Scaling social-first sellers

SuperHiMarketing launch plan for new online courses, research, strategy and consulting for course structure and implementation, website redesign of SuperHi.comCapsule8Setting up the design function and software team at an early stage startup: providing initial product design, establishing product process, and leading engineer hiring

Creating web and mobile products for our partner’s marketing and engineering teams to generate and manage their Button experiencesEstablishing research practices within design, product and business for user-centered product developmentUser research, experience, visual design, prototyping and light front-end developmentCollaborating with engineering and product management to make product decisions and identify requirementsImplemented processes around cross-functional product input

YC Summer 2015Created and iterated on mvp web and mobile experiences for subscription-based, on-demand blowout appointment booking productConducted focus group with findings to inform subscription pricing modalResearch, UX, visual design, strategy and product managementBrand, communication design and copy writing across all marketing touchpoints, lead interns and contract employees to develop campaigns

Created web and mobile experiences for digital asset managementImproved global software systems for navigation and interaction behaviorsLead research, UX and visual design on a feature teamCollaborated with engineering and product management to make product decisions and identify requirementsLead and mentored junior product designers on feature and system projectsWorked closely with the design team to expand on and maintain the style guide, as well as making decisions around process as the team grows

Freelance product design for startup Vive, building out responsive website designs and iOS apps. Research, ux and visual design, and assistance with product feature decisions.

Clients include Jägermeister, BNY Mellon, Johnson & Johnson and Stub Hub.

Clients include Jägermeister, BNY Mellon, Visa and Johnson & Johnson

Visual design and production for large-scale site redesigns and launches, mobile sites and apps, social media and banner adsClose collaboration with ux and tech teams from beginning to end, as well as style guide design and implementationClients include Johnson & Johnson, Healthy Essentials, Nectresse, Neutrogena, o.b. tampons, K-Y and Coca-Cola

Layout and design of bi-monthly Journal, and various printed pieces, as well as pre-press and communication with printers and print representativesWeb updates, development of lead generation landing pages and implementation and customization of webforms throughout the siteDesign of HTML Emails, including troubleshooting and testing across web platforms and within the marketing departmentVarious branding materials, advertisements, fliers, web banners, and environmental graphics

Design and production of various printed pieces, as well as pre-press and communication with printers and print representativesWeb updates and design of HTML EmailsVarious branding materials, advertisements, fliers, web banners and environmental graphics

Design of logo, letterhead, catalog, poster and postcardLed a team of fifteen in production of all branding materials including printed pieces, website, and outreach

Collaborative design and production of magazine with Carey Jordon.Writing and editing of articles.Image correction and pre-flight process, preparation for print.