Kelsey Hitchen Email & Phone Number

• Managing full time employees and driving all things events, partnerships, culture, and sampling in the northern half of the United States. Points of focus within this territory for Firestone Walker are our backyard.
• Comanage a team of 8 Full Time Marketers with 4 direct reports who executed 550 events in 2023
• Manage entire team budget, prioritize needs and make decisions on how to provide the most value for the company
• Created and led on boarding for full time Field Marketers, created continual education on brands and beer culture
• Find and development meaning full partnerships ensuring we get full value out of every one
• Continue to develop how we bring all 3 of Firestone Walker Brands to life in each of their unique personalities

• Execute 45+ events of all levels annually from start to finish in the Central Coast territory
• Hire, train, and mentor a team of Brand Ambassadors in partnerships, events, influencer strategy, and brands
• Translate national brand marketing priorities into actionable, local product launch plans
• Manage Central Coast territory budget; Advised on the entire experiential marketing budget
• Create and present event brand standards to companywide marketing and sales teams
• Recap weekly, monthly, and quarterly Events and Partnerships for Central Coast’s territory for marketing leadership and monthly experiential teams Events and Partnerships for company leadership

Arroyo Grande

San Luis Obispo, California

• Led in planning and execution of all community-based city hosted events
• Advised a committee of 25 city employees who executed the annual SLO Triathlon
• Processed and issued all Special Event Permits at all city parks and on right of ways
• Hired, and trained special event interns who ran 1st Friday’s program
• Researched and pitched fun and creative ways to activate within city parks

• Assisted in bringing back the iconic event Wildflower Triathlons
• Trained a team of Cal Poly students to run Front Gate, Race Transitions, and Festival Operations
• Researched, recruited, and booked vendors
• Assisted in facilitating weeklong onsite build out

• Led in planning and oversaw execution of all game elements on and off the field
• Interviewed, hired, and trained 30 marketing and promotions interns

• Researched local nonprofits & schools to develop partnerships with through our community-oriented programs
• Point person and host for all VIP guests
• Assisted in assembling & coordinating all promotional giveaways andgame day promotions
• Interviewed all potential marketing and promotion interns

San Luis Obispo, California Area

• Data organization and analysis
• Assessed program outcomes
• Developed individual reports for each of the 85 Junior Giants leagues

• Recruited and led a committee of 100 Cal Poly students who executed Wildflower Triathlon – A 3-day multiple race camping experience

• Led in coordination and communication for all volunteers at Nike Women’s Half Marathon San Francisco

Bachelor Of Science (Bs), Recreation, Parks, And Tourism Administration

Concentration in Sport Management and Event Management

Education record

Activities and Societies: ASB Treasurer, Link Crew, Water polo, Track and Field, Volleyball, Athletic Training