Kelsey Greco Email & Phone Number

Oregon, United States

Oregon Public Broadcasting's Corporate Support department connects businesses in OR and SW WA with opportunities to demonstrate a commitment to quality, community, creativity, and independent thinking through sponsorship marketing. OPB's radio, online, and television audiences are thought-leaders and disruptors, paving the way for their communities to thrive. By sponsoring OPB, companies built brand equity and trust while creating lifelong brand ambassadors among the leaders in our community.

Southwest Portland

The Rye Room is a full service recording studio located in SW Portland. My husband, Matt Greco, is a recording and mixing engineer, as well as a producer. Our mission is to distill the creative elements of your music into high quality tracks that are commercially viable and easily enjoyed. When we opened, I built out a go to market plan for our recording studio, The Rye Room, which included filming live sessions and partnering with a local magazine to create content surrounding each one. In doing so, I was able to engage in business development to build a reputation for our brand based on a commitment to quality and excellence that has allowed it to thrive.

Remote

Brands turn to CGI Franchise when they are looking to sign more franchisees annually. We provide ongoing weekly training and coaching for the entire franchise development team at your brand, from the appointment setter to the CEO.

Portland, Oregon Area

Barre3 is a full-body workout that combines cardio, strength-conditioning, and mindfulness, giving you remarkable results from the inside out. As the Franchise Sales Director, I work to identify and qualify potential franchisee candidates based on brand alignment, business experience, and vision from inquiry to signing celebration! In addition, I work to build strategic partnerships with financial and software partners to enhance our Franchise Sales processes and systems.• Forecast for and meet yearly goals to drive revenue center with a focus on industry trends and historical sales.• Business Development: Identify Franchise candidates aligned with business core values. • Leadership and Team Management: Develop and manage Franchise Sales Manager and Franchise Systems Coordinator, empowering both individuals to take on more sales responsibilities to drive growth and team efficiency. • Build strategic partnerships with financial partners and legal consultants to streamline candidate’s access to loans.• Identify and implement key software partners in the CRM and territory mapping space to streamline processes. • Lead Sourcing and Lead Generation: Create strategy in collaboration with marketing department to identify sales channels, drive leads, and close sales. • Collaborate across departments to develop a new go to market plan for franchisees in light of the Covid-19 pandemic.

Identify and qualify potential new franchise and resale candidates based on brand alignment, business experience, and vision and guide them through the pipeline from submitted inquiry to signing date. • Manage sales pipeline to evaluate and develop leads with an eye for increasing lead conversion by 4% month over month. • Conduct phone calls with candidates to set expectations and evaluate brand alignment and partnership potential..• Guide candidates through the research and business plan creation and prepare them for a team interview. • Refine sales processes and tracking.• Updated pre-qualifying document to improve the process for both candidates and home office to increase lead conversion.

Portland, Oregon Area

I specialized in connecting businesses in OR and SW WA with opportunities to demonstrate a commitment to quality, community, creativity, and independent thinking through sponsorship marketing. OPB's radio, online, and television audiences are thought-leaders and disruptors, paving the way for their communities to thrive. By sponsoring OPB, companies built brand equity and trust while creating lifelong brand ambassadors among the leaders in our community. • Business Development: Developed strategic sales plans in order to exceed revenue goals yearly, in certain years doubling expected earned revenue.• Created client presentations, developed media schedules, and monitored campaign success with an eye for optimization.• Managed end-to-end customer relationship with a focus on satisfaction and long term evolution of relationship. • Prospect and qualify businesses and non-profit partners: qualify and prospect 10-20 new leads weekly.• Researched, tested, and drove implementation of marketing automation system, Pardot, to increase team’s overall output in conjunction with SalesForce. • Develop and maintain a portfolio of client accounts: expand sponsorship categories in Tech, Wealth Management, Government and Retail. In FY2018, generated 51% in new business revenue. Increase accounts renewing to 49% of total account list. • Worked across departments to develop a partnership with a local media company essential to OPB's marketing strategy.• Qualify prospects according to brand values to ensure beneficial alignment with OPB. Conceive, write and develop proposals/sales content to illustrate benefits of brand alignment.• Manage client’s expectations of campaign execution in order to remain in compliance with FCC guidelines. Write copy and guide sponsors to create OPB-specific language to maintain OPB brand standards and compliance while driving sponsor's brand favorability within the market.• Manage contracts, invoice clients and manage client payment schedules.

Portland, Oregon Area

Wordstock (aka Portland’s Book Festival) is a book festival highlighting local and national authors. • Communications: Wrote copy, created layout and sent monthly newsletter to 10,000+ donors and stakeholders; managed social media giving strategies/platforms and created targeted content; helped design and implement institutional and program marketing plans; worked with marketing contractors for Wordstock Festival; managed and created website content.• Development: provided marketing, donor messaging, ticket management, and administrative support for Wordstock's fundraiser Literal Lunch; coordinated with colleagues to track and fulfill benefits for sponsors; worked with Executive Director to set and track membership goals; conceived and implemented annual Willamette Week Give!Guide campaign assets via newsletter and social media (organized other literary non-profits in a "Literary Give Day" that resulted in new donors for each participating organization); maintained database; processed and prepared acknowledgements for contributions; developed focused relationships with other non-profit arts organizations.• Program Management: developed, managed, marketed, and evaluated educational program content and delivery; provided reports to Executive Director; administered and managed classroom residency schedules; managed budget for education and festival programs: processed invoices, maintained current/accurate accounting and reconcile; worked with festival planning team and community partners to broaden and deepen festival participation by K-8 students; participated in planning and execution of Wordstock off-site events; administered subcontractor agreements and invoices; recruited and managed 15 -20 volunteers; planned and executed volunteer meetings and gatherings; oversaw Wordstock exhibition (realizing an 11% increase in revenue YOY); provided on-site customer service at Wordstock Festival; provided administrative and program support to festival planning team.

CALYX is a non-profit publisher of fine art and literature by women that supports emerging writers through CALYX Journal and CALYX Books. CALYX Journal has a rich forty-year history and was the first publisher in the United States to publish Frida Kahlo's art in color. If you like to read smart literature . . . subscribe. Start with the Journal 28.2--a memorial to my predecessor, Margarita Donnelly. She was a force of nature, a mentor, and a friend. While at CALYX, I expanded CALYX's publishing programs and promoted growth through strategic planning, grant writing, goal-oriented management, and donor stewardship. I oversaw the editorial, production, and promotion of Who in This Room: the Realities of Cancer, Fish, and Demolition by Katherine Malmo. Through grant funding and strategic partnerships with local medical groups, CALYX donated 400 copies of Ms. Malmo's creative non-fiction to oncology offices, support group's and educational classes throughout Oregon.

Assisted founding editor and director to develop the programs of the nonprofit, independent publisher CALYX, Inc through social media development, strategic promotions, and donor management. Oversaw organizational function and worked to increase CALYX Journal's subscription and sell through rates.

Portland, Oregon Area

Reviewed and selected fiction and poetry for Ink-Filled Page. Prepared Ink-Filled Page and the Red Anthology for publication for release through copy editing and proofreading.