With a decade of professional expertise in marketing and e-commerce, my prowess in UX and CX has been instrumental in shaping customer journeys that foster satisfaction and growth at JOANN Stores. My current role involves spearheading strategies that meld digital and physical customer interactions into seamless experiences, underpinned by comprehensive research and analytics.At Signet Jewelers, I honed my skills in audience segmentation and content development, contributing to enhanced website functionality and user engagement. My commitment extends beyond professional responsibilities, aiming to positively impact both the company and the community through innovative CX/UX strategies and creative ideation.