Kelsey Ratterman Email & Phone Number

Denver, CO, US

• Leads the development of marketing and promotional materials and strategies furthering the member experience and ultimately renewal/retention
• Focus on customer journey mapping to identify what current communications are and creating benchmarks and KPIs to work from
• Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve campaign development and management
• Monitors and analyzes metrics and outcomes to formulate actionable insights to better Salesforce Marketing Cloud email campaign performance
• Refine customer segmentation strategies to focus resources on top performing segments
• Works closely with cross-functional teams including Sales, Customer Service, Executives, IT, Developers, and Creative Departments to drive initiatives and improvements to new and existing campaigns and customer flows

Denver, Colorado, United States

• Worked in collaboration with cross-functional teams and agency partners to maximize and develop audience while increasing revenue for 2 separate community sites
• Planned monthly promotion calendar based on product releases, sales, past performance data, and budget
• Owned executional components of product releases to ensure successful launches including coordination of schedules, development of marketing assets, execution of campaigns, and consistent multi-channel messaging
• Produced and managed creative requests, outlining objectives and creative direction for campaigns and related assets to ensure cohesive cross-channel promotions
• Represented the consumers and delivered recommendations for improvements in UX, functionality and features that increase satisfaction with our video subscription products, site, and shopping experiences
• Measured, analyzed, reported, and presented on all marketing campaigns and activities

Denver, Colorado

• Lead planning and execution of eCommerce promotional strategy driving $20m in annual revenue
• Managed email marketing communication calendar for 3 distinct lines of business (eCommerce, digital content, subscription services), including: promos, external partnerships, new campaigns, product launches and.
• Improved email conversion with strategic messaging and segmentation planning on engaged email file (~1.6 million) with 4x/week frequency
• Analyzed and recapped campaign performance and applied learnings to improve and expand across multiple email programs
• Implemented email testing process and used results to drive KPI improvement and long-term email strategy
• Developed detailed asset briefs used by multiple cross-functional partners to effectively consolidate information and streamline the asset creation process

Denver, Colorado

Greater Denver Area

• Managed a trusted and profitable relationship with the agency’s top-performing client with total billings of $600k annually
• Served as the client liaison, collaborating with Copywriters, Designers, Production Artists, Coders, Deployment Specialists, Analytics, Traffic, Sales and Accounting to ensure all work was on brand, on time and.
• Coordinated every aspect of 100+ email campaigns from project start through final billing (1+ million list size)
• Determined program tests and strategies via testing to increase client ROI

Greater Denver Area

Greater Denver Area

Englewood, Colorado

• Managed ~8 brand-focused emails/week (~8 million list size), driving increased online and in-store traffic and overall sales
• Supported annual, quarterly and weekly strategic planning, including: opportunity assessment for channel development, defining tests to increase engagement and revenue, and partnership marketing placements with vendors
• Developed project briefs and evaluated creative output in respect to brand, channel consistency and business objectives, all while evolving marketing messaging and creative output based on the competition and internal.

Portland, Oregon Area

• Directed, developed and executed customer acquisition and brand awareness campaigns ($4+ million annual budget)
• Coordinated relationships with external agencies to develop, deliver and execute all print, digital, media and partnership programs
• Regularly monitored, measured, analyzed and reported on interactive program performance to better identify areas of improvement and expansion

Eroi

• Managed and maintained profitable relationships with 25+ clients with total billings of $500k annually
• Led 60+ website and digital marketing projects for various Fortune 500 and local Portland clients
• Wrote and pitched over 50 web-focused proposals and RFPs that’d improve clients’ online visibility and increase sales

• Assisted Marketing Manager in editing eROI’s website content, reviewing case studies, and auditing internal blog content
• Supported internal SEO Specialist in analyzing Client websites, conducting keyword research, performing competitive analysis, and providing recommendations to various Clients
• Managed and documented PR related materials