Kelsey Chessey work email
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Experienced Director with a demonstrated history of working in the market research industry. Skilled in Management, Data Analytics, and Brand Strategy. Strong professional with a Master of Business Administration (M.B.A.) focused in Marketing and Innovation from University of Cincinnati College of Business.
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Senior DirectorIpsos In UsCincinnati, Oh, Us -
Senior DirectorIpsos North America Apr 2023 - PresentCincinnati, Ohio, United States -
DirectorIpsos North America Apr 2021 - Apr 2023Cincinnati, Ohio, United States
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Senior Brand StrategistNelson Worldwide Jan 2017 - Apr 2021Cincinnati, OhDevelop new-to-the-world brands from the ground up, including outlining their reason for existing, customer promise, market positioning, target audience, name, etc. in the form of a brand strategy frameworkWork with national and local clients to understand and refine the brand positioning and partner with creative teams to bring the brand to life in a way that will resonate with people - driving brand loyalty and affinityLead our verbal identity practice, ensuring all verbal projects are creative, thoughtful, and properly vetted through initial trademark and IP screensDesign, program, conduct, moderate, and analyze insights research to understand the voice of the consumer, ensure brand relevance, and uncover actionable revelationsCalled upon to help sell and build the strategic service offering, including building out practice capabilities and creating intellectual property for the firmHave grown the strategy department from a misunderstood and underutilized team to an integrated and highly influential part of all projects across our 1100 person firmSet the strategic vision for the Strategy & Insights team, including budgeting, talent management, resource management, and client priorities in the form of both annual and long-range plans -
Brand StrategistInterbrand Aug 2015 - Jan 2017Cincinnati, Ohio AreaManaged the design strategy process for Package Design, Promotional and Commercial Innovation Design Initiatives Managed Category Audits and Inspiration phases of brand and design strategy projects Visibly supported client relationships with manager/lead strategistLed Promotional and Commercial Innovation Design StrategyActively participated in Verbal Identity Initiatives including lead contributor on the desktop search process and recommendations for naming and brand creationLed Category Audits for brand and design strategy projects Led Package, Promotional and Commercial Innovation Design Strategy in order to create strategic point of view and uncover amplification opportunities Contributed to Brand Architecture, Brand Definition Model and Brand Experience projects by assisting the lead strategist with crafting presentations, managing consumer research and workshop needs -
Associate Brand StrategistInterbrand Jan 2014 - Aug 2015Cincinnati, OhLead Promotional and Commercial Innovation Design StrategyActively participate in Verbal Identity Initiatives including lead contributor on the desktop search process and recommendationsContribute to Category Audits by gathering insights via digital and in-store audits of direct and indirect competition as well as viable examples from outside the categoryAssist Strategy Lead with crafting presentations, managing consumer research, and client workshop needs
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Co OwnerConscious Cakes Feb 2013 - Jan 2016Cincinnati, Ohio AreaEfficiently managed projects from concept, product development to completion. Prepared business plan and structure, specifying short-term and long-term goals and objectives.Handled day-to-day operations, website management, customer service, order fulfillment, and new business progress in local markets.Concocted an innovative idea to prepare vegan, gluten-free cupcake batters and store it in heat-sealed mason jars to conserve freshness; similarly made icing/frosting and kept it on air-sealed containers for shelf stability and safer distribution.Significantly increased sales in a year and shipped nationwide; delivered products to Canada and APO/FPO addresses. Featured in an Ohio magazine and in a Mashable.com article for Mother’s Day Gifts.
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Pace LeaderUniversity Of Cincinnati Aug 2012 - Apr 2013Acted as Mentor to a class of 20 freshmen students in the College of BusinessFacilitated group discussion, projects, homework and tests with the classPromoted the PACE ideals of Professionalism, Academics, Character and Education -
Teaching AssistantUniversity Of Cincinnati Sep 2009 - Dec 2009College Of BusinessManaged a class of 20 freshman business students in the Carl H Lindner college of business, including grading and homework assignments as well as weekly information sessions and one-on-one mentoring.
Kelsey Chessey Skills
Kelsey Chessey Education Details
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Marketing; Innovation -
Marketing; Entrepreneurship
Frequently Asked Questions about Kelsey Chessey
What company does Kelsey Chessey work for?
Kelsey Chessey works for Ipsos In Us
What is Kelsey Chessey's role at the current company?
Kelsey Chessey's current role is Senior Director.
What is Kelsey Chessey's email address?
Kelsey Chessey's email address is kc****@****nww.com
What is Kelsey Chessey's direct phone number?
Kelsey Chessey's direct phone number is +161464*****
What schools did Kelsey Chessey attend?
Kelsey Chessey attended University Of Cincinnati College Of Business, University Of Cincinnati.
What skills is Kelsey Chessey known for?
Kelsey Chessey has skills like Marketing, Leadership, Microsoft Office, Management, Customer Service, Retail, Process Improvement, Powerpoint, Microsoft Excel, Strategy, Research, Data Analysis.
Who are Kelsey Chessey's colleagues?
Kelsey Chessey's colleagues are Barbie Fudale, Marta Pištěková, Alex Owusu Ansah, Mariana Kolomayets, Eshtiaq Ahmed, Jose Enrique Saldaña Rodriguez, Rita De Cassia Silva.
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