Kelsey Tosheff (Broadwell) Email & Phone Number

Minnesota, United States

Minneapolis, Minnesota, United States

- Lead the production of all-employee quarterly reviews, with data compiled through cross-department collaboration.- Execute two leadership roundtables, manage quarterly executive board meetings, create meeting presentations and compile budget tracking data. - Develop weekly strategic M&A meeting agendas, content and presentations.- Primary point of contact for national board meeting coordination, board expenses, onboarding of President’s hires and travel arrangements. Join meetings on behalf of President and convey his perspectives.- Manage president’s calendar and international travel arrangements, including flight bookings, both private and commercial, accommodations, rental cars, and other transportation arrangements.- Manage board meeting policy approval of quarterly controls and annual budget approval.

Shorewood, Mn

- Anticipate strategic meetings, manage calendars and conferences, and design confidential presentations for six C-level executives (CEO, CFO, CRO, CMO, CIO, CRBO) and corporate board of directors. - Facilitate interdepartmental communications and align engagements between diverse business divisions. - Generate project management and capital expense tracking tools for leadership, utilized for strategic plan tracking and project prioritization. - Direct all investor processes: annual investor meetings, press releases, investor presentations, and quarterly earnings calls.- Execute quarterly corporate meetings and bank board meetings monthly. Manage executive calendars, travel arrangements, and conferences.- As Assistant Corporate Secretary, I govern regulatory reports and risk management procedures, including OCC and BSA regulations.- Plan and execute national employee events, leadership summits, and sales conferences, while aligning sales objectives. Pivoted to virtual events, resulting in over $200,000 in expense savings during 2021-2023.

222 S 9Th St. Minneapolis, Mn

- Executed over 10 large scale B2B events, with multiple events breaking revenue and sale records.- Coached Gannett | USA TODAY national marketing leaders, on my successful revenue generating event strategies. Led a new Women Achievers of Arizona event that generated $40,000 in revenue.- Managed three direct reports and mentored sales staff within our marketing team. Led email marketing campaigns.- Implemented five new highly profitable events and built out timelines for all events annually. - Owned all event budgeting, including invoices, P&L and forecasts. Collaborated with sales, marketing and finance teams for monthly billing and budgeting.- Produced executive roundtable events and numerous co-branded conferences throughout each year. - Developed keynote and breakout sessions, including finding and organizing speakers and sponsor booths.- Optimized events based on year-over-year data analysis and research, enabling continuous improvement and strategic marketing enhancements. - Through contract negotiations and multi-channel marketing programs, I quadrupled all event margin dollars. Three events now consistently generate over $100,000 in revenue.Events include: Top Projects, Top Women in Finance, Canncon Symposium, Rising Young Professionals, Diversity & Inclusion, Attorneys of the Year, Unsung Legal Heroes, Up & Coming Attorneys, Top Women in Construction, Progress Minnesota, ICONS : Celebrating Leaders Over 60, Attorneys of the Year and Top Women in Finance Social Hours and ML!VE Social Events

7005 Oxford St., St. Louis Park, Mn

MATTERbox Events are interactive, engaging and competitive corporate volunteer events at Matter. Managed the events from start to finish and engage companies with Matter. Led 50-1,000 person corporate onsite and offsite volunteer events for the Minnesota Vikings, Minnesota Timberwolves, Cargill, Target, and others. Maintained relationships with companies, and I ran their most engaging and successful events ever in 2016. Developed lasting strategic relationships with companies investing their time and financial resources in Matter. Owned the donor database and many development tasks.

7005 Oxford St.

Supported senior managers through cross collaboration and organizational efficiencies. Managed the donor eTapestry database and led donor appreciation and fundraising events. Managed sponsorship follow-up, scheduling, and other tasks related to Matter's annual gala, including managing registration and volunteers. First point of contact for all volunteers and donors.

St. Paul, Mn

Directed all internal and external communications efforts, including grant research, website blog, and press releases. Designed and maintained the website, email newsletter, social media and design content, and drove traffic to the website. Led all events, including silent/live auctions for ProAm Tournament and Fundraiser. Managed donor relations through Salesforce, and created seasonal donor appeal letters.

Wrote and designed bi-weekly MailChimp email newsletters that produced $48,000 in newsletter-driven revenue. Produced, directed, and posted four technical instruction videos on YouTube, totaling 189,000+ views combined (73,000+ views on one video alone). Established B2B client relationships and expanded current client base through marketing media strategies. Wrote and maintained a business blog, press releases, and drove revenue through Google AdWords. Managed international and national sales calls and sold point of sale printers and supplies.

Edina, Mn

Created and led Erik's Ranch and Retreats' social media plans, marketing strategies, and digital media strategies. Managed tour guide programs and marketing for adults with autism. Coordinated and marketed all summer, fall and winter riding camps and therapeutic riding lessons in Belle Plaine. Photographer for all programs, working alongside a graphic designer on advertisements. Managed media planning and enhanced brand identity through social media, website updates, and marketing plans. Established and fostered client and donor relationships through daily communication and seasonal events.

2446 University Ave. W St. Paul, Mn

- Created and achieved our 2013 social media goals, and presented these objectives to executive board members.- Led monthly marketing and social media meetings while using expertise to direct and delegate projects. Designed and implemented a consistent social media brand for all social sites. - Collaborated with marketing staff on social media postings, Google Analytics, videos, and press releases.

St. Paul, Mn

- Co-led and planned Fairview Health’s Festival of Trees Annual Fundraising Gala Auction, which raised over $700,000.- Marketed highly valued items for the silent auction on Festival of Trees Gala webpage and social media. - Directed 20 silent auction volunteers at the November gala.

Interviewed staff and students at the University of St. Thomas, wrote weekly news pieces, collaborated with editors and edited junior reporters' work. Wrote opinion pieces and worked in a news studio. Created video news stories, and collaborated with creative design staff.

St.Paul, Mn

Developed client relationships and sold advertisements for TommieMedia, the University of St. Thomas' online news source. Assessed competition and compared media prices with media kit. Led client relationships, submitted insertion orders and maintained creative briefs.

Bachelor'S Degree, Double Major: Communications And Public Relations, Business

High School Diploma