Kelsey Henry Email & Phone Number

Issaquah, Washington, United States

1 year contract via Creative Circle

Greater Seattle Area

13-month contract via Jeffery M Consulting

Woodinville, Washington

- Part of Covid-19 reduction in force.- Primary client contact on assigned account(s), requiring expert understanding of their business and industry. - Executed marketing plans to grow sales and increase profitability to exceed set annual sales budget.- Managed all business aspects on assigned account(s) and the team lead for all cross-collaborative partners.

Woodinville, Washington

- Managed up to 9 wine brands, in varying degree of the product life cycle including annual business plans, portfolio management, development of consumer and trade marketing strategies, and P&L performance for up to $5MM in budget responsibilities.- Drove modern, relevant and distinctive campaigns through mega trend analysis and consumer insights.- Managed a fully integrated campaign for INTRINSIC Wine Co., at the internationally renowned SXSW festival, resulting in +21% over LY consumer pull.- Oversaw the package redesign of Seven Falls Cellars, including updates to selling materials and a new focused channel strategy, to ensure success of an off-premise launch.- Led a sku rationalization project for Snoqualmie Wine, narrowing from 15 to 7 productive varietals.

Bellevue, Washington

- Responsible for leading, driving and communicating consumer product strategies that met financial objectives through team partnerships with diversified product lines including Mens, Womens, Tops, Bottoms, Apparel, Non-apparel, Brick and Mortar, Catalog and On-line sales.- Oversaw 10 departments with up to 3 direct reports driving $97M in volume, consistently achieving sales and margin plans.- Launched new businesses and consistently reversed down trending sales.- Delivered 12% comp sales increase and the highest ever Average-Per-Store (APS) sales and gross margin for Wos Knits.- Achieved 3% comp increase in Sweaters, 27% comp increase in shirts and 7% increase for outerwear.- 3 Time recipient Best of Bauer 2003, 2004 and 2008, Eddie Bauer