Kelsey Charles, Mba Email and Phone Number
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Experienced strategic marketing leader with a diverse background in sponsorship, activation, sales and media. Specializes in creating and leveraging assets along with integrated marketing plans in order to make an emotional connection with consumers and target audiences for industry leading teams and Fortune 500 companies.
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Director, Brand Activation And PartnershipsLucchese Bootmaker Mar 2023 - PresentDallas, Texas, Us -
Head Of Omnichannel Marketing + ProgramsLucchese Bootmaker Jun 2022 - Apr 2023Dallas, Texas, Us -
Board MemberDallas Influencers In Sports & Entertainment (Dise) Jan 2021 - PresentDallas, Texas, UsDallas Influencers in Sports & Entertainment (DISE) exists to connect and develop the rising generation of industry leaders to fuel bold social change. -
Advisor, JudgeStadia Ventures Aug 2019 - PresentSt Louis, Missouri, UsStadia Ventures is the global Sports Innovation Hub for early stage investment in sports and esports. The three pillars of the ecosystem include a broad, independent growth fund, a deeply connected global network of sports and esports executives and a world class accelerator which combine to create unprecedented deal flow, new technology discovery and investment opportunities. Since late 2015, Stadia Ventures has invested in 36 portfolio companies with 3 successful exits. The success of the Stadia portfolio companies has led to Stadia Ventures being one of the longest running and truly global players in the sports and esports technology space. -
Director Of Strategic Customer SuccessMvp 2021 - Jun 2022Austin, Tx, Us -
Marketing CommitteeWise Dfw Feb 2019 - Feb 2021Dallas, Tx, UsWISE — Women in Sports and Events — is the leading voice and resource for women in the business of sports. Its network of established industry leaders and professional development programs provide members with the practical tools and support necessary to reach their professional goals and accelerate their careers. -
Engagement Marketing PlannerToyota North America 2019 - 2021Plano, Tx, Us•Develop and oversee programs that support brand and vehicle campaigns to aid in connecting Toyota to consumers and their passion points. •Oversee Toyota’s day-to-day relationship with strategic partners, programs and athletes that include music, multicultural, culinary, action sports, outdoor, retail partnerships, sales contingency programs, ride-and-drives.•Manage agency engagement teams including Saatchi & Saatchi, Burrell, Intertrend and Conill to ensure strategic alignment, program execution and ROI. -
Program Manager, Cause Marketing And SponsorshipsSusan G. Komen 2018 - 2020Dallas, Texas, Us•Brand strategy and marketing lead for gaming and Esports ventures. •Manage and secure corporate partnerships for Susan G. Komen in the Dining, Sports, Motor Vehicles, CPG, Technology, Emerging Brands and Entertainment. •Creation and sales of new assets and program strategies that maximize revenue across local and national channels.•Specialization in women's issues, cause marketing and health equity initiatives -
Senior Account ExecutiveThe Marketing Arm 2016 - 2018Dallas, Texas, Us•Created custom integrated marketing programs that told innovative B2C and B2B stories in order to obtain and exceed client objectives and KPIs.•Directly managed the relationships and activation plans for marquee properties in the portfolio such as the University of Oklahoma, the University of Texas, AT&T Red River Showdown, Pac-12 Conference, Dallas Cowboys, AT&T Stadium and AT&T Athlete Dak Prescott. •Budget management and reconciliation across various verticals. -
Account ExecutiveLegends 2015 - 2016New York, Ny, Us•A Dallas Cowboys Property •Top 5 in sales•Generated new business through the creation and sales of new events and tour programs. -
Managing Editor, Producer, AuthorDallas Cowboys 2014 - 2016Frisco, Texas, Us•Served as managing editor, producer and author for our new women's platform, 5 Points Blue. Implemented and maintained content calendar, help produced and assign stories to contributors, edit and published all posts to site. •Produced and hosted weekly roundtable segments, weekly wrap-up videos in addition to authoring and creating original written content for the site. •Tailored strategies to reach our target audience with creative and engaging content that distinguishes itself from the rest of our media peers. -
Host Of The Writer'S Roundtable ShowDallas Cowboys Nov 2013 - Oct 2015Frisco, Texas, Us•Produced original content weekly, served as on-camera host of segment, facilitated and managed fluid conversation throughout show. -
East Plaza HostDallas Cowboys Aug 2014 - Feb 2015Frisco, Texas, Us -
