Kelsey Hendershot Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

- Generated $6MM+ in revenue in 2022 by developing, executing, and reporting on full funnel paid media campaigns for 6 brands within the Condé Nast portfolio, including Vogue, GQ, and Architectural Digest.- Garnered $650k+ in additional revenue during Vogue’s Met Gala and established the brand as a thought leader during this key owned and industry tentpole moment by developing a media plan and executing 22 full-funnel campaigns across Facebook, Twitter, YouTube, Google, Instagram, and TikTok.- Executed the launch of a new product, Vogue Club, with a full-funnel paid marketing strategy by identifying market opportunity and spearheading globally cross-functional workstreams to develop the paid media go-to-market plan. - Designed and implemented aggressive audience and creative testing calendars for 6 brands in 2022; project managed with product, creative, and agency teams to ensure timelines were met and workloads were properly assessed. - Liaised with brand and creative teams to develop value proposition, messaging, and cross-channel communication plans for the Vogue Club brand by synthesizing various consumer insights and market research. - Identified, synthesized, and briefed cross-functional stakeholders on foundational audience insights across 6 brands by analyzing performance data from paid campaigns.

New York, Ny, Us

Paris, Fr

- Managed relationship between designers and creative, editorial, collection, and PR teams for 5 seasons of New York Fashion Week featuring luxury brands such as Prabal Gurung, Oscar de la Renta, Self Portrait, and Palm Angels. - Delineated project timelines and workflow best practices to ensure smooth production on day of events. - Created 15+ briefs to client RFPs by touring venue locations, researching vendors, and proposing activation ideas. - Established a curious mindset by tracking industry trends and offering creative solutions to event propositions. - Administrated 5+ supply budgets and sourced materials for clients’ pre-collections; acted as onsite point of contact for the agency and oversaw venue setup, craft coordination, and general production needs. - Governed vendor relations by collecting, entering, and processing invoices, following through with receipt reconciliation at the end of each season.

Houston, Tx, Us

Houston, Tx, Us

Oversaw a team of ten members from an outside agency to optimize digital marketing strategy. Final decision maker on aggressiveness of $33,000 monthly multi-platform paid media budget. Lead bi-monthly team meetings and spearheaded deep-dive analyses to drive engagement and conversion. Improved ROI by 400% in first month of employment. Delineated best practices for the firm’s accounts and created ad hoc and standardized reports for internal stakeholders. Researched new keywords to implement in paid media campaigns utilizing Google Keyword Planner, WordStream, and Google Trends.- Analyzed market landscape and internal data to create and deliver media plans that optimized paid media budget.- Monitored campaign pacing and KPIs to determine if current spend and channel tactics were effective. - Identified issues with, cleaned, and leveraged internal data to drive insights and produce media plan proposals presented to both executive management and outside agency.- Tracked retained clients and quality of leads from digital sources (organic, paid media, etc.) to elevate targeting on Google Ads and website content.- Researched competitor and industry standards to improve both owned and paid media.- Set company standard for web analytics best practices and developed actionable recommendations.- Created briefs on website performance from Google Analytics.

Paris, Fr

Completed internship and hired as liaison between designers and editorial, collection, and PR teams for 8 events at New York Fashion Week (NYFW) featuring top brands such as Prabal Gurung, Oscar de la Renta, R13, Self Portrait, Johnathan Simkhai, Kith, Adeam, and Palm Angels. Owned backstage activities, including hair and makeup (HMU) station setup, stage layout design, registration, model lineup, and talent relations. - Selected as point person for Palm Angels collection team, logging 1,000+ garments for shipment to Italy and coordinating DSL deliveries at end of show.- Reversed frustration with backstage check-in processes, networking with venue managers to obtain additional team badges and centralizing registration guidelines for high-profile clients to reestablish trust.

