Kelsey Morrison's Location
Las Vegas, Nevada, United States, United States
Kelsey Morrison's Contact Details
Kelsey Morrison work email
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Kelsey Morrison personal email
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Kelsey Morrison phone numbers
About Kelsey Morrison
Results-driven, motivated and detail-oriented marketing professional with over 16 years strategic marketing and brand communications experience in professional sports and live events. I am passionate about leveraging data to develop strategic traditional and digital media plans. Most importantly, I am focused on integrated tactics that achieve business goals while maintaining brand consistency. In addition, I’m a Meta advertising specialist and coach.
Kelsey Morrison Work Experience Details
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Media DirectorCrackerjack Media, Inc. Oct 2019 - PresentTampa, Florida, Us- Short and long-term strategic marketing planning for clients across a variety of industries including professional sports and entertainment, healthcare, legal and more.- Marketing campaign development- Budget recommendations and management- Paid social advertising campaign management and optimization- Sales and marketing funnel development - Media negotiations, placement/buying and analysis (local and national) -
Vp Marketing OperationsRelevent Sports Mar 2017 - Oct 2019New York, New York, Us- Developed marketing strategies for Relevent Sports Group premiere soccer events. - Placed and oversaw multimillion-dollar digital and traditional ticket sales ad campaigns.- Managed annual marketing budget, inclusive of advertising and operational expenses.- Built and optimized paid social media campaigns to achieve an average 4:1 ROAS.- Built multiple marketing operations and department process functions from the ground-up.- Collaborated with the creative team to develop annual brand and ticket sales campaigns. - Wrote agency RFP’s as needed, managed SOW’s and oversaw contract fulfillment.- Served as day to day point for creative agency while also maintaining oversight of workflow.- Managed Ticketmaster marketing activations and media placements.- Interpreted analytics reports to aid in target market focus and advertising placements.- Worked with sponsorship team to develop brand activations for partners. - Developed content marketing and branded content paid social campaigns. -
Director Of Marketing - Wme LiveWilliam Morris Endeavor Jun 2014 - Mar 2017Beverly Hills, Ca, Us- Developed marketing campaigns for WME's live national events which included: • Oprah Winfrey’s “The Life You Want Weekend” • Cosmopolitan Magazine’s “Fun Fearless Life" • Women of Faith • BELONG Tour • Together Tour- Managed national and local multimillion-dollar marketing operational budgets.- Researched, negotiated and placed media buys often securing rates 15-25% below rate card. - Developed and fulfilled third party, local and national promotions and grassroots initiatives. - Oversaw the venue marketing relationship, ensuring strong on-sale and advance promotion. - Oversaw PR firm to ensure the execution and fulfillment of public relations strategies. - Managed relationship with external creative agency and directed their day-to-day duties. - Managed relationship with Ticketmaster, ensuring successful execution of marketing assets.- Worked with sponsorship team to develop marketing plans for new and potential partners.- Developed and oversaw all digital and social media marketing advertising efforts.- Achieved 50% increase in individual ticket sales between 2014-16 following marketing plan implementation. -
Director Of MarketingTampa Bay Lightning May 2013 - Jun 2014Tampa, Fl, Us- Developed ticket sales marketing campaigns for the Tampa Bay Lightning.- Managed multimillion-dollar media and marketing budgets for regular-season and playoffs. - Presented marketing plans to executive staff on an ongoing basis. - Placed and approved all media buys and negotiated annual contracts.- Responsible for achieving multi-million-dollar single game revenue goals.- Oversaw successful implementation of digital, social and SEO campaigns. - Provided detailed monthly marketing expenditure reports and ROI analysis. - Developed marketing plans for corporate partnership team to aid in the acquisition and development of new and existing sponsors to include Chase Bank, Little Caesars Pizza, Bright House Communications, Budweiser, Florida Hospital, Fox Sports Florida and the Tampa Bay Times. - Collaborated with sales team to develop and promote effective ticket sales campaigns. - Led day-to-day management of creative agency duties to including commercial, print and digital production. - Utilized and applied Nielsen, Arbitron and CRM data to make smart and analytical decisions. - Direct supervision and management of 6+ marketing team members and interns. -
