Kelsey Bardach Email & Phone Number

Denver, Colorado, United States

• Clients: Orvis, Breckenridge Distillery, icebreaker
• Manage integrated marketing teams for outdoor and bev brands including public relations, affiliate, influencer and paid media channels.
• Create yearly PR strategies that align with business goals, product launches, and the full 360 marketing campaigns for each brand.
• Assist in crisis communications plans when applicable and provide guidance on external media communications, as well as internal at the brand.
• Oversee team members responsibilities and day-to-day deliverables for each client.

Denver, Colorado, United States

• Clients: Orvis, Breckenridge Distillery, ICEMULE Coolers, icebreaker
• Managed four accounts on a national scale in the outdoor, active lifestyle and spirit industries including strategy planning, public relations, social, paid media, eComm and influencer marketing.
• Launched client’s first-ever influencer campaign which drove 50% increase in website traffic.
• Increased all clients’ press coverage YoY by over 20%.
• Planned and executed media and influencer trips in New York City, the Everglades and Breckenridge which generated press and social coverage in top tier outlets NBC, Good Housekeeping, CNN, People, etc.
• Partnered with the Denver Broncos on an exclusive brand partnership to build brand awareness and loyalty in Colorado.

Denver, Colorado, United States

Teach 50-minute reformer Pilates classes for all levels, with up to 16 participants per class.Modify exercises for clients based on their needs (pre- or post-natal, injuries, etc.).

Denver, Colorado, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

• Clients: Huggies, Kellogg's Cereal and Morningstar Farms
• Created tactical plans which included 360 integrated marketing campaigns.
• Managed media relations for new product launches and client's first-ever Super Bowl activation.
• Facilitated daily client communications including status calls, weekly program updates and program recaps.
• Oversaw influencer program including hand-selected partners as well as influencer network relationships.
• Developed key messages for brand storytelling, product launches and campaign launches.

Chicago, Illinois

• Clients: Milk Processor Education Program (MilkPEP), Kellogg's, Huggies, Pernot Ricard
• Increased website traffic by 95% YoY through B2B communications.
• Managed 10+ influencer programs with over 200 influencers.
• Drove influencer engagement by 250% YoY.
• Oversaw program budget of over $875,000, identifying efficiencies for partner negotiations.
• Raised webinar attendance by 568% QoQ via strategic initiatives.

Chicago, Illinois

• Client: Milk Processor Education Program (MilkPEP)
• Coordinated event with influencer attendance, 500+ product samples and 1,000 attendees.
• Wrote weekly B2B communications that increased email open rates by 10% QoQ.
• Coordinated 175 in-store retail events.
• Oversaw program trackers and monitoring services.
• Supervised and trained team interns.

Chicago, Illinois

• Clients: Milk Processor Education Program (MilkPEP), Corelle (Pyrex)
• Partnered with celebrity Christina Tosi for consumer activation in NYC with Pyrex.
• Identified, vetted and recommended influencer partners.
• Pitched media and secured 50 placements in national outlets.
• Drafted press materials and client notes.
• Inputted client hits into trackers.

Bloomington, Indiana Area

• Clients: CD Baby, Bandbasher, BookBaby, Cheddar
• Researched media contacts and added them to the database.
• Ran social media accounts for tech company clients.
• Wrote and sent pitches to media outlets.

Greater New York City Area

• Clients: Paul McCartney, Foo Fighters, LCD Soundsystem, Beastie Boys, Beck, Gorillaz, Radiohead, Vampire Weekend and more
• Tracked artists in online and print media.
• Updated website with press releases and photos.
• Created press clippings in Adobe Photoshop.
• Used Cision to compile media lists for concert reviews.

Greater New York City Area

• Photographed bottle for social media posts and campaigns
• Contacted media influencers for collaboration
• Created social media content

Greater Buenos Aires, Argentina

• Post on a personal blog account throughout the semester abroad
• Produce videos to promote studying abroad with CEA

Bloomington, Indiana Area

• Developed campaign ideas for real Ketchum clients
• Wrote articles about trends and local boutiques for Fashion Committee blog

Bloomington, Indiana

• Oversaw the chapter's Board of Directors
• Served as the chapter's Panhellenic representative on Indiana University's campus
• Planned multiple chapter-wide events (Initiation, Senior Week, etc.)

Bloomington, Indiana Area

• Served on Public Relations + Entertainment Committees
• Planned faculty outreach programs
• Curated music + video playlists to premiere at marathon
• Raised over $2,000 for Riley Hospital for Children in Indianapolis

Cleveland, GA

• Managed a group of 15 staff members and 80 campers
• Served on the administration team to plan camp-wide programming
• Created daily schedules for each staff member

Bloomington, Indiana Area

• Contributed articles each week
• Shot photos each week for the cover of the paper

National Pilates Certification Program, Health And Physical Education/Fitness

Bachelor Of Arts - Ba, Journalism Public Relations And Advertising, Junior

Activities and Societies: Sigma Delta Tau, Indiana University Dance Marathon, Public Relations Student Society of America

High School

Activities and Societies: Class President from 2012-2013