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KAT Group is a strategic public relations consultancy for agencies, corporate, B2B and consumer brands. We promote good stories to people who care.

The Business Manager of The Daily Collegian oversees the financial development of Collegian Inc. while managing five departments: customer service, promotions, sales, layout, and creative. I managed a team of approximately 100 goal-oriented individuals. My role was to recognize smart business and managerial strategies and implement them to yield exceptional results. • Managed annual budget of $1.4 million• Planned and led biweekly Board of Managers and monthly All-Staff meetings to review business performance and discuss new revenue, circulation, technology, and corporate culture ideas• Produced and presented bimonthly operating reports to Collegian Inc. Board of Directors • Developed successful promotional and business partnerships with Best Buy and Greater Philadelphia Media • Created a year-long guest speaker series that featured professionals from the marketing / communications, business and financial industries

• Assisted public relations professor in structuring a 16-week academic course on social media • Invested 10 hours a week researching social media and social networking tools • Credited in course study for compiling and producing product descriptions for 50 social media tools

I learned what it means to be an entrepreneur. There were times I didn't want to set up another meeting with a client or close a sale in fear of rejection, but I did. Because growth isn't comfortable. • Executed all sales, accounting, inventory, and delivery of products in personal business• Prospected and approached over 3,000 families from various socio-economic levels • Finished in the top 100 of more than 1,000 first year salespeople• Achieved personal retail sales of $27,325 in an 11-week selling period

As a sales manager, I had the pleasure of coaching a team of hard-working individuals to reach professional goals. My role was to ensure the team never became complacent.• Produced team revenue of $128,799.45 in a 4-month selling period • Created a semester-long incentive program to improve team morale and productivity• Formulated and conducted weekly sales workshops to enhance client relations and selling skills• Directed development of advertising plans for national clients • Awarded the 2010 College Newspaper Business & Advertising Managers (CNBAM) Scholarship, February 2010

• Developed and managed advertising plans for 15 local and national clients • Generated personal sales of $28,396 in a 16-week selling period• Named The Daily Collegian Account Executive of the Month, September 2008