Sports Marketing ManagerTampa Bay Lightning Sep 2011 - May 2013Tampa, Fl, Us- Placed media buys, negotiated investment rates and trafficked marketing materials. - Managed multi-million-dollar media and marketing operational campaign budgets. - Worked with creative agency to develop branding strategies including TV and radio spots. - Achieved multi-million-dollar single game ticket sales revenue goals across 40+ hockey games. - Led successful implementation of digital, social and SEO campaigns. - Reported detailed marketing expenditure reports and ROI analysis. - Contributed to the development of agency RFP’s and aid VP of Marketing in review process. - Developed membership sales goals and strategies for Fan Club and Kids Club programs. - Managed third party promotions, grassroots initiatives and mobile marketing strategies. - Trafficked all traditional media traffic to appropriate media vendors on a weekly basis. - Supervised promotional marketing staff, interns and their departmental initiatives. - Led the marketing efforts in collaboration with the TBSC for the sold-out NCAA Frozen Four tournament.
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Event Marketing ManagerPbr Sep 2009 - Aug 2011Pueblo, Co, Us- Developed integrated sales and marketing plans for PBR’s large-scale national events. - Placed all media buys while managing individual marketing budgets on a per market basis. - Managed brand strategy, messaging and sales positioning on a local and national level. - Developed corporate partnership marketing proposals designed to enhance sales strategy for top brands including Ford, Jack Daniels, Wrangler, Bass Pro Shops and Cooper Tires. - Actively developed third party promotions, grassroots initiatives and social media campaigns. - Developed public relations campaigns and assisted in pitching local media. - Scaled venues to meet specific budget requirements and goals. - Managed overall event logistics including budgeting, onsite management and settlement. - Prepared and presented post-event reports to include expense analysis and ROI. -
Marketing AssistantKroenke Sports Enterprises - Media Ventures (Altitude Sports & Entertainment) Dec 2007 - Sep 2009Denver, Us- Coordinated Colorado Mammoth (NLL) community relations activities and events. - Provided media buying and marketing administrative support and assistance. - Wrote content for website, game day programs, media guides and press releases. - Assisted with media relations during all Colorado Avalanche (NHL) home games.
Kelsey Morrison Skills
Marketing Communications
Sports Marketing
Sports Management
Sponsorship
Ticket Sales
Sponsorship Sales
Marketing
Sponsorship Activation
Sports
Product Management
Press Releases
Event Management
Event Planning
Social Media Marketing
Media Buying
Media Planning
Brand Development
Social Media
Marketing Strategy
Advertising
Public Relations
Facebook
Email Marketing
Integrated Marketing
Digital Marketing
Online Advertising
Media Relations
Management
Online Marketing
Digital Media
Leadership
Sales
Kelsey Morrison Education Details
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Montana State University-BozemanBusiness Marketing
Frequently Asked Questions about Kelsey Morrison
What company does Kelsey Morrison work for?
Kelsey Morrison works for Crackerjack Media, Inc.
What is Kelsey Morrison's role at the current company?
Kelsey Morrison's current role is Media Director.
What is Kelsey Morrison's email address?
Kelsey Morrison's email address is ke****@****dia.com
What is Kelsey Morrison's direct phone number?
Kelsey Morrison's direct phone number is +140653*****
What schools did Kelsey Morrison attend?
Kelsey Morrison attended Montana State University-Bozeman.
What skills is Kelsey Morrison known for?
Kelsey Morrison has skills like Marketing Communications, Sports Marketing, Sports Management, Sponsorship, Ticket Sales, Sponsorship Sales, Marketing, Sponsorship Activation, Sports, Product Management, Press Releases, Event Management.
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