Drove strategy for AA's Inflight Entertainment Strategy including content selection, partnership negotiations, music licensing, operations management, quality control, and user experience design. -Managed relationships with vendors to update all IFE systems monthly; lead focus on quality by implementing supplier performance reviews, conducting monthly quality assurance programs, and implementing after-action review meetings with cross-functional teams-Negotiated and executed custom and exclusive content programs for AA by collaborating with external partners including studios, major music labels, and leading streaming services and apps to provide highest-quality content for customers and build a portfolio of strong brand partners for AA (Apple Music, HBO, Disney, NBCUniversal, Sony Music, etc.)-Developed, drove, and implemented AA’s industry-leading IFE strategy by sourcing and curating movies, TV, music, and games for 22 different IFE systems across a fleet of 1000+ aircraft; all contributing to AA’s upgrade to a 2018 APEX 5 Star Airline -Led delicate and meticulous post-lawsuit contract negotiations with the industry’s largest music labels, publishers, and public performance rights organizations to ensure AA’s protection and domination in the airline music offering space

Global Outsourced Maintenance – Widebody Fleet Boeing Aftermarket Support – Widebody Fleet Surplus Sales – Airframe and Engine Material