Paris, Fr

- Gained working knowledge in New York and LA Event spaces and studios ranging from 200 - 1000 people including information such as: exclusive vendors, rates, power specs, etc.- Created client proposals presenting venues, scenic elements, catering, HMU, talent, and more- Managed supply budget, sourced materials, and maintained receipts for 4 clients’ pre-collections.- Arranged sponsors, hair stylists, makeup artists, nail artists, tailors, etc. for various projects- Assisted onsite for 8 shows in talent wrangling and lineup, show space and backstage set up and break down, pre-collection assistance, and more- Boosted team efficiency after introducing cataloging system for tracking and sourcing pre-collection supplies and training team to format pitch deck for venues.- Designated to draft pitch of color scheme for Rebecca Minkoff’s SS20 presentation, manipulating photos in Photoshop and selecting corresponding gels for lighting to mirror designer brand.(EYESIGHT is a creative and production agency founded in 2002 by renowned lighting designer and art director Thierry Dreyfus that “imagines, designs, and produces unforgettable moments.”)

Designed marketing strategy to drive participation for largest student-run fashion show in the U.S. with 3,000+ attendees. Supervised 140 volunteers, 27 designers, and 40 models for the event and 24 board members annually, mediating between process and creativity. Earned media coverage in Orange Magazine, Fashionably Austin, Tribeza, Austin Culture Map, and local news stations. Forged partnerships with well-known brands and production agencies to secure volunteer opportunities for members during NYFW. Coordinated internal meetings with executives to discuss fashion show progress. - Redesigned “day of show” procedures for UT fashion show to organize smooth operations, earning praise from professor for organizing timelines, task designations, and volunteer FAQs that harmonized stakeholder processes.- Served on NYFW production and PR teams for 5 seasons and interfaced with brands, including Alexander Wang and Kate Spade. - Hosted 3 model calls (3 days each) with 50+ prospects, casting 70+ models for photoshoots and fashion show.- Appointed with VP of Communications by ESPN associate producer to write script for television feature on Longhorn Network.

Austin, Tx, Us

Promoted from production intern after 5 months to oversee planning, logistics, and event setup for Austin Fashion Week with 40+ designers. Orchestrated fittings, styling, run-of-show order, and timing coordination. Managed 50+ back of house volunteers and collaborated with vendors.

Austin, Tx, Us

- Chosen as point of contact for high-profile clients, including Fashion X Houston, Fashion X Dallas, and Formula 1.- Designed 3 mood boards, detailing potential dinner locations for private client events.- Built binders for 6 events to track receipts, equipment, branding, and pricing.

Assisted head of operations in expanding brand awareness and sponsorship opportunities for nonprofit that empowers female entrepreneurs in Uganda. Assessed 5 venues to fit client’s needs. Independently developed marketing brochure to generate sponsor support. Acquired talent and arranged travel, compensation, and performance details for silent auction. Led 10 volunteers.- Raised $26,500 in a single night after annual fundraiser with 100+ attendees.- Minimized advertising expenses by negotiating discounted rate and promotional slot on Badlands Radio.- Entrusted to curate content for 1 blog post and 1 email promotion; designed signage and organized catering details.

Houston, Tx, Us

Brought in to streamline filing system for 2,000 closed cases and accelerate organic brand reach for business, healthcare law, and OSHA defense firm. Obtained firm membership with local chamber of commerce. Participated in firm’s communication with FindLaw to establish Pay Per Click (PPC) budgets.- Improved search engine optimization understanding, PPC, and landing pages by working with marketing director on small projects to analyze company keyword ranking in organic Google and Bing searches.

Shadowed lead photographer to enhance effectiveness of digital media and marketing, including social networking, landing pages, website, and blog. Conceptualized creative ideas for props and photoshoots. Executed promotional advertisements and social media campaigns weekly to grow company presence among 1,000 Facebook and Instagram followers.- Gained 300 FB and IG followers, targeting social media content to reach adult audience and student families.- Prepped for annual promotional “Senior Session” photoshoot, styling 2 unique looks for 7 social media influencers.- Eliminated advertising fees, bartering with 2 vendors to cross-promote merchandise and props for annual photoshoot.(LoveBud Photography is a small photography business that specialized in family portraits and senior photos.)