns.• Drafted strategic communications on behalf of clients, including press releases, media advisories,pitch letters, and media kit materials• Coordinated media relations for clients resulting in placements in key consumer outlets includingThe Today Show, Redbook, Supermarket Sampler, etc.• Managed social media campaigns for clients including Mom’s Best Naturals and Thai Kitchen

-Managed communications strategy for project-based clients, including media relations and social media-Assisted in development of strategic communications plans on behalf of clients, including Hazeltine National Golf Club, Minnesota Section PGA, Hirshfield's and CobornsDelivers-Wrote pitch letters, news releases and advisories, media kit materials and blogs on behalf of clients-Coordinated on-site media relations for clients -Managed social media outreach for all clients, including Twitter, blogs and Facebook Fan Pages-Managed StoryTeller web content and monthly newsletter