Manager, Mobile Marketing & New Business DevelopmentDallas Cowboys 2013 - 2015Frisco, Texas, Us•Appointed as marketing team lead for the set-up, logistics and execution of the team’s six-week training camp and sponsorship activation in Oxnard, CA. Managed team of 50+ interns, volunteers and temporary staff on-site. •Led all Cowboys NFL Draft activations – inclusive of the Draft Day Party at AT&T Stadium as well as all on-site activities at the NFL Draft. •Ideated and executed various ancillary sponsorship activations such as the Artist Compound at the American Country Music Awards with Papa Johns, Miller Lite and Albertson’s. -
Host Of Cowboys Break Radio ShowDallas Cowboys 2013 - 2015Frisco, Texas, Us•Produced and hosted daily hour-long radio programs as one of four co-hosts. Research and stay up-to-date with Cowboys related news and content, serve as fan liaison by introducing outside questions into the discussion.http://www.dallascowboys.com/multimedia/live-shows/the-lunch-break.html -
Broadcast Media, In-Game Enterntainment InternDallas Cowboys 2012 - 2013Frisco, Texas, Us•Assisted the producers with ancillary aspects of a game day such as promo team, plaza activation, flag team, and third party events. •Aided in script production for digital signage and traffic for the events held at the stadium. •Served as Pre-Game producer for the Pittsburgh Steelers game on Dec. 16, 2012. •Produced multiple UIL Championship football games.•Worked as part of the crew for the Cotton Bowl and NCAA basketball tournament at the stadium. -
Founder And EditorLoft 222 Aug 2011 - Apr 2014•Loft 222 was a men's and women's fashion blog that I founded when I moved to Dallas. It served as my creative outlet for all things fashion and a few other things in between.•I designed and created all of my media and content, while using social media and other marketing tools to distribute my content and implement my brand strategy. •I also used various analytics tools to track and optimize my content and and track my audience behavior and demographics.
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Staff Writer/Associate Sports EditorSmu Daily Campus Feb 2012 - May 2013Write and report for Southern Methodist University’s award-winning student-run newspaper. Assign stories to reporters and lay out articles on the pages with Adobe InDesign.
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Emcee/Reporter/In-Game PersonalitySmu Athletic Department Feb 2012 - May 2012Provide in-game entertainment and information to fans during games.
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SalesBy George Oct 2010 - Jan 2011
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Sales, Personal StylistNordstrom Sep 2009 - Sep 2010Seattle, Washington, UsPromoted to Personal Stylist. Achieved Top Tier status. Ranked #8 salesperson in entire company for Rail department in June 2010. Specialized in Personal Trade with customers. -
InternNordstrom May 2010 - Aug 2010Seattle, Washington, UsLearned different aspects of the retail business such as management, loss prevention, customer relations, and merchandising. -
Team MemberThe Buckle May 2008 - Sep 2009Kearney, Nebraska, Us -
Avid TutorBlue Valley School District Aug 2007 - May 2008UsTaught study skills and education based curriculum to freshman students in need of extra help transitioning from middle school to high school.
Kelsey Charles, Mba Skills
Kelsey Charles, Mba Education Details
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Texas Mccombs School Of BusinessGeneral -
Southern Methodist UniversityBachelor Of Arts (Ba) -
The University Of KansasLiberal Arts -
Blue Valley West High School -
Austin Community College
Frequently Asked Questions about Kelsey Charles, Mba
What company does Kelsey Charles, Mba work for?
Kelsey Charles, Mba works for Lucchese Bootmaker
What is Kelsey Charles, Mba's role at the current company?
Kelsey Charles, Mba's current role is Director, Partnerships and Events at Lucchese | McCombs MBA.
What is Kelsey Charles, Mba's email address?
Kelsey Charles, Mba's email address is ke****@****hoo.com
What is Kelsey Charles, Mba's direct phone number?
Kelsey Charles, Mba's direct phone number is +151235*****
What schools did Kelsey Charles, Mba attend?
Kelsey Charles, Mba attended Texas Mccombs School Of Business, Southern Methodist University, The University Of Kansas, Blue Valley West High School, Austin Community College.
What are some of Kelsey Charles, Mba's interests?
Kelsey Charles, Mba has interest in Networking, Cooking, Entrepreneurship, Fashion, Social Media, Reading, Fitness, Music, Sports, Broadcast.
What skills is Kelsey Charles, Mba known for?
Kelsey Charles, Mba has skills like Marketing, Social Media, Sports, Event Planning, Strategic Planning, Broadcast Journalism, Radio, Project Management, Digital Photography, Social Media Marketing, Sports Marketing, Crm.
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