Wisq is your AI coach that provides smart, real-time guidance to help you excel as a manager. Learn to resolve team issues, give difficult feedback, get tips on delegating, and level-up your managerial skills.

Specializing in growth marketing for B2B technology companies. Our team helps identify your positioning and messaging for your ideal customer profile and personas, supports product launches, and develops and executes inbound and outbound plans to attract and convert new customers.- Marketing Strategy Development- HubSpot implementation or Reimplementation- Content Marketing- Lead Generation- Email Marketing- Sales and Marketing Alignment- Sales Enablement

I help clients grow their business by teaching new levels of segmentation, and identifying the specific opportunities to help them take market share. This work includes market sizing, persona development including first person research and third-party research, and go-to-market planning, martech selection, organizational design and recruiting.I also help clients directly with their go-to-market execution including sales playbook development, market and product positioning, and lead development programs. I've even done acquisition campaigns on behalf of my clients.Recent projects include: - Implementing an entire sales and marketing tech stack and strategy for a startup in growth mode, including developing the segments and personas, and building content and sales playbook strategies for each. I designed an idea for a hybrid website to take advantage of Hubspot where possible, to identify visitors segments automatically and incorporate advanced strategies for retargeting and nurturing. Together with a team of 2 others, we executed this entire program in only 12 weeks.- Managed a rebranding project, including inbound and outbound programs in a variety of media. With PR, email marketing, blogging, social media, and advertising, the client saw website visits lift by 21%.- Product ideation through Beta launch for an analytics product for a global HR Tech company, including gathering customer feedback from Fortune 50 clients.- Proposed alternative market positioning for $1B software company's new product, resulting in increased growth in the SMB and mid-market.

In this role, I was building the initial customer acquisition function and team for a well funded and fast growing startup. *Responsible for building acquisition marketing process and team, including end-to-end tracking and optimization* One of several presenters for incoming potential investors - over 20 presentations to top tier financial and investment firms* Built paid media programs with six-figure budgets including paid social advertising including Facebook, Twitter, and Pinterest as well as SEM and direct mail programs* Managed team of 7 marketing directors, managers, and specialists* Initiated private affiliate program including software selection

● Established the product marketing function for the high-growth healthcare startup. ● Researched and prioritized ideal customer profiles, and built product marketing programs around each, including unique positioning, pitch decks, and sales playbooks. ● Tested and optimized touchpoint cadence, competitive positioning, discovery questions and scripts, as well as negotiating lead and sales stages and criteria between sales and marketing.● Influenced product roadmaps by mapping segment size and feature needs against company capabilities, partners, and available resources.

● Responsible for the product positioning and launch plans for ReachEdge, the company’s leading SMB CRM and marketing automation platform.● Developed buyer personas, master positioning, and sales playbook to train over 1,000 sales reps worldwide. Hosted multiple sales training sessions and partnered with Sales Ops to develop sales process and metrics.● Managed pilot program for live beta customers to gather user feedback from end to end customer success experience.

* Responsible for SMB segment P&L including revenue and profitability projections, resource requirements, and programs to reach $25 million in incremental plan revenue. * Led cross functional team in execution of plan to date, including doubling sales and implementation teams, managing simplification initiatives, and advocating the segment to the senior leadership team. In FY 2012, first half results were beating plan to incremental $12M for plan year and comprised a team of over 85. * Led drive to make Emerging Enterprise only the second stand-alone business unit in the company based on segment, including proposals and business plans as well as culture planning, launch, and performance management reporting. * Maintained role as product manager for SMB, Customer Care call reduction projects, and ancillary features.

* Managed six product managers of company’s core product portfolio of over 100 services. Supervised launch of more than 10 major new products and features and dozens of release cycles. * Continued to manage SMB solutions and serve as product manager for features and tools for a new initiative to reduce calls into the call center. * Spearheaded an initiative to “break through” a number of projects with product and operational cross functional teams that had stalled, using a creative and exciting “game” program which was met with a lot of enthusiasm and moved a number to completion while teaching operations team members about the understanding problem statements and the product lifecycle. * Created new “marketecture” solution which combined several of the company’s key features and solutions into a franchise management screening tool which now has a dedicated sales and support team.

* Launched over 75 distinct email, direct mail, and online campaigns with over 100 associated landing and survey web pages. Increased response rate by over 400% over prior campaigns. Reduced production costs using knowledge of direct marketing best practices, including CAN-SPAM compliance. DMA Echo Award Semi-finalist and MarketingSherpa Award winner. * Designed, managed production, and launched lead management tool to collect, store, and report on response, lead, and customer data. Reduced FTE manual data manipulation time by 20% as well as providing reporting not previously available. Tool is now commercially available. * Initiated and managed SEM as a lead generation vehicle including development of dynamic landing pages. Managed over 1300 keywords and tracked all the way from impression to closed business through three-tiered distribution system. Member of Google’s elite 12 company Search Marketing Tech Council. * Pioneered use of multiple new lead generation vehicles, including pay-for-placement search, user webinars, and white paper syndication. New vehicles resulted in approximately 25% of qualified sales opportunities. * Recovered and recommissioned defunct eCommerce site. Managed storefront, product placement policies, merchandising and promotion. Sales increased to $145,000 per quarter.

Manager, Predictive Modeling and Customer Retention Created and deployed predictive modeling techniques and targeted marketing campaigns to retain and generate additional revenue from base of over eight million customers in the twelve Western states.•Reduced churn in target population by 34% by creating retention programs using SPSS Clementine to identify likely churn customers. Mobilized IT, direct mail, customer service, and telemarketing resources to target dozens of segments most likely to defect. •Designed intranet based tool to allocate over $20 million in equipment upgrades to specific customers, including customer segmentation, offer development, and analysis. Tool reached 200,000 hits per week.•Managed design, testing, and implementation of customer retention systems in three billing systems for use by 4,400 CSR's.•Presented predictive modeling and direct marketing best practices at both SPSS and NCR Teradata user conferences.

While at Sprint PCS I developed business pricing models for wireless phone service. I was responsible for the financial model as well as the operational launch, including working with the billing system team, customer service and retail, and the development of direct mail and advertising programs to support the launches. Most important was tracking take rate, and other key financial results.