Kelsey Evans Email & Phone Number

New York, Ny, Us

Herndon, Virginia, Us

Oversaw the execution and analysis of video-based marketing research projects for a wide range of clients spanning the Consumer Packaged Goods (CPG) sector. Analyzed consumer and shopper insights, including mapping shopper journey/path-to-purchase for products that consumers purchase daily. Utilized proprietary “Videometrics” to evaluate product performance, gauge in-store & ecommerce shopping experiences, determine category drivers, diagnose brand health, and identify barriers to product and category success. Created and presented customized market analysis and shopper insight reports directly to senior marketing executives.Key Accomplishments:♦ Credited for delivering over $600K in revenue in a single quarter, thus outpacing yearly goal by ~140%.♦ Leveraged consultative techniques to understand client’s vision, design market research studies, and identify insights.♦ Assisted clients in interpreting data and adjusting merchandising and branding strategies to drive market share and category performance.

Chicago, Illinois, Us

Built strong career of accomplishment and promotion to lead and direct a team of four associates in consumer/market research studies for leading CPG companies, primarily focused on innovation and renovation strategies. Coached and mentored junior team members in analysis, storytelling, presentation of results, people management, and client relationship building. Prepared/presented quantitative data results to cross-functional client teams, including C-suite members.Key Accomplishments:♦ Led team to deliver over $4.5MM in revenue annually, supporting both Fortune 500 and acquisition accounts.♦ Exceeded revenue goals by 130% for top client; consistently exceeded plan goals for assigned client portfolio.♦ Partnered with sales team to design market research projects and utilized advanced predictive analytics to create custom roadmaps that achieved short- and long-term market growth goals and optimized brand performance. ♦ Played key role in pioneering Sequential Product Superiority Testing process that expanded revenue opportunities. ♦ Created Standard Operating Procedures (SOPs) that facilitated rollout of Sequential Product Superiority Testing method. ♦ Co-led North America’s Top Breakthrough Innovations report, BASES largest thought leadership article and white paper.

Chicago, Illinois, Us

Supervised and directed a team of six on-shore and two off-shore analysts in utilizing a suite of proprietary programs and analytical tools used to support the analysis and delivery of market research projects that directly impacted the client’s executive level decision making. Interfaced with sales team to gather reporting requirements. Coached team in reviewing analytical data and developed/delivered high-quality detailed consumer insight reports.Key Accomplishments:♦ Successfully coordinated and directed the completion and delivery of 50+ market research projects each month. ♦ Directly contributed to the growth of corporate brand by executing process improvements that increased productivity.♦ Developed and implemented new training programs/curriculum that improved staff performance and program efficiency.

Chicago, Illinois, Us

Provided leadership in working with top CPG and BevAl clients to design/execute market research plans, authored surveys, and created data driven solutions that optimized product positioning and sales performance and drove innovation success rates to new levels. Served as market research project lead on numerous projects, directing operations from initial sale through final delivery. Coached analysts in developing and presenting final reports and forecasts to clients.

Chicago, Illinois, Us

Coordinated the development/completion of complex online and central location quantitative market research studies. Leveraged study results, client marketing plans, and proprietary models to forecast Year 1 and Year 2 sales and incrementality potential of new CPG products; maintained a cross-collaborative environment that worked with internal teams and off-shore divisions to ensure project success.

Chicago, Illinois, Us

Coordinated the development/completion of complex online and central location quantitative market research studies. Leveraged study results, client marketing plans, and proprietary models to forecast Year 1 and Year 2 sales and incrementality potential of new CPG products; maintained a cross-collaborative environment that worked with internal teams and off-shore divisions to ensure project success.

Highland Park, Illinois, Us

Utilized Google Analytics and Adobe SiteCatalyst to analyze web content and visitor interactions; provided actionable insights and recommended changes to VP of marketing to improve and optimize web pages’ performance.

Naperville, Illinois, Us

-Solved scheduling problems by finding a quick solution to retain clientele-Increased retail to service sales percentage by advertising sales promotions to all guests-Reconciled cash register with average daily cash flow of $3500 to guarantee accurate accounting

Iowa City, Iowa, Us

-Marketed the Center’s programs and events by creating posters and fliers-Interacted with students of several different ethnicities answering all questions and pointing them to helpful resources-Coordinated and scheduled enrollment and appointment tutoring ensuring full schedules and resolving all conflicts

New York, Ny, Us

-Initiated lead generation support to coworker during downtime. Identified 165 prospects of which 30 were found using a new prospecting technique resulting in praise from management-Attended weekly marketing meetings focusing on the different strategies for Dow Jones within the European region-Compiled databases by researching potential clients which led to an addition of ≈3500 prospects into CRM program

-Increased website traffic by 20% with a virtual team using Twitter-Enhanced PR, marketing, and lead generations of company through Twitter