• Leads the design and implementation of a comprehensive creator program strategy for multiple programs, driving engagement, retention, and growth for the Ronin Blockchain.• Builds and manages relationships with top-tier creators, influencers, and developer communities, establishing a strong network within the web3 and gaming ecosystems.• Develops and launches innovative incentive programs, including rewards, grants, and educational resources, that successfully engage and retain creators in the web3 space.• Collaborates with cross-functional teams to integrate creator programs into the broader platform strategy, ensuring alignment with product, marketing, and community objectives for maximum impact.

• Developed a Web3 playbook for PepsiCo brands to drive more conversations and build better relationships with consumers, using Web3-focused strategies.• Developed web3 marketing strategies that would help capture first party data for PepsiCo's Customer Data Platform (CDP) by working with internal developers to identify, create and test new data points.• Managed cross functional teams towards shared goals by facilitating collaboration and transparency with frequent communications and team meetings.• Managed the cadence between agency partners and internal brand teams to validate KPIs are being met.

Healthcare marketing strategy lead managing Keys Sales teams across Northeast and West regions, while simultaneously driving strategy for clients to drive YOY sales growth by 30%. Other focuses included cannabis/cbd and retail segments.• Communicates with sales leadership and staff in order to frequently implement marketing and sales initiative changes to meet estimated profit outcomes• Develop cause-related marketing campaigns to help strengthen community• Work with local and national advertisers to strategically understand business goals and challenges• Analyze and compile research to determine opportunities, and develop strategic execution plans to drive results• Build presentations and present information, research and strategies in a compelling way• Drive customer retention and acquisition for clients by applying solid understanding of digital, print and direct response media to develop integrated marketing plans• Translate strategy and insights into concise creative briefs for Creative Team• Build training models for sales representatives to help promote company’s products, business goals and value proposition

4/2021 - 3/2022: Northeast Marketing Strategist - Partnering with Sales within Gannett’s Northeast region, to bring insights-based strategic recommendations across Healthcare, Grocery, Cannabis/CBD, and Retail. Utilizes creative and storytelling to emotionally connect with consumers on the platforms they utilize most.1/2020 - 4/2021: Mid-Atlantic Marketing Strategist - Partnering with sales to deliver insights-based strategic recommendations for advertising opportunities across the Grocery, Cannabis/CBD, Retail, and Furniture verticals in the Mid-Atlantic region. Utilizes creative and storytelling to emotionally connect with consumers on the platforms they utilize most.

Manage Keys Sales teams across Mid-Atlantic and New England, while simultaneously driving strategy for clients representing over $30 Million in annualized revenue with specific focus on retail, grocery, cannabis/cbd, and furniture segments.• Develop cause-related marketing campaigns to help strengthen community• Work with local and national advertisers to strategically understand business goals and challenges• Analyze and compile research to determine opportunities, and develop strategic execution plans to drive results• Build presentations and present information, research and strategies in a compelling way• Drive customer retention and acquisition for clients by applying solid understanding of digital, print and direct response media to develop integrated marketing plans• Translate strategy and insights into concise creative briefs for Creative Team• Build training models for sales representatives to help promote company’s products, business goals and value proposition

Local Automotive Client Strategy Manager with The Journal News and lohud.comResponsible for conceptualizing, developing and executing integrated cross platform marketing solutions to increase revenue within Automotive category.Collaborated with multi-media sales reps and digital specialists to identify advertiser’s business needs, and utilize research and data to create compelling strategic recommendations.Developed and implemented marketing materials to drive measurable results for clients and achieve incremental revenue for the sales organization.Collaborates with cross functional teams including; sales, research/analytics, creative, account management, editorial, content production, ad operations, and senior management.

• Collaborated with sales and marketing teams to set short and long term goals ensuring business development• Strategized on best approach in order to grow sales pipeline for luxury jewelers• Developed media campaigns and creative assets for marketing initiatives • Managed and trained 2 staff on strategy team providing daily leadership and on site professional development

• Produced social media campaigns through collaboration with CEO, staff, and marketing team• Managed team of 6 skilled marketing professionals providing leadership to meet sales goals• Developed content strategies, creative assets, and media campaigns ensuring brand awareness and increased revenue• Strategized and implemented social media advertisements and press releases for company, external accounts, and clients to improve marketing and sales annually while assisting in business development

-Further completion of Employee photo project .Edit & Reformat photos .Organizing logistics-Assist with various graphic design print work

-Developed various promotional print work for internal usage including posters, booklets, and email campaigns-Created and designed conceptual branding/logo pieces-Assisted in content development for internal website-Took charge of employee photo project for company databaseo created events and organized logistics o edited and reformatted photos o assisted with inquiries and scheduling

- Designed and created various print work (Facebook pages, Sales sheets, Business cards, Postcards, etc.)- Created and designed conceptual branding identities for clients- Worked with others to help create/improve website mocks

- Managed gift shop during absence of head manager- Responsible for: cashing out register, creating volunteer schedule, managing online website

- Communicated with client about needs & desires for potential website- Planned & designed graphics for Teen Resource guide- Implemented HTML coding on website (hand code)- Presented website to city officials and school district superintendent