I oversee and execute all marketing efforts for AI-powered, cloud-based construction takeoff software, Togal.AI...- INBOUND: Overhauled/optimized website, education & event partnerships, marketing email efforts, content marketing (paid & organic), SEO, paid search/Google Ads- OUTBOUND: Work with Sales/BDR team to implement and optimize cold email campaigns & LinkedIn Sales Navigator campaigns- CONTENT: Created both paid and organic content marketing strategies (written content, original video & influencer partnerships) across multiple platforms including top-tier leading industry publications- BRANDING: Strategically re-designed Togal's brand from top-to-bottom, taking the company from "scrappy startup" to trustworthy industry leaderABOUT TOGAL:Togal's easy-to-use software empowers estimators to complete bids and takeoffs in record time. By using cutting-edge technology to analyze blueprints in seconds, not hours, Togal.AI solves the most time-consuming part of the preconstruction process.WINNER The Big 5 Global Construction Pitch Competition in DubaiWINNER AGC Innovation of the year in 2023WINNER Miami’s eMergeAmericas Startup competition judged by Shark Tank’s Kevin O’Leary2 YRS IN A ROW: Named one of the "hottest construction tech companies in the world" by BuiltWorlds’ Pre-Construction 50 ListSee Togal in action at http://www.Togal.ai

Content marketing and copywriting services designed to make creating lead-generating content for your business seamless, profitable, and yes, even FUN.6 years of experience writing emotion-driven copy for multimillion-dollar companies from tech to entertainment, as well as small businesses and solopreneurs.

- Viral bylines in Glamour, TODAY, Shondaland, Business Insider, AdAge, Refinery29, & more- Content creation, copywriting, and editing for 100+ websites, entrepreneurs & companies - Creator, writer & editor for multiple businesses & blogs- Book editing & author coaching- Social Media and branding consultant

As a leader at Tagger, the world’s leading influencer marketing platform, I:- Run high-performing B2B and B2C content strategies that have resulted in a +300% growth in marketing-driven traffic and revenue.- Develop & own all content across video, audio, social & written channels for multiple global markets- Build, lead, and manage a driven marketing team across paid media, partnerships, and creative- Partner with key stakeholders across Sales, CS, and Product to execute revenue-driven, holistic marketing strategies that both increase sales and reduce churn- Have more than doubled top of funnel leads with a focus on improving lead quality as well as quantity

Tagger is the #1 data-driven influencer marketing platform currently on the market! Tagger's award-winning SaaS solution helps marketers at brands, agencies, and media companies plan, execute, and scale every step of their influencer marketing strategies.

- Most recent role: 'Ashley' in Emmy-Award winning Netflix series "Zac & Mia"- Past roles on Modern Family (ABC), New Girl (FOX), Days of Our Lives (NBC), & more- Creator/Screenwriter of three original series and two feature films - Graduated Cum Laude with a degree in Theatre from Davidson College- Trained & performed with the Royal Shakespeare Company

Content creator, staff writer, & editor at BeMakeful, an online DIY and creative publication.Duties included:- Creating 7-10 original content pieces per week - Ideating data-driven original posts and listicles with Makeful team - Weekly pre-production & content pitches- End-to-end production of DIY projects including set dec, art direction, and styling, and copywriting and editing for each post- Original content syndicated by Teen Vogue

Worked together with the GeoStory team to find a direction for branding and developed a distinct "personality" in the start-up world. Content creator for social media profiles, marketing materials, as well as the company blog and website.

Public Relations Assistant for Chaloner Associates; a recruitment agency specializing in public relations, communications, marketing, advertising, and interactive recruitmentDUTIES:- Wrote materials and reports for Fortune 500 company clients- Social Media expert: LinkedIn, Instagram, Facebook, Twitter - Helped unearth new PR and Advertising talent through outside-the-box thinking and